---
title: "Induction Hob — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/induction-hob"
last_updated: "2026-08-01T05:03:53.868Z"
locale: en
meta:
description: "Niche score 47/100 · £1.4M/yr market · 829K searches/yr · £74.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £1.4M/yr market · 829K searches/yr · £74.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Induction Hob — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **induction hob**
**Skip it**
Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Market size 84Growth 12Conversion 27Competition 48Returns 34Price range 40Avg price 84Brand share 50Review moat 51Quality gap 57
**Market size**
**Great****£1.4M**
£1.4M/yr · 829K searches
**Avg price**
**Great****£74.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,450.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£23.12–£214.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, induction hob is a £1.4M/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **induction hob market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£937K–£1.1M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 90%
**Open market**
**20%**
- AMZCHEF27% - Tefal16% - Daewoo14% - AAOBOSI9% - KICHPOWER9% - AMAS Beauty5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/induction-hob/trend)
## **Top induction hob search terms**
- **induction hob**447K/yr-23.6%1.6% conv. - **portable induction hob**69K/yr-21.9%2.7% conv. - **cooktops**50K/yr-33.8%0.1% conv. - **induction cooker**51K/yr-26.6%0.6% conv. - **induction hob portable**28K/yr-19.3%2.6% conv. - **single induction hob**28K/yr-24.8%3.5% conv. - **plug in induction hob**21K/yr-20.9%1.2% conv. - **induction**24K/yr-46.1%1.4% conv. - **induction hobs**15K/yr-19.8%0.5% conv. - **tefal induction hob**13K/yr-14.5%6.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/induction-hob/search-terms)
## **Top induction hob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£68K10%£136K15%£204K20%£272K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock**AMZCHEF**£33.23**4.4★6,485 rev](https://www.amazon.co.uk/dp/B09L4TM4QB) [2**Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840**Tefal**£47.78**4.4★3,369 rev](https://www.amazon.co.uk/dp/B00ER445UQ) [3**Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer**Daewoo**£29.24**4.3★1,425 rev](https://www.amazon.co.uk/dp/B0DTV5QH6R) [4**AMZCHEF Single Induction Hob Portable Induction Hob 10 Temperature Settings and Power levels from 300W to 2000W Black Frosted Glass Panel Sensitive Press Control 3-hour Timer**AMZCHEF**£29.12**4.4★6,485 rev](https://www.amazon.co.uk/dp/B0BK8MQS5K) [5**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**4.4★60 rev](https://www.amazon.co.uk/dp/B0GBTF9BXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob**KICHPOWER**£29.81**104 rev7mo ago](https://www.amazon.co.uk/dp/B0GD69WQFD) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**60 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTF9BXQ) [**Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black**AAOBOSI**£34.48**815 rev8mo ago](https://www.amazon.co.uk/dp/B0G2G8ZZFJ) [**Gudsunal Induction Hob 4 Cooking Zone 60 cm 7200W Continuous Low Power Heating Booster 9 Heat Levels Timer Auto Shut-Off Child Safety Lock Pan Sensor Hard Wired No Plug**Gudsunal**£112.88**193 rev1y ago](https://www.amazon.co.uk/dp/B0FB3R6YK6) [**KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug**KICHPOWER**£66.85**104 rev1y ago](https://www.amazon.co.uk/dp/B0F7JTG8TF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob**KICHPOWER**£29.81**4.6★**▲ 294%**](https://www.amazon.co.uk/dp/B0GD69WQFD) [**Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black**AAOBOSI**£34.48**4.5★**▲ 198%**](https://www.amazon.co.uk/dp/B0G2G8ZZFJ) [**Tefal Slim Portable Induction Hob 2100W 6 Functions Compact Black**Tefal**£66.01**4.4★**▲ 148%**](https://www.amazon.co.uk/dp/B07K4ZR9GG) [**KICHPOWER Induction Hob 4 Zone with 1 Flexible Zone Built-in Induction Hob 60 cm with Boost Function Touch Control 6000W 9 Power Levels 1-99 Min timer Child Lock**KICHPOWER**£91.12**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0F4X9T4VF) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0GBTF9BXQ)
**~~View all trending →~~**
## **What buyers say about induction hob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**15%
*“In summary, it feels like reasonable build quality and is fully functional”*
**Value For Money**14%
*“Good value for money”*
**Heating**12%
*“Good heat distribution”*
**Ease Of Cleaning**6%
*“Great investment and saves alot of time cleaning”*
**Size-Overall**4%
*“a perfect size”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Portability**3%
*“Portable cooker”*
**Cooking Experience**3%
*“When cooking, everything is done evenly and thoroughly”*
**Touch/Button Controls**3%
*“Touch controls are responsive”*
### **What buyers complain about **
**Heating**15%
*“fine tuning of heat could be better”*
**Functionality-Overall**14%
*“Only half of it working”*
**Durability**9%
*“Broke after three uses”*
**Noise Level**6%
*“noisy”*
**Quality-Overall**6%
*“It is absolute garbage”*
**Ease Of Use**4%
*“Not so easy to use”*
**Size-Overall**4%
*“doesn't fit me”*
**Touch/Button Controls**4%
*“No response to my touch”*
**Value For Money**3%
*“it is not worth the money”*
**Cooking Experience**2%
*“You cant actually cook with it”*
### **Top return reasons **
**Functionality-Overall**25%
**Size-Overall**17%
**Heating**13%
**Compatibility-Overall**11%
**Defective Material/Parts**5%
**Touch/Button Controls**3%
**Quality-Overall**2%
**Noise Level**2%
**Advertised Vs Actual Product**2%
**Ease Of Use**2%
## **Common questions**
- **Is induction hob profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the induction hob niche?**
- 17 brands and 67 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in induction hob?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Durability. The return rate is 4.3%.
- **When does demand for induction hob peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the induction hob niche?**
- Listings span £23.12–£214.72; the average listing price is £74.94 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.
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