---
title: "Kamado Joe — £172K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kamado-joe"
last_updated: "2026-08-01T05:04:39.679Z"
locale: en
meta:
description: "Niche score 45/100 · £172K/yr market · 67K searches/yr · £344.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £172K/yr market · 67K searches/yr · £344.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kamado Joe — £172K/yr Amazon UK Niche (2026) - Flapen"
---
# **kamado joe**
**Skip it**
Prices mostly outside the sweet spot ($10.04–$1796.01) — this niche doesn't clear our bar today.
Market size 35Growth 95Conversion 9Competition 39Returns 97Price range 5Avg price 24Brand share 7Review moat 61Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+112.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,059.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£172K**
£172K/yr · 67K searches
**Avg price**
**Bad****£344.43**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£10.04–£1796.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, kamado joe is a £172K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kamado joe market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£258K–£344K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**1%**
- Kamado Joe86% - KAMADO BONO5% - Primajor3% - ChefsTemp2% - onlyfire2% - Ivtivfu1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +112.2% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/kamado-joe/trend)
## **Top kamado joe search terms**
- **kamado joe**35K/yr+91.2%0.6% conv. - **kamado joe accessories**30K/yr+149.3%1.3% conv. - **kamado joe bbq**2K/yr+39.7%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/kamado-joe/search-terms)
## **Top kamado joe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£52K40%£69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch**Kamado Joe**£666.26**4.4★328 rev](https://www.amazon.co.uk/dp/B00IIUO06Y) [2**Kamado Joe KJ23RHC Classic II Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool**Kamado Joe**£1029.95**4.6★912 rev](https://www.amazon.co.uk/dp/B01INNA89S) [3**Kamado Joe KJ13RH Joe Jr Charcoal Grill Blaze Red**Kamado Joe**£352.28**4.8★759 rev](https://www.amazon.co.uk/dp/B00IJ74RBO) [4**Kamado Joe KJ-HCIGRIDDLE Classic Joe - Half Moon Cast Iron Reversible Griddle Grill Accessory Black**Kamado Joe**£46.29**4.5★918 rev](https://www.amazon.co.uk/dp/B00MON188E) [5**Kamado Joe KJ-CS Ceramic Chicken Cooking Stand**Kamado Joe**£15.23**4.6★831 rev](https://www.amazon.co.uk/dp/B00HFGJEN6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ProTemp S1 Patented Smart Grill Gauge Thermometer Hub Wi-Fi and Bluetooth for Weber Kamado Joe Grills Smoker Offset Upgrade Replacement Accessories (Universal Version not for Big Green Egg)**ChefsTemp**£57.49**31 rev1y ago](https://www.amazon.co.uk/dp/B0FCRSZPTL) [**ivtivfu BBQ Rolling Grill Basket Set Removable Wooden Handle 304 stainless steel Nesting Grilling Net BBQ Accessories Tools for Vegetables Shrimp Outdoor Cooking Camping Birthday Gifts for men Dad**Ivtivfu**£16.70**4,424 rev2y ago](https://www.amazon.co.uk/dp/B0CGX1T4XL) [**BBQ Gloves Oven Mitts Grilling Gloves - 1472 Extreme Heat Resistant Oven Gloves Non-Slip Silicone Cooking Gloves for Grilling Barbecue Baking Welding (A Pair)**Primajor**£10.04**4,054 rev3y ago](https://www.amazon.co.uk/dp/B0BJV9LD4X) [**Kamado Joe JoeTisserie Basket Kit KJ15172022**Kamado Joe**£133.69**141 rev3y ago](https://www.amazon.co.uk/dp/B0BFRN1WBH) [**GriHero Half Moon Cast Iron Reversible Grill Griddle Accessory for Kamado Joe Large Big Green Egg and Other Kamado Grill 18-in Half Moon Cooking Grate**GriHero**£35.56**12 rev3y ago](https://www.amazon.co.uk/dp/B0BF9W8J5V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kamado Joe Classic Joe III 18-inch Charcoal Grill in Red with Cart Side Shelves Grill Gripper and Ash Tool**Kamado Joe**£1796.01**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B08BX8189V) [**GriHero Half Moon Cast Iron Reversible Grill Griddle Accessory for Kamado Joe Large Big Green Egg and Other Kamado Grill 18-in Half Moon Cooking Grate**GriHero**£35.56**4.7★**▲ 98%**](https://www.amazon.co.uk/dp/B0BF9W8J5V) [**Kamado Joe Classic Joe II Standalone 18-inch Charcoal Grill in Red with Side Shelves Grill Gripper and Ash Tool**Kamado Joe**£1159.03**4.2★**▲ 95%**](https://www.amazon.co.uk/dp/B06XCJX5C9) [**Kamado Joe KJ-CS Ceramic Chicken Cooking Stand**Kamado Joe**£15.23**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B00HFGJEN6) [**ProTemp S1 Patented Smart Grill Gauge Thermometer Hub Wi-Fi and Bluetooth for Weber Kamado Joe Grills Smoker Offset Upgrade Replacement Accessories (Universal Version not for Big Green Egg)**ChefsTemp**£57.49**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0FCRSZPTL)
**~~View all trending →~~**
## **What buyers say about kamado joe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“They fit well”*
**Quality-Overall**13%
*“Great quality”*
**Ease Of Use**11%
*“It's easy to use”*
**Value For Money**8%
*“Worth the money spent on it”*
**Advertised Vs Actual Product**5%
*“As described”*
**Connectivity-Overall**4%
*“get everything connected”*
**Fire Resistance**3%
*“Feel confident you wont get burnt with these”*
**Cooking Experience**3%
*“everything cooks evenly”*
**Grilling**3%
*“Best barbecue out there”*
**Heating**3%
*“the temperature readings are crisp”*
### **What buyers complain about **
**Size-Overall**24%
*“can be a tad bit big”*
**Quality-Overall**12%
*“Not the best”*
**Heating**7%
*“They offer very little heat protection”*
**Assembly/Installation**5%
*“However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone”*
**Grip**5%
*“This means that my fingers don't reach halfway down the fingers”*
**Ease Of Use**4%
*“Burnt to a crisp on first use”*
**Ease Of Cleaning**4%
*“difficult to clean”*
**Defective Material/Parts**4%
*“Unexpected defect”*
**Water Resistance**4%
*“i think I expected them to be water proof”*
**Battery Life**2%
*“the battery life is a little disappointing”*
### **Top return reasons **
**Size-Overall**65%
**Functionality-Overall**5%
**Grilling**3%
**Heating**3%
**Quality-Overall**3%
**Gifting Purpose**2%
**Connectivity-Overall**2%
**Ease Of Use**1%
**Compatibility-Overall**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is kamado joe profitable to sell on Amazon United Kingdom?**
- The niche generates £172K/yr across 22 tracked products. 90-day search growth is +112.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kamado joe niche?**
- 7 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in kamado joe?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 0.6%.
- **When does demand for kamado joe peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the kamado joe niche?**
- Listings span £10.04–£1796.01; the average listing price is £344.43 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.
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