---
title: "Search terms — ivy killer - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ivy-killer/search-terms"
last_updated: "2026-08-01T05:59:57.717Z"
locale: en
meta:
  description: "Niche score 65/100 · £140K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £140K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ivy killer - Flapen"
---

# **ivy killer**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 98Conversion 68Competition 60Returns 99Price range 64Avg price 76Brand share 34Review moat 28Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+206.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.48**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.97–£33.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£140K**

£140K/yr · 147K searches

**Review moat**

**Okay****3,707.14**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")