---
title: "Individual Pie Dish — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/individual-pie-dish"
last_updated: "2026-08-01T05:04:54.091Z"
locale: en
meta:
description: "Niche score 49/100 · £63K/yr market · 137K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £63K/yr market · 137K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Individual Pie Dish — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **individual pie dish**
**Skip it**
Soft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 47Competition 83Returns 70Price range 28Avg price 54Brand share 96Review moat 80Quality gap 50
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****394.78**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£3.60–£19.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 137K searches
**Growth**
**Bad****-62.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, individual pie dish is a £63K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **individual pie dish market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£62K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#1,735**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**34%**
Top 20: 85%
**Top-5 click share**
**32%**
Top 20: 75%
**Open market**
**61%**
- Chef Aid9% - Vintage Gourmet9% - Olympia6% - Maison & White5% - RIREKIS5% - MALACASA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -62.0% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/individual-pie-dish/trend)
## **Top individual pie dish search terms**
- **individual pie dishes**47K/yr-63.5%2.6% conv. - **small pie dishes**23K/yr-57.6%2.3% conv. - **pie dishes individual**19K/yr-56.8%2.7% conv. - **individual pie dish**11K/yr-77.1%2.5% conv. - **mini pie dishes**7K/yr-52.9%2.4% conv. - **small pie dishes for the oven**7K/yr-45.7%2.1% conv. - **small pie dish**6K/yr-56.1%2.4% conv. - **pie dishes for the oven individual**4K/yr-53.9%3.9% conv. - **individual pie dishes set of 6**4K/yr-66.6%2.7% conv. - **individual pie dishes set of 4**8K/yr-82.1%3.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/individual-pie-dish/search-terms)
## **Top individual pie dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vintage Gourmet Premium White Enamelware with Blue Rim Oblong Pie Dish Oven Safe Retro Bakeware Set of 6 16cm Oblong Pie Dishes 150ml Capacity Perfect Size for Individual Pies Ideal for Freezer**Vintage Gourmet**£15.75**4.6★184 rev](https://www.amazon.co.uk/dp/B0DNY69WHJ) [2**Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey**Chef Aid**£9.51**4.4★80 rev](https://www.amazon.co.uk/dp/B0CT8TR81T) [3**Olympia Stoneware Oval Mini Oven Bowls Set 145 x 104mm (6 Pack of 6) - Small Pie Dish Serving Bowls C104**Olympia**£11.75**4.3★188 rev](https://www.amazon.co.uk/dp/B00237UM1A) [4**ICEBLUEOR Set of 4 Ceramic Baking Dishes 300ml Individual Pie Dishes Small Oven Dish with Handles Lasagne Dish Pie Dishes for Pasta Tarts Pies Baked Rice Salad Meat Broth Creme Brulee Souffle Quiche**ICEBLUEOR**£13.89**4.1★21 rev](https://www.amazon.co.uk/dp/B0DZHC8J7X) [5**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**5.0★4 rev](https://www.amazon.co.uk/dp/B0FR99D8Z3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Colors Oval Ceramic Individual Pie Dishes 6In Small Pie Dishes Lasagne Dish Baking Dishes for Oven Creme Brulee Ramekins Souffle Dish for Lasagne Pie Oatmeal Porridge Pumpkin Soup Dishwasher Safe**LONTOM**£12.49**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GCCNRB77) [**Zenker Enamel Small Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 19.5x14.5cm White and Blue**Zenker**£6.86**621 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BBFTZR) [**Pie Dish for Oven 4 Pack Oval Baking Dish Set Hioph Oven Lasagne Dish for Lasagne Pies Soufflé and Single-Serving BakingWhite**Hioph**£13.65**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2B5PC9) [**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FR99D8Z3) [**Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe**Yeqqzq**£11.86**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FQC8GVCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Colors Oval Ceramic Individual Pie Dishes 6In Small Pie Dishes Lasagne Dish Baking Dishes for Oven Creme Brulee Ramekins Souffle Dish for Lasagne Pie Oatmeal Porridge Pumpkin Soup Dishwasher Safe**LONTOM**£12.49**4.5★**▲ 525%**](https://www.amazon.co.uk/dp/B0GCCNRB77) [**Exquilnova 13.5OZ Ceramic Oven Dishes set of 4 5.7 Inches Rectanglar Lasagne Dish Small Baking Dish with Handles Pie Dishes for Air Fryer Oven Microwave Refrigerator(Diamond Block)**Exquilnova**£12.32**4.8★**▲ 513%**](https://www.amazon.co.uk/dp/B0FFZ9M28Z) [**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**5.0★**▲ 307%**](https://www.amazon.co.uk/dp/B0FR99D8Z3) [**Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe**Yeqqzq**£11.86**4.4★**▲ 210%**](https://www.amazon.co.uk/dp/B0FQC8GVCP) [**Zenker Enamel Small Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 19.5x14.5cm White and Blue**Zenker**£6.86**4.4★**▲ 190%**](https://www.amazon.co.uk/dp/B0G3BBFTZR)
**~~View all trending →~~**
## **What buyers say about individual pie dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Good Size”*
**Quality-Overall**19%
*“Amazing Quality”*
**Value For Money**9%
*“Good for the price”*
**Advertised Vs Actual Product**8%
*“Better than I imagined”*
**Baking**6%
*“I love baking so these will come in handy”*
**Strength**5%
*“nice and strong”*
**Ease Of Cleaning**4%
*“They cleaned up beautifully”*
**Ease Of Use**4%
*“very useful”*
**Dishwasher Safe**3%
*“They are dishwasher safe”*
**Cooking Experience**2%
*“Theyre practical for everyday cooking”*
### **What buyers complain about **
**Size-Overall**54%
*“Bit small”*
**Thin**3%
*“small & thin”*
**Weight Light**3%
*“OK a bit lighter than expected”*
**Adhesion/Stickiness**3%
*“some issue with the non stick coating”*
**Storage Capacity**3%
*“Capacity wrong”*
**Advertised Vs Actual Product**2%
*“These are very misleading”*
**Ease Of Cleaning**1%
*“It was a pain to clean”*
**Quality-Overall**1%
*“Not the best”*
**Durability**1%
*“Not very durable”*
**Thickness**1%
*“I was worried that they wouldnt be deep enough”*
### **Top return reasons **
**Size-Overall**88%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Thickness**1%
**Paint Quality**1%
**Strength**1%
**Compatibility-Overall**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Ease Of Use**0%
## **Common questions**
- **Is individual pie dish profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 51 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the individual pie dish niche?**
- 39 brands and 60 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in individual pie dish?**
- Top complaints mined from reviews: Size-Overall, Thin, Weight Light. The return rate is 2.2%.
- **When does demand for individual pie dish peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the individual pie dish niche?**
- Listings span £3.60–£19.38; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
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