---
title: "Kerosene — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kerosene"
last_updated: "2026-08-01T04:05:24.779Z"
locale: en
meta:
description: "Niche score 43/100 · £105K/yr market · 69K searches/yr · £43.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £105K/yr market · 69K searches/yr · £43.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerosene — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **kerosene**
**Skip it**
Soft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 44Competition 23Returns 100Price range 51Avg price 95Brand share 43Review moat 83Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£43.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****339.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.66–£170.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£105K**
£105K/yr · 69K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-63.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kerosene is a £105K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerosene market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£87K–£108K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**79%**
Top 20: 86%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**7%**
- Clearell49% - --14% - Bird Brand13% - Quebec9% - Bartoline5% - RYE OIL LTD4% - Open — no brand owns it (2 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -63.5% search growth over the last 90 days.
4K3KSpike '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/kerosene/trend)
## **Top kerosene search terms**
- **kerosene**33K/yr-35.0%2.8% conv. - **kerosene heating oil**10K/yr-77.5%4.0% conv. - **heating oil**12K/yr-81.4%3.7% conv. - **kerosene oil**14K/yr-72.5%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/kerosene/search-terms)
## **Top kerosene products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)**Clearell**£31.01**4.6★545 rev](https://www.amazon.co.uk/dp/B0BYF3VL7V) [2**KEROSENE HEATING OIL 20 LITRE - For Domestic Heating Systems - Just Pour Into Your Tank.**--**£35.22**4.6★225 rev](https://www.amazon.co.uk/dp/B00N7LT2BC) [3**Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)**Clearell**£14.13**4.1★55 rev](https://www.amazon.co.uk/dp/B0BS9MH53X) [4**Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre**Bird Brand**£5.66**4.5★358 rev](https://www.amazon.co.uk/dp/B00YJ1FT5M) [5**Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula**Quebec**£10.42**4.4★51 rev](https://www.amazon.co.uk/dp/B0GFD5VNRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula**Quebec**£10.42**51 rev6mo ago](https://www.amazon.co.uk/dp/B0GFD5VNRF) [**Clearell 20L | Pack of 4 x 5L | HEATING OIL Premium Quality Kerosene for Heaters and Stoves | Compliant to BS2869C2 | Class 2 | 20 Litres**Clearell**£31.24**47 rev3y ago](https://www.amazon.co.uk/dp/B0C3MX5264) [**Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)**Clearell**£31.01**545 rev3y ago](https://www.amazon.co.uk/dp/B0BYF3VL7V) [**Clearell 100L | Pack of 5 | 100 Litres Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2**Clearell**£161.86**78 rev3y ago](https://www.amazon.co.uk/dp/B0BYF64XML) [**Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)**Clearell**£14.13**55 rev3y ago](https://www.amazon.co.uk/dp/B0BS9MH53X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 Gallon Odorless & Smokeless Lamp Oil for Indoor Use | Highly Refined Pure & Clear Liquid Paraffin Oil Lamp Fuel for Lamps Clean Burning Versatile Premium Fuel for Households**Candle Charisma**£21.23**4.7★**▲ 310%**](https://www.amazon.co.uk/dp/B0785M68JR) [**Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula**Quebec**£10.42**4.4★**▲ 180%**](https://www.amazon.co.uk/dp/B0GFD5VNRF) [**Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating**Bartoline**£14.20**4.4★**▲ 167%**](https://www.amazon.co.uk/dp/B004R95M4E) [**Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre**Bird Brand**£5.66**4.5★**▲ 97%**](https://www.amazon.co.uk/dp/B00YJ1FT5M) [**Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)**Clearell**£14.13**4.1★**▲ 76%**](https://www.amazon.co.uk/dp/B0BS9MH53X)
**~~View all trending →~~**
## **What buyers say about kerosene**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Quality Product at a Reasonable Price”*
**Value For Money**28%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Smell**8%
*“burns without giving off to much smell”*
**Fire Resistance**4%
*“It burns well”*
**Efficiency**3%
*“It works fine”*
**Ease Of Use**3%
*“easy to use”*
**Brightness/Shine/Glow**2%
*“gave a clear bright and smokeless flam”*
**Size-Overall**2%
*“Handy size for filling oil lamps”*
**Heating**2%
*“Great for greenhouse heater”*
### **What buyers complain about **
**Smell**44%
*“A bit smellier than I was expecting”*
**Flammable**17%
*“the whole place filled with black smoke”*
**Leak-Proof**11%
*“leaking”*
**Quality-Overall**4%
*“Albeit not the best compared to original Jizer”*
**Suitable For Indoor**4%
*“Its not smokeless so its not suitable for indoor After I turned on the oil lamp”*
**Value For Money**3%
*“Quite expensive”*
### **Top return reasons **
**Smell**27%
**Leak-Proof**19%
**Compatibility-Overall**15%
**Advertised Vs Actual Product**8%
**Suitable For Indoor**8%
**Certifications**8%
**Color Fading/Discoloration**4%
**Functionality-Overall**4%
**Thickness**4%
**Flammable**4%
## **Common questions**
- **Is kerosene profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the kerosene niche?**
- 8 brands and 32 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in kerosene?**
- Top complaints mined from reviews: Smell, Flammable, Leak-Proof. The return rate is 0.0%.
- **What does it cost to enter the kerosene niche?**
- Listings span £5.66–£170.94; the average listing price is £43.34 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.
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