---
title: "Kids Colouring Books — £234K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kids-colouring-books"
last_updated: "2026-08-01T05:07:59.115Z"
locale: en
meta:
description: "Niche score 36/100 · £234K/yr market · 587K searches/yr · £3.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £234K/yr market · 587K searches/yr · £3.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Colouring Books — £234K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids colouring books**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 22Conversion 87Competition 19Returns 99Price range 0Avg price 11Brand share 0Review moat 24Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£234K**
£234K/yr · 587K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,236.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.98**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.72–£10.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids colouring books is a £234K/yr Amazon United Kingdom market (587K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids colouring books market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£199K–£239K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- CRAYOLA68% - Squiggle21% - Kalysky10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/kids-colouring-books/trend)
## **Top kids colouring books search terms**
- **colouring books for children**386K/yr-6.1%4.5% conv. - **kids colouring books**136K/yr-5.7%3.9% conv. - **colouring book kids**41K/yr-5.4%3.7% conv. - **kids colouring book**24K/yr-2.0%3.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/kids-colouring-books/search-terms)
## **Top kids colouring books products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£47K30%£70K40%£94K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Gigantic Colouring Book | 128 A4 Pages of Colouring Fun | Ideal for Kids Aged 3+**CRAYOLA**£2.72**4.7★1,871 rev](https://www.amazon.co.uk/dp/B00C9Q2P56) [2**CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+**CRAYOLA**£2.97**4.6★1,105 rev](https://www.amazon.co.uk/dp/B0CVNHTH17) [3**Squiggle A4 My Princess & Ballerina Colouring Books - Set of 2**Squiggle**£3.57**4.6★2,774 rev](https://www.amazon.co.uk/dp/B07S3WHW8H) [4**CRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+**CRAYOLA**£2.74**4.6★232 rev](https://www.amazon.co.uk/dp/B0DNNGP11N) [5**Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane**Kalysky**£10.15**4.3★1,242 rev](https://www.amazon.co.uk/dp/B0B38JYFBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+**CRAYOLA**£2.74**232 rev1y ago](https://www.amazon.co.uk/dp/B0DNNGP11N) [**CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+**CRAYOLA**£2.97**1,105 rev2y ago](https://www.amazon.co.uk/dp/B0CVNHTH17) [**CRAYOLA Pokémon 96 Page Colouring Book | 96 Pages of Pokémon Colouring Fun with Pikachu & Friends! | Includes Bumper Sticker Sheet for Ages 3+**CRAYOLA**£2.76**746 rev2y ago](https://www.amazon.co.uk/dp/B0C7KM5M58) [**Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane**Kalysky**£10.15**1,242 rev3y ago](https://www.amazon.co.uk/dp/B0B38JYFBD) [**Squiggle A4 My Princess & Ballerina Colouring Books - Set of 2**Squiggle**£3.57**2,774 rev5y ago](https://www.amazon.co.uk/dp/B07S3WHW8H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+**CRAYOLA**£2.74**4.6★**▲ 170%**](https://www.amazon.co.uk/dp/B0DNNGP11N) [**Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane**Kalysky**£10.15**4.3★**▲ 132%**](https://www.amazon.co.uk/dp/B0B38JYFBD) [**CRAYOLA Gigantic Colouring Book | 128 A4 Pages of Colouring Fun | Ideal for Kids Aged 3+**CRAYOLA**£2.72**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B00C9Q2P56) [**CRAYOLA Pokémon 96 Page Colouring Book | 96 Pages of Pokémon Colouring Fun with Pikachu & Friends! | Includes Bumper Sticker Sheet for Ages 3+**CRAYOLA**£2.76**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0C7KM5M58) [**CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+**CRAYOLA**£2.97**4.6★**— 8%**](https://www.amazon.co.uk/dp/B0CVNHTH17)
**~~View all trending →~~**
## **What buyers say about kids colouring books**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“have a great choice of colours”*
**Value For Money**23%
*“Good price”*
**Quality-Overall**18%
*“Very good quality easy to put together”*
**Fun/Entertainment Experience**7%
*“Enjoyable”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Washability**3%
*“They are indeed washable”*
**Durability**2%
*“Long lasting”*
**Efficiency**2%
*“Work great”*
**Developmental Needs**2%
*“Very child friendly”*
**Size-Overall**2%
*“good size”*
### **What buyers complain about **
**Thickness**23%
*“Thin pages”*
**Color**23%
*“Grey not white parlrr”*
**Advertised Vs Actual Product**10%
*“Not as described”*
**Quality-Overall**8%
*“Quite cheap”*
**Grip**5%
*“there's nothing to grip with”*
**Size-Overall**5%
*“Small”*
**Moist/Dry**5%
*“So dry immediately after opening”*
**Strength**3%
*“My only minor note is that the box is a bit flimsy”*
### **Top return reasons **
**Size-Overall**22%
**Quality-Overall**19%
**Value For Money**15%
**Color**6%
**Thickness**6%
**Thin**5%
**Gifting Purpose**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
## **Common questions**
- **Is kids colouring books profitable to sell on Amazon United Kingdom?**
- The niche generates £234K/yr across 8 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the kids colouring books niche?**
- 3 brands and 56 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kids colouring books?**
- Top complaints mined from reviews: Thickness, Color, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for kids colouring books peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the kids colouring books niche?**
- Listings span £2.72–£10.15; the average listing price is £3.98 (sweet spot $15–$100). The average incumbent carries 6,236 reviews — the moat a new listing must climb.
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