---
title: "Jam Jars — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/jam-jars"
last_updated: "2026-08-01T04:05:19.394Z"
locale: en
meta:
description: "Niche score 62/100 · £113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jam Jars — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **jam jars**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 61Conversion 93Competition 71Returns 97Price range 60Avg price 58Brand share 73Review moat 71Quality gap 27
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****676.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+38.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£2.27–£34.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.95**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£113K**
£113K/yr · 76K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, jam jars is a £113K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jam jars market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£78K–£104K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#685**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**32%**
- Maison & White19% - volila14% - Le Parfait12% - Showvigor8% - Eidoct8% - ComSaf7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.
15K10KSpike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/jam-jars/trend)
## **Top jam jars search terms**
- **jam jars with lids 250ml**31K/yr+65.3%9.4% conv. - **jam jars with lids 350ml**23K/yr+24.8%8.7% conv. - **le parfait jars**6K/yr-13.5%2.2% conv. - **jam jars with lids 200ml**7K/yr+184.5%6.2% conv. - **amazon jam jars**3K/yr+26.2%2.1% conv. - **jam jars amazon**3K/yr+92.9%3.3% conv. - **jam jars.**4K/yr+72.1%2.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/jam-jars/search-terms)
## **Top jam jars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hexagonal Glass Jam Jars Set of 24 x 250ml Preserve Pots with Gingham Lids Airtight Pickle Sauce & Honey Jars Glass Storage for DIY Gifting Overnight Oats & Kitchen Use M&W**Maison & White**£16.45**4.7★1,674 rev](https://www.amazon.co.uk/dp/B07TZ4FXCK) [2**volila Jam Jars with Lids - 350ml Round Jam Jars with Red Gingham Screw Top Lids - Airtight Jars with Lid for Jam Preserves Marmalade and Pickle - Preserving Jars with Labels and Pen (12 Pack)**volila**£11.83**4.6★279 rev](https://www.amazon.co.uk/dp/B0CP67CVR6) [3**Showvigor 6pack Glass Jam Jars with Red Gingham Lid - 280ml/9oz - Hexagonal Storage Glass Jars Clear Airtight Jar for Pickling Chutney Jam Coffee**Showvigor**£6.74**4.4★1,238 rev](https://www.amazon.co.uk/dp/B0FGKMBQ8D) [4**ComSaf Jam Jars with Lids 240ml 12 Pack Round Glass Jars with Red Gingham Lids Airtight Preserving Jars for Homemade Jam Chutney and Pickles Mason Jars with Labels for Gifting or Daily Storage**ComSaf**£11.49**4.7★45 rev](https://www.amazon.co.uk/dp/B0GR5HB41D) [5**Glass Jam Jars | Set of 12 | Wide Mouth 324ml Glass Preserve Pots | Screw Top Red Gingham Lids | Airtight Pickle Jars | Homemade Jam Marmalade & Chutney Jar | M&W**Maison & White**£13.68**4.6★1,466 rev](https://www.amazon.co.uk/dp/B07TSNJD72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ComSaf Jam Jars with Lids 240ml 12 Pack Round Glass Jars with Red Gingham Lids Airtight Preserving Jars for Homemade Jam Chutney and Pickles Mason Jars with Labels for Gifting or Daily Storage**ComSaf**£11.49**45 rev4mo ago](https://www.amazon.co.uk/dp/B0GR5HB41D) [**Showvigor 6pack Glass Jam Jars with Red Gingham Lid - 280ml/9oz - Hexagonal Storage Glass Jars Clear Airtight Jar for Pickling Chutney Jam Coffee**Showvigor**£6.74**1,238 rev1y ago](https://www.amazon.co.uk/dp/B0FGKMBQ8D) [**Le Parfait Jam Jars Clear Canning Jars w/Colorful Airtight Metal Lids | Sturdy French Faceted Non-Slip