---
title: "Search terms — ironing boards - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ironing-boards/search-terms"
last_updated: "2026-07-31T14:03:46.945Z"
locale: en
meta:
  description: "Niche score 73/100 · £2.8M/yr market · 3.4M searches/yr · £26.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · £2.8M/yr market · 3.4M searches/yr · £26.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — ironing boards - Flapen"
---

# **ironing boards**

**Launch it**

A $2.8M/yr market growing +20.9% this quarter with returns at 1.4% — clears our launch bar.

Market size 96Growth 51Conversion 38Competition 82Returns 87Price range 86Avg price 95Brand share 66Review moat 45Quality gap 84

**Market size**

**Incredible****£2.8M**

£2.8M/yr · 3.4M searches

**Avg price**

**Incredible****£26.89**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£8.50–£64.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+20.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,990.47**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale