---
title: "Reviews — insect repellent plug in - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/insect-repellent-plug-in/reviews"
last_updated: "2026-08-01T06:59:54.233Z"
locale: en
meta:
  description: "Niche score 55/100 · £409K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £409K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — insect repellent plug in - Flapen"
---

# **insect repellent plug in**

**Worth a look**

Shows demand growing +256.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 56Growth 99Conversion 81Competition 7Returns 98Price range 0Avg price 21Brand share 0Review moat 64Quality gap 88

**Growth**

**Incredible****+256.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****924.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£409K**

£409K/yr · 631K searches

**Avg price**

**Bad****£7.58**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£5.03–£12.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")