Glass Body | Works for Jam + Jelly Storage Snacks Picnic DIY | 13oz (Pack of 6) 385ml**Le Parfait**£9.85**19 rev1y ago](https://www.amazon.co.uk/dp/B0B64JXMLV) [**MAGNA RETAIL Hexagonal Jam Jars - Set of 24 | 250ml Capacity | Glass Jars with Lids | Preserving Pots | Screw Top Gingham Lids | Airtight Pickling & Sauce | Wedding Favours | Sweets Herbs & Spices**MAGNA RETAIL**£14.32**17 rev1y ago](https://www.amazon.co.uk/dp/B0F7XZSTMP) [**Glass Jam Jars 6 Pack Hexagonal Storage Glass Jars with Screw Top 280ml/9oz**DYUEE**£8.54**22 rev1y ago](https://www.amazon.co.uk/dp/B0DSLPTB4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ComSaf Jam Jars with Lids 240ml 12 Pack Round Glass Jars with Red Gingham Lids Airtight Preserving Jars for Homemade Jam Chutney and Pickles Mason Jars with Labels for Gifting or Daily Storage**ComSaf**£11.49**4.7★**▲ 458%**](https://www.amazon.co.uk/dp/B0GR5HB41D) [**MAGNA RETAIL Hexagonal Jam Jars - Set of 24 | 250ml Capacity | Glass Jars with Lids | Preserving Pots | Screw Top Gingham Lids | Airtight Pickling & Sauce | Wedding Favours | Sweets Herbs & Spices**MAGNA RETAIL**£14.32**4.6★**▲ 262%**](https://www.amazon.co.uk/dp/B0F7XZSTMP) [**Le Parfait Jam Jars Clear Canning Jars w/Colorful Airtight Metal Lids | Sturdy French Faceted Non-Slip Glass Body | Works for Jam + Jelly Storage Snacks Picnic DIY | 13oz (Pack of 6) 385ml**Le Parfait**£9.85**4.7★**▲ 257%**](https://www.amazon.co.uk/dp/B0B64JXMLV) [**Le Parfait Super Jar - 3L French Glass Canning Jar Wide Mouth Airtight Lid Clear Glass (96oz/3 Quarts 1 pk)**Le Parfait**£12.59**4.6★**▲ 233%**](https://www.amazon.co.uk/dp/B07P2FDCNJ) [**DYUEE Glass Jam Jars Set of 9 with Red Gingham Lid 280ml/9oz**DYUEE**£8.85**4.6★**▲ 175%**](https://www.amazon.co.uk/dp/B0DRN1XJGJ)
**~~View all trending →~~**
## **What buyers say about jam jars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent product”*
**Size-Overall**17%
*“lids all fit properly”*
**Value For Money**12%
*“Good price”*
**Advertised Vs Actual Product**9%
*“Just as advertised”*
**Storage Capacity**5%
*“Perfect for storing almost anything you can think of in the kitchen”*
**Ease Of Use**4%
*“Ease of use”*
**Strength**4%
*“sturdy”*
**Ease Of Cleaning**3%
*“Easy to wash”*
**Durability**3%
*“All durable”*
**Design-Overall**2%
*“good design”*
### **What buyers complain about **
**Size-Overall**20%
*“These are small halfsize jars”*
**Quality-Overall**14%
*“Not great quality glass”*
**Durability**12%
*“Breaks Easily”*
**Leak-Proof**8%
*“Bit leaky”*
**Advertised Vs Actual Product**7%
*“Misleading description”*
**Jamming/Clogging**6%
*“jams in them”*
**Rusts/Corrodes**4%
*“the lid has seriously corroded”*
**Smell**3%
*“Do not keep smells in the jar the best”*
**Value For Money**3%
*“At the advertised price of 17 pounds for 12 x 360ml jar, they are a little bit expensive compared to the cooking and hobby shops”*
**Measurement/Reading Accuracy**2%
*“- jar is clear. no measurements”*
### **Top return reasons **
**Size-Overall**70%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**3%
**Shape/Style**3%
**Quality-Overall**2%
**Functionality-Overall**2%
**Ease Of Use**1%
**Value For Money**1%
**Compatibility-Overall**1%
**Color**1%
## **Common questions**
- **Is jam jars profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the jam jars niche?**
- 21 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in jam jars?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for jam jars peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 18.6× the quietest.
- **What does it cost to enter the jam jars niche?**
- Listings span £2.27–£34.31; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.
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