---
title: "Insect Repellent Plug in — £409K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/insect-repellent-plug-in"
last_updated: "2026-08-01T05:58:34.325Z"
locale: en
meta:
description: "Niche score 55/100 · £409K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £409K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Insect Repellent Plug in — £409K/yr Amazon UK Niche (2026) - Flapen"
---
# **insect repellent plug in**
**Worth a look**
Shows demand growing +256.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 56Growth 99Conversion 81Competition 7Returns 98Price range 0Avg price 21Brand share 0Review moat 64Quality gap 88
**Growth**
**Incredible****+256.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****924.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£409K**
£409K/yr · 631K searches
**Avg price**
**Bad****£7.58**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.03–£12.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, insect repellent plug in is a £409K/yr Amazon United Kingdom market (631K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insect repellent plug in market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£379K–£455K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Jungle Formula47% - Zero In21% - ABL Supplies19% - AQUA THOUGHTS10% - AOOWU3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +256.6% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/insect-repellent-plug-in/trend)
## **Top insect repellent plug in search terms**
- **mosquito repellent plug in**331K/yr+270.8%5.9% conv. - **mosquito plug in**69K/yr+327.2%5.5% conv. - **plug in mosquito repellent**70K/yr+247.5%7.6% conv. - **insect repellent plug in**44K/yr+188.8%4.0% conv. - **plug in mosquito repellent uk plug**10K/yr+422.6%5.8% conv. - **bug repellent plug in**12K/yr+220.6%2.4% conv. - **anti mosquito plug in**8K/yr+428.3%6.1% conv. - **plug in insect repellent**10K/yr+172.2%4.0% conv. - **mosquito plug**11K/yr+197.5%5.3% conv. - **mosquito plug ins for abroad**14K/yr+59.6%8.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/insect-repellent-plug-in/search-terms)
## **Top insect repellent plug in products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£61K30%£123K45%£184K60%£246K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jungle Formula Family Protect Plug-in Mosquito Repellent - for Mosquitoes and Biting Insects Lasts up to 45 Nights**Jungle Formula**£7.70**4.4★2,246 rev](https://www.amazon.co.uk/dp/B0DC72RV3Y) [2**Zero In Knockdown Plug-In Mosquito Killer - Odour-Free Plug-In Insect Repellent Unit - Kills Mosquitoes Midges & Biting Insects on Contact - Provides Up to 45 Nights of Protection - 30ml Bottle**Zero In**£7.77**4.1★3,204 rev](https://www.amazon.co.uk/dp/B077FSL36X) [3**Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | 2 Pack**ABL Supplies**£10.39**4.1★186 rev](https://www.amazon.co.uk/dp/B0F44739RL) [4**XPELMosquito Insect Relief Plug-in Insect Killer for Home & Travel Lasts up to 45 Nights per Refill Mosquito Repellent Plug in Jungle Formula Insect Repellent Mosquito Plug ins for Abroad**AQUA THOUGHTS**£5.03**4.0★448 rev](https://www.amazon.co.uk/dp/B0F3JS3NCJ) [5**AOOWU USB Mosquito Repellent Plug In Mosquito Killer Indoor Insect Repellent with 30 Mosquito Repellent Tablets Mosquito Killer Summer Sleep Insect repellent**AOOWU**£6.23**4.0★333 rev](https://www.amazon.co.uk/dp/B0F1K7FS63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plug-in Mosquito Repellent Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | (3 3 Pack)**ABL Supplies**£12.30**96 rev11mo ago](https://www.amazon.co.uk/dp/B098NZ3QVP) [**Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | 2 Pack**ABL Supplies**£10.39**186 rev1y ago](https://www.amazon.co.uk/dp/B0F44739RL) [**Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Includes 1 Refill & Plug | Long Lasting Performance | 1 Pack**ABL Supplies**£6.12**82 rev1y ago](https://www.amazon.co.uk/dp/B0F444W74V) [**XPELMosquito Insect Relief Plug-in Insect Killer for Home & Travel Lasts up to 45 Nights per Refill Mosquito Repellent Plug in Jungle Formula Insect Repellent Mosquito Plug ins for Abroad**AQUA THOUGHTS**£5.03**448 rev1y ago](https://www.amazon.co.uk/dp/B0F3JS3NCJ) [**AOOWU USB Mosquito Repellent Plug In Mosquito Killer Indoor Insect Repellent with 30 Mosquito Repellent Tablets Mosquito Killer Summer Sleep Insect repellent**AOOWU**£6.23**333 rev1y ago](https://www.amazon.co.uk/dp/B0F1K7FS63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOOWU USB Mosquito Repellent Plug In Mosquito Killer Indoor Insect Repellent with 30 Mosquito Repellent Tablets Mosquito Killer Summer Sleep Insect repellent**AOOWU**£6.23**4.0★**▲ 32%**](https://www.amazon.co.uk/dp/B0F1K7FS63) [**Jungle Formula Family Protect Plug-in Mosquito Repellent - for Mosquitoes and Biting Insects Lasts up to 45 Nights**Jungle Formula**£7.70**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B0DC72RV3Y) [**Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | 2 Pack**ABL Supplies**£10.39**4.1★**▲ 22%**](https://www.amazon.co.uk/dp/B0F44739RL) [**Zero In Knockdown Plug-In Mosquito Killer Refill Odour-Free Kills Mosquitoes Midges & Biting Insects on Contact - Provides Up to 45 Nights of Protection - 30ml Refill Bottle**Zero In**£5.11**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B07DQZXYQP) [**Plug-in Mosquito Repellent Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | (3 3 Pack)**ABL Supplies**£12.30**4.0★**▲ 15%**](https://www.amazon.co.uk/dp/B098NZ3QVP)
**~~View all trending →~~**
## **What buyers say about insect repellent plug in**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**28%
*“Bug Free”*
**Advertised Vs Actual Product**13%
*“Does the job”*
**Quality-Overall**13%
*“Quality product”*
**Value For Money**11%
*“Value for money”*
**Efficiency**10%
*“Works really well”*
**Ease Of Use**6%
*“Quick n easy”*
**Strength**5%
*“Effective”*
**Smell**3%
*“Its odourless with no detectable smell”*
**Size-Overall**2%
*“Size was suitable for travel also”*
**Assembly/Installation**2%
*“Easy to put together”*
### **What buyers complain about **
**Functionality-Overall**18%
*“will not work correctly”*
**Leak-Proof**13%
*“They leaked”*
**Pest/Insect Control**11%
*“Still have to smack a few bugs”*
**Durability**10%
*“Not long lasting”*
**Smell**8%
*“smelled very burnt”*
**Quality-Overall**7%
*“Rubbish”*
**Value For Money**6%
*“Too expensive check your prices before buying”*
**Size-Overall**4%
*“unfortuntely is not the right shape or width”*
**Compatibility-Overall**3%
*“Incompatible with UK sockets”*
**Natural Resource Wastage**3%
*“Total waste of money”*
### **Top return reasons **
**Leak-Proof**31%
**Functionality-Overall**20%
**Compatibility-Overall**17%
**Pest/Insect Control**6%
**Size-Overall**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Connectivity-Overall**2%
**Heating**2%
## **Common questions**
- **Is insect repellent plug in profitable to sell on Amazon United Kingdom?**
- The niche generates £409K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +256.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the insect repellent plug in niche?**
- 5 brands and 66 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in insect repellent plug in?**
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Pest/Insect Control. The return rate is 0.5%.
- **When does demand for insect repellent plug in peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the insect repellent plug in niche?**
- Listings span £5.03–£12.30; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.
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