---
title: "Jam Pan — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/jam-pan"
last_updated: "2026-08-01T04:04:57.166Z"
locale: en
meta:
description: "Niche score 45/100 · £43K/yr market · 38K searches/yr · £30.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £43K/yr market · 38K searches/yr · £30.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jam Pan — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **jam pan**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 60Conversion 47Competition 26Returns 97Price range 79Avg price 95Brand share 19Review moat 59Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.93–£54.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,139.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£43K**
£43K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, jam pan is a £43K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jam pan market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£61K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#827**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **57%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- KitchenCraft27% - Gardening Naturally24% - Penguin Home23% - Kilner11% - VonShef8% - Buckingham5% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/jam-pan/trend)
## **Top jam pan search terms**
- **jam pan**14K/yr+61.7%4.2% conv. - **preserving pan**11K/yr-4.2%3.8% conv. - **jam pans**6K/yr+29.7%2.6% conv. - **jam pan for induction hob**5K/yr+50.9%7.4% conv. - **jam making pan**3K/yr+71.6%4.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/jam-pan/search-terms)
## **Top jam pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KitchenCraft Jam Pan Home Made Maslin/Jam Pan for Induction Hob with Recipe in Gift Box Stainless Steel 9 litres Silver**KitchenCraft**£27.22**4.8★2,507 rev](https://www.amazon.co.uk/dp/B0000C0TFF) [2**Jam Pan Stainless Steel Maslin 8.5 litres for Making Jams and Chutneys Suitable for Induction Hobs Electric and Gas**Gardening Naturally**£29.90**4.8★67 rev](https://www.amazon.co.uk/dp/B0DDQHNXPB) [3**Penguin Home Jam Pan & Maslin Pan 8.5 Litre Stainless Steel Lockable Handle & Induction Safe Suitable for All Hobs Suitable for Dishwasher Fridge & Freezer Diameter 30.5 cm**Penguin Home**£31.76**4.7★417 rev](https://www.amazon.co.uk/dp/B08FBY9GF7) [4**Penguin Home 5L Maslin Pan with 14cm Wide Neck Jam Funnel Stainless Steel Pot with Steel Canning Funnel for Preserving Combo Maslin Pan & Jam Funnel with Side Handle**Penguin Home**£25.07**4.7★141 rev](https://www.amazon.co.uk/dp/B09W2MF7RR) [5**Kilner 8 Litre Stainless Steel Preserving Pan with Encapsulated Base Ideal for Jam Chutneys Soups and Stews**Kilner**£44.39**4.6★479 rev](https://www.amazon.co.uk/dp/B005186IZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jam Pan Stainless Steel Maslin Pan with Lid**Gardening Naturally**£39.86**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G144D4FH) [**Jam Pan Stainless Steel Maslin 8.5 litres for Making Jams and Chutneys Suitable for Induction Hobs Electric and Gas**Gardening Naturally**£29.90**67 rev1y ago](https://www.amazon.co.uk/dp/B0DDQHNXPB) [**Penguin Home 5L Maslin Pan with 14cm Wide Neck Jam Funnel Stainless Steel Pot with Steel Canning Funnel for Preserving Combo Maslin Pan & Jam Funnel with Side Handle**Penguin Home**£25.07**141 rev4y ago](https://www.amazon.co.uk/dp/B09W2MF7RR) [**Penguin Home Jam Pan Maslin Pot of 5 Litre Stainless Steel Lockable Handle Induction Fridge & Freezer Safe Home Made Chutney Marmalade Pot Diameter 24cm**Penguin Home**£28.02**187 rev5y ago](https://www.amazon.co.uk/dp/B091Y6728F) [**Jam Making Kit Starter Bundle Includes Maslin Pan Suitable for Electric Gas or Induction Hob 6 x Jars & Lids Thermometer Funnel & Labels Comes Boxed**Gardening Naturally**£54.61**44 rev5y ago](https://www.amazon.co.uk/dp/B08QCW4R4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buckingham Stock Pot with Stainless Steel Lid Multi Purpose Boiling Pot for Soups Stews & Pasta (8 litres)**Buckingham**£13.64**4.2★**▲ 317%**](https://www.amazon.co.uk/dp/B0035QSIBE) [**Jam Pan Stainless Steel Maslin Pan with Lid**Gardening Naturally**£39.86**5.0★**▲ 201%**](https://www.amazon.co.uk/dp/B0G144D4FH) [**Buckingham Stock Pot with Stainless Steel Lid Multi Purpose Boiling Pot for Soups Stews & Brew 11 litres**Buckingham**£14.84**4.2★**▲ 191%**](https://www.amazon.co.uk/dp/B0049MPIM0) [**Penguin Home Jam Pan & Maslin Pan 8.5 Litre Stainless Steel Lockable Handle & Induction Safe Suitable for All Hobs Suitable for Dishwasher Fridge & Freezer Diameter 30.5 cm**Penguin Home**£31.76**4.7★**▲ 50%**](https://www.amazon.co.uk/dp/B08FBY9GF7) [**Kilner Stainless Steel Easy Fill Funnel Wide Opening for Spill-Free Preserving & Pickling Fits Multiple Jar Sizes Perfect for Jams Chutneys & Jellies**Kilner**£4.93**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B00DTWJKJI)
**~~View all trending →~~**
## **What buyers say about jam pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent product”*
**Value For Money**16%
*“Decent price”*
**Ease Of Cleaning**13%
*“Cleans like a dream no catching on base”*
**Heating**6%
*“heavy solid base making for good even heat distribution”*
**Size-Overall**5%
*“Good size”*
**Advertised Vs Actual Product**5%
*“does the job”*
**Strength**4%
*“Very good quality sturdy too”*
**Ease Of Use**3%
*“a pleasure to use”*
**Design-Overall**3%
*“Excellent construction, even bigger than I thought”*
**Cooking Experience**2%
*“A very good pan & would recommend”*
### **What buyers complain about **
**Smell**19%
*“Bad chemical smell and taste”*
**Size-Overall**17%
*“Not fit for purpose at all”*
**Quality-Overall**10%
*“Cheap”*
**Thickness**8%
*“Its thin”*
**Defective Material/Parts**6%
*“no spare parts can be bought”*
**Strength**6%
*“Jars, very flimsy and all parts just rubbish quality”*
**Jamming/Clogging**4%
*“Only once had a problem with burnt jam on the bottom”*
**Scratch Resistance**4%
*“Be aware when cleaning that its steel so it will scratch if you use coarse cleaning fabrics or metal wool”*
### **Top return reasons **
**Size-Overall**51%
**Compatibility-Overall**13%
**Quality-Overall**8%
**Thin**4%
**Functionality-Overall**4%
**Scratch Resistance**3%
**Rusts/Corrodes**3%
**Product Condition**2%
**Heating**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is jam pan profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jam pan niche?**
- 7 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in jam pan?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for jam pan peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the jam pan niche?**
- Listings span £4.93–£54.61; the average listing price is £30.30 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.
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