---
title: "Jura Filter — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/jura-filter"
last_updated: "2026-08-01T05:58:30.556Z"
locale: en
meta:
description: "Niche score 40/100 · £132K/yr market · 12K searches/yr · £29.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £132K/yr market · 12K searches/yr · £29.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jura Filter — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **jura filter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 13Conversion 100Competition 3Returns 99Price range 95Avg price 95Brand share 0Review moat 24Quality gap 23
**Conversion**
**Incredible****37.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£29.39**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£16.45–£36.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£132K**
£132K/yr · 12K searches
**Review moat**
**Bad****6,233.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jura filter is a £132K/yr Amazon United Kingdom market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jura filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£88K–£118K**
- units × avg price
- **Conversion rate**
- **37.6%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Jura87% - GLACIER FRESH10% - JURA3%
## **Demand**
Weekly Amazon search volume, last 51 weeks — -23.4% search growth over the last 90 days.
400300Spike '25Black Friday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/jura-filter/trend)
## **Top jura filter search terms**
- **jura filter**7K/yr-30.7%24.3% conv. - **jura claris smart filters pack of 3**3K/yr-6.9%31.6% conv. - **jura filter claris smart**2K/yr-17.8%27.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/jura-filter/search-terms)
## **Top jura filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£40K45%£59K60%£79K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JURA 24233 Claris Smart+ Filter Cartridge Set of 3 Gray**Jura**£34.07**4.7★11,228 rev](https://www.amazon.co.uk/dp/B0BF9W3WC4) [2**Jura 71794 Claris Smart Filter Cartridge Grey 3-Piece 5 x 10 x 10 cm**Jura**£33.43**4.7★22,882 rev](https://www.amazon.co.uk/dp/B00VF9BJBE) [3**GLACIER FRESH Water Filter Compatible with Jura E8 E6 S8 Z8 Z6 4 Pack**GLACIER FRESH**£26.59**4.5★256 rev](https://www.amazon.co.uk/dp/B0FQ9YPFG5) [4**JURA Original - Claris Smart+ Filter Cartridge with Automatic Filter Detection - TÜV-Certified Hygiene - Pack of 1-24232**Jura**£16.45**4.7★1,958 rev](https://www.amazon.co.uk/dp/B0BF9TBN19) [5**Jura Claris Pro Smart Water Filter - Coffee Filter (Water Filter)**JURA**£28.88**4.6★340 rev](https://www.amazon.co.uk/dp/B01GFRRZGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GLACIER FRESH Water Filter Compatible with Jura E8 E6 S8 Z8 Z6 4 Pack**GLACIER FRESH**£26.59**256 rev7mo ago](https://www.amazon.co.uk/dp/B0FQ9YPFG5) [**JURA 24233 Claris Smart+ Filter Cartridge Set of 3 Gray**Jura**£34.07**11,228 rev3y ago](https://www.amazon.co.uk/dp/B0BF9W3WC4) [**JURA Original - Claris Smart+ Filter Cartridge with Automatic Filter Detection - TÜV-Certified Hygiene - Pack of 1-24232**Jura**£16.45**1,958 rev3y ago](https://www.amazon.co.uk/dp/B0BF9TBN19) [**JURA Blue 24231 Claris Filter Cartridge Set of 3**Jura**£36.91**735 rev3y ago](https://www.amazon.co.uk/dp/B0BF9VWWPC) [**Jura Claris Pro Smart Water Filter - Coffee Filter (Water Filter)**JURA**£28.88**340 rev10y ago](https://www.amazon.co.uk/dp/B01GFRRZGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GLACIER FRESH Water Filter Compatible with Jura E8 E6 S8 Z8 Z6 4 Pack**GLACIER FRESH**£26.59**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0FQ9YPFG5) [**Jura 71794 Claris Smart Filter Cartridge Grey 3-Piece 5 x 10 x 10 cm**Jura**£33.43**4.7★**▲ 10%**](https://www.amazon.co.uk/dp/B00VF9BJBE) [**JURA 24233 Claris Smart+ Filter Cartridge Set of 3 Gray**Jura**£34.07**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0BF9W3WC4) [**JURA Blue 24231 Claris Filter Cartridge Set of 3**Jura**£36.91**4.6★**▼ 16%**](https://www.amazon.co.uk/dp/B0BF9VWWPC) [**Jura Claris Pro Smart Water Filter - Coffee Filter (Water Filter)**JURA**£28.88**4.6★**▼ 18%**](https://www.amazon.co.uk/dp/B01GFRRZGS)
**~~View all trending →~~**
## **What buyers say about jura filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great savings compared to their own brand so give them a try”*
**Advertised Vs Actual Product**21%
*“As described”*
**Quality-Overall**14%
*“no complaints from the machine”*
**Compatibility-Overall**10%
*“Fully compatible”*
**Efficiency**10%
*“Works well”*
**Filtration**7%
*“The Jura Smart filters are very easy to install as the machine automatically detects the new filter”*
**Size-Overall**6%
*“These fit perfectly”*
**Safety Standards**1%
*“Most importantly, they reduce limescale buildup, which helps protect the machine and reduces the need for descaling”*
**Assembly/Installation**1%
*“They are easy to install”*
### **What buyers complain about **
**Value For Money**48%
*“Too expensive”*
**Compatibility-Overall**14%
*“Doesnt work for Jura J6”*
**Size-Overall**14%
*“3 did not fit”*
**Durability**5%
*“Doesn't last as long as they say it does though”*
### **Top return reasons **
**Size-Overall**40%
**Compatibility-Overall**36%
**Filtration**10%
**Advertised Vs Actual Product**6%
**Certifications**3%
**Functionality-Overall**3%
**Leak-Proof**1%
**Product Condition**1%
**Ease Of Use**1%
## **Common questions**
- **Is jura filter profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the jura filter niche?**
- 3 brands and 34 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jura filter?**
- Top complaints mined from reviews: Value For Money, Compatibility-Overall, Size-Overall. The return rate is 0.3%.
- **What does it cost to enter the jura filter niche?**
- Listings span £16.45–£36.91; the average listing price is £29.39 (sweet spot $15–$100). The average incumbent carries 6,233 reviews — the moat a new listing must climb.
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