---
title: "John Innes No 2 — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/john-innes-no-2"
last_updated: "2026-08-01T04:06:21.176Z"
locale: en
meta:
description: "Niche score 46/100 · £23K/yr market · 26K searches/yr · £9.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £23K/yr market · 26K searches/yr · £9.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Innes No 2 — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **john innes no 2**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 60Conversion 83Competition 20Returns 100Price range 15Avg price 33Brand share 10Review moat 74Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****546**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+36.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.96**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.08–£16.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£23K**
£23K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, john innes no 2 is a £23K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john innes no 2 market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£30K–£40K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **25%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- Westland46% - Levington21% - Hardys13% - Zewool11% - SuperGift.com5% - Jamieson Brothers2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +36.5% search growth over the last 90 days.
1K600Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/john-innes-no-2/trend)
## **Top john innes no 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Westland J Arthur Bowers John Innes No.2 Compost 25lt**Westland**£11.45**4.4★156 rev](https://www.amazon.co.uk/dp/B073Q7TDPX) [2**Hardys 25L John Innes No.2 Potting Compost - Special Formula Potting-On Compost | Establishes Strong Healthy Roots | Rich Nutrient Content Soil for Garden & Indoor House Plants**Hardys**£9.90**4.4★42 rev](https://www.amazon.co.uk/dp/B0CW3N5X5M) [3**Levington John Innes No 2 Compost 30L for Repotting Young Plants and Vegetables Pots and Tubs**Levington**£11.39**4.4★291 rev](https://www.amazon.co.uk/dp/B0892S6PP9) [4**Westland Peat Free John Innes No2 Potting Compost - 10L Bag for Outdoor Plants Vegetables Growing or House Plants With Topline Card**Zewool**£6.82**4.2★41 rev](https://www.amazon.co.uk/dp/B0C3VT9WCQ) [5**Westland John Innes Peat Free No.2 Potting-on Compost 10L**Westland**£6.08**4.4★69 rev](https://www.amazon.co.uk/dp/B0BL3S6ZJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perfectonish | John Innes Peat Free No.2 Potting-on Compost 28L**PERFECTONISH**£10.09**8 rev1y ago](https://www.amazon.co.uk/dp/B0F2GYN6ZK) [**28L John Innes No. 2 Potting On Compost All Purpose Compost for Indoor and Outdoor Plants All Purpose Fertiliser Gardening Soil**SuperGift.com**£13.79**27 rev2y ago](https://www.amazon.co.uk/dp/B0CGMBVVX1) [**Westland Peat Free John Innes No2 Potting Compost - 10L Bag for Outdoor Plants Vegetables Growing or House Plants With Topline Card**Zewool**£6.82**41 rev3y ago](https://www.amazon.co.uk/dp/B0C3VT9WCQ) [**Levington PEAT FREE John Innes No.2 25 Litres - Perfect for Repotting Young Plants Vegetables Pots & Tubs**Levington**£9.76**62 rev3y ago](https://www.amazon.co.uk/dp/B0B8GPMJYD) [**Westland John Innes Peat Free No.2 Potting-on Compost 10L**Westland**£6.08**69 rev3y ago](https://www.amazon.co.uk/dp/B0BL3S6ZJS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levington Peat Free John Innes No2 Compost - 10L**Levington**£6.40**2.5★**▲ 52%**](https://www.amazon.co.uk/dp/B0C7DMT51W) [**28L John Innes No. 2 Potting On Compost All Purpose Compost for Indoor and Outdoor Plants All Purpose Fertiliser Gardening Soil**SuperGift.com**£13.79**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B0CGMBVVX1) [**Westland J Arthur Bowers John Innes No.2 Compost 25lt**Westland**£11.45**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B073Q7TDPX) [**Westland 60L Multi-Purpose Compost with John Innes**Westland**£10.48**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B00I950XGY) [**Multi Purpose Compost with added John Innes 60L - 6 months feeding added as standard to this premium mix - Ideal for use at home in the garden - By Jamieson Brothers**Jamieson Brothers**£16.59**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B09DLJVQDC)
**~~View all trending →~~**
## **What buyers say about john innes no 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good quality with fast delivery and reasonable price”*
**Plant Growth**30%
*“Plants doing well”*
**Advertised Vs Actual Product**10%
*“As described”*
**Value For Money**6%
*“Good value”*
**Ease Of Use**4%
*“Easy to use”*
**Moist/Dry**2%
*“Its really dry I hope its ok for my bedding plants & tomatoes”*
**Size-Overall**2%
*“Bag size perfect”*
**Thickness**2%
*“Finer than other composts I have bought”*
**Strength**2%
*“Stable reliable base”*
**Weight Light**1%
*“Not too heavy”*
### **What buyers complain about **
**Value For Money**27%
*“I know it is more expensive”*
**Plant Growth**15%
*“Not for seedlingss”*
**Quality-Overall**8%
*“This is the worst compost I have ever tried”*
**Advertised Vs Actual Product**8%
*“Compost not as described”*
**Suitable For Indoor**4%
*“for indoor plants it's an absolute no”*
**Weight Heavy**4%
*“since it's quite heavy to carry”*
**Material Quality**4%
*“less loam content than thought would have”*
**Hard Feel**4%
*“feels just like rough soil”*
**Moist/Dry**4%
*“No moisture retention”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Size-Overall**15%
**Value For Money**15%
**Pest/Insect Control**8%
**Leak-Proof**8%
**Quality-Overall**8%
**Plant Growth**8%
**Moist/Dry**8%
**Smell**8%
## **Common questions**
- **Is john innes no 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 12 tracked products. 90-day search growth is +36.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the john innes no 2 niche?**
- 7 brands and 33 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in john innes no 2?**
- Top complaints mined from reviews: Value For Money, Plant Growth, Quality-Overall. The return rate is 0.0%.
- **When does demand for john innes no 2 peak?**
- Demand peaks in Apr–May; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the john innes no 2 niche?**
- Listings span £6.08–£16.59; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
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