---
title: "Kamado Bbq — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/kamado-bbq"
last_updated: "2026-08-01T04:05:42.993Z"
locale: en
meta:
description: "Niche score 58/100 · £131K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £131K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kamado Bbq — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **kamado bbq**
**Worth a look**
Shows demand growing +210.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 98Conversion 3Competition 68Returns 95Price range 8Avg price 23Brand share 54Review moat 81Quality gap 78
**Growth**
**Incredible****+210.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****389.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£131K**
£131K/yr · 151K searches
**Avg price**
**Bad****£347.27**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£16.70–£1029.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, kamado bbq is a £131K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kamado bbq market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£87K–£174K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **21%**
- **Sponsored**
- **85%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**35**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**21%**
- KAMADO BONO23% - Neo16% - Kamado Joe15% - Alivio11% - POLLOR8% - Tower7%
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — +210.7% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/kamado-bbq/trend)
## **Top kamado bbq search terms**
- **kamado bbq**49K/yr+254.0%0.3% conv. - **egg bbq**33K/yr+205.9%0.2% conv. - **ceramic bbq**15K/yr+252.2%0.2% conv. - **kamado**18K/yr+180.4%0.1% conv. - **bbq egg**7K/yr+194.9%0.3% conv. - **green egg bbq**7K/yr+147.8%0.1% conv. - **egg barbecue**5K/yr+260.0%0.2% conv. - **komodo bbq egg**3K/yr+373.7%0.2% conv. - **ceramic bbq egg**4K/yr+205.2%0.3% conv. - **kamado grill**4K/yr+68.0%0.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/kamado-bbq/search-terms)
## **Top kamado bbq products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KAMADO BONO Green Egg BBQ Grill 21 I Kamado BBQ Charcoal Grill with Dual Zone Grilling System I Ceramic bbq Smoker for Cooking Smoking & Baking**KAMADO BONO**£839.72**5.0★17 rev](https://www.amazon.co.uk/dp/B099X8FT1D) [2**Neo Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven Portable Oven and Smoker with Stand**Neo**£73.49**3.1★33 rev](https://www.amazon.co.uk/dp/B0F9FD184H) [3**Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch**Kamado Joe**£666.26**4.4★328 rev](https://www.amazon.co.uk/dp/B00IIUO06Y) [4**Alivio Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven Portable Oven and Smoker with Stand (Black)**Alivio**£64.18**4.4★28 rev](https://www.amazon.co.uk/dp/B0D54G4GHQ) [5**Tower Kamado XL Ceramic Charcoal BBQ with Collapsible Wooden Shelves Built-in Thermometer and Waterproof Cover Black T978532**Tower**£519.72**4.3★11 rev](https://www.amazon.co.uk/dp/B09RQQ1GJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**13 inch Ceramic Kamado Egg Grill | Portable Tabletop Charcoal BBQ Grill Smoker for Outdoor Cooking Patio Camping (Red)**POLLOR**£66.40**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H22BZBMH) [**13 inch Ceramic Kamado Egg Grill | Portable Tabletop Charcoal BBQ Grill Smoker for Outdoor Cooking Patio Camping (Green)**POLLOR**£66.57**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H2231JBF) [**16 Ceramic Kamado Charcoal BBQ Egg With Stand Collapsible Wooden Shelves Thermometer Built-in (Black)**POLLOR**£224.75**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H2252SG6) [**Kamado Grill 18 Ceramic Egg Charcoal Mini BBQ Smoker With Steel Stand Black Portable Outdoor Garden Barbecue Oven Smoking Baking Grilling 10-400C Thermometer Utensils Kit Rain Cover**Monster Shop**£346.78**7 rev2mo ago](https://www.amazon.co.uk/dp/B0GYYQZ7WT) [**Neo Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven with Portable Stand (Teal Blue)**Neo**£73.38**33 rev3mo ago](https://www.amazon.co.uk/dp/B0GXV4TJ91)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neo Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven Portable Stand (Grey)**Neo**£76.66**3.1★**▲ 47%**](https://www.amazon.co.uk/dp/B0GXV4RLJQ) [**13 inch Ceramic Kamado Egg Grill | Portable Tabletop Charcoal BBQ Grill Smoker for Outdoor Cooking Patio Camping (Green)**POLLOR**£66.57**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0H2231JBF) [**Fire Mountain 15 Fuji Kamado BBQ Steel Trolley Stand**Fire Mountain**£78.86**0.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0GTV87SM4) [**13 inch Ceramic Kamado Egg Grill | Portable Tabletop Charcoal BBQ Grill Smoker for Outdoor Cooking Patio Camping (Red)**POLLOR**£66.40**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0H22BZBMH) [**Neo Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven with Portable Stand (Teal Blue)**Neo**£73.38**3.1★**▲ 46%**](https://www.amazon.co.uk/dp/B0GXV4TJ91)
**~~View all trending →~~**
## **What buyers say about kamado bbq**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Brilliant piece of kit”*
**Ease Of Use**17%
*“Easy to use”*
**Cooking Experience**8%
*“everything cooks evenly”*
**Size-Overall**8%
*“Nice size”*
**Grilling**7%
*“makes BBQ' ing so easy”*
**Value For Money**5%
*“Some of the best money Ive ever spent”*
**Ease Of Cleaning**4%
*“This does clean off with a toothbrush”*
**Dishwasher Safe**4%
*“Dishwasher brings them up like new”*
**Gifting Purpose**3%
*“My son loved it — his birthday present”*
**Advertised Vs Actual Product**3%
*“as described”*
### **What buyers complain about **
**Size-Overall**20%
*“Small”*
**Ease Of Cleaning**18%
*“difficult to clean”*
**Grilling**7%
*“Disappointed With My First Experience – Ninja Woodfire BBQ Constantly Tripping”*
**Assembly/Installation**7%
*“However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone”*
**Weight Heavy**7%
*“It took some time to get it back to the company due to its weight as its quite heavy”*
**Durability**7%
*“not durable”*
**Quality-Overall**7%
*“Not the best quality”*
**Functionality-Overall**4%
*“Doesnt work, this has a stupid RCD plug which stops all power to the unit”*
**Natural Resource Wastage**4%
*“Waste of money”*
**Heating**4%
*“Difficult to achieve controlled temperature frustrating to cook with”*
### **Top return reasons **
**Defective Material/Parts**24%
**Size-Overall**14%
**Functionality-Overall**6%
**Weight Heavy**5%
**Quality-Overall**5%
**Heating**4%
**Gifting Purpose**4%
**Grilling**4%
**Value For Money**3%
**Durability**3%
## **Common questions**
- **Is kamado bbq profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 34 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +210.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the kamado bbq niche?**
- 16 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in kamado bbq?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Grilling. The return rate is 1.0%.
- **When does demand for kamado bbq peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the kamado bbq niche?**
- Listings span £16.70–£1029.95; the average listing price is £347.27 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.
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