---
title: "Incense Waterfall — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/incense-waterfall"
last_updated: "2026-08-01T05:04:20.757Z"
locale: en
meta:
description: "Niche score 53/100 · £57K/yr market · 226K searches/yr · £9.41 avg price. Soft demand (-36.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £57K/yr market · 226K searches/yr · £9.41 avg price. Soft demand (-36.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Incense Waterfall — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **incense waterfall**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but soft demand (-36.6% this quarter) keeps it on the watch list.
Market size 14Growth 7Conversion 34Competition 85Returns 92Price range 21Avg price 28Brand share 93Review moat 75Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****495.49**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.41**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.27–£18.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 226K searches
**Growth**
**Bad****-36.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, incense waterfall is a £57K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incense waterfall market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£47K–£56K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**42%**
Top 20: 81%
**Top-5 click share**
**30%**
Top 20: 66%
**Open market**
**54%**
- XUDREZ11% - Zen Minded11% - Anbar10% - Rushant6% - Puckator4% - HERBTALE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/incense-waterfall/trend)
## **Top incense waterfall search terms**
- **incense cone holder**56K/yr-13.5%1.9% conv. - **backflow incense burners**48K/yr-38.2%1.4% conv. - **incense cone burner**27K/yr-44.8%1.4% conv. - **incense cones holder**15K/yr-20.0%2.5% conv. - **incense waterfall**12K/yr-37.4%0.8% conv. - **backflow incense burner**12K/yr-52.8%1.0% conv. - **incense backflow burner**11K/yr-52.8%0.9% conv. - **cone incense burner**9K/yr-64.7%1.0% conv. - **back flow incense cones burner**8K/yr+14.0%0.9% conv. - **cone incense holder**5K/yr+16.6%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/incense-waterfall/search-terms)
## **Top incense waterfall products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts**Zen Minded**£6.68**4.6★596 rev](https://www.amazon.co.uk/dp/B08QDQM1WP) [2**Anbar Backflow Incense Burner with 120 Cones 30 Sticks Tongs and Table Mat Natural Aromatherapy with Ceramic Smoke Waterfall Supports Meditation and Relaxation Home Decor (Blue)**Anbar**£11.90**4.0★1,409 rev](https://www.amazon.co.uk/dp/B0993YJQW3) [3**Temple Incense Cone Burner - Jointed Wood**Puckator**£6.00**4.3★2,121 rev](https://www.amazon.co.uk/dp/B005GEOZWY) [4**Ceramic Backflow Incense Burner - 80 Pcs Waterfall Backflow Incense Cones - for Yoga Relaxation Purification Meditation Gift**HERBTALE**£6.63**4.2★974 rev](https://www.amazon.co.uk/dp/B0CZ89PQ8H) [5**Holzsammlung Ceramic Incense Burner - Cone Stick Coil Incense Holder for Home Office Decoration**Holzsammlung**£7.38**4.2★588 rev](https://www.amazon.co.uk/dp/B07W9K7DDD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2pcs Incense Cone Holder Large Design Incense Burner Cone Bowl Holders Set with Gourd Incense Stick Holder for Home Decor and Meditation**ZISHAN**£6.17**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZN8NQ73) [**Incense Burner 3 Pack Brass Incense Cone Holders Mini Stick Holders for Meditation Yoga Creating Calm Atmosphere Compact Size 3x3cm**QminTouyzs**£5.56**6 rev4mo ago](https://www.amazon.co.uk/dp/B0FZBV64GT) [**RAYNEAY Waterfall Landscape Backflow Incense Burner with 20PCS Cones Zen Ceramic Smoke Waterfall Incense Cones Holder for Relaxation Meditation Including Tweezers Cleaning Brush Incense Burner Mat**RAYNEAY**£8.56**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GKN7W7JW) [**2 Pcs Vintage Incense Cone Burner Lotus Carving Patterns Metal**Generic**£5.58**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G793CWBZ) [**Wooden Backflow Incense Burner with 24 Backflow Dhoop Cones Handmade Waterfall Smoke Burner Mixed Fragrance Cones Aromatherapy for Meditation Yoga & Home Décor**Rushant**£10.84**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FTVRV5WR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RAYNEAY Waterfall Landscape Backflow Incense Burner with 20PCS Cones Zen Ceramic Smoke Waterfall Incense Cones Holder for Relaxation Meditation Including Tweezers Cleaning Brush Incense Burner Mat**RAYNEAY**£8.56**5.0★**▲ 375%**](https://www.amazon.co.uk/dp/B0GKN7W7JW) [**2pcs Incense Cone Holder Large Design Incense Burner Cone Bowl Holders Set with Gourd Incense Stick Holder for Home Decor and Meditation**ZISHAN**£6.17**5.0★**▲ 363%**](https://www.amazon.co.uk/dp/B0GZN8NQ73) [**2 Pack Lotus Incense Cone Holder Set Incense Cone and Stick Burner Decorative Incenses Holder for Home Decor Meditation and Yoga**LEIHMMYAO**£4.55**4.2★**▲ 277%**](https://www.amazon.co.uk/dp/B0FRSK17L6) [**Zen Minded Cast Iron Lotus Incense Burner for Incense Sticks Cones Charcoal Resins and Wax Melts**Zen Minded**£6.68**4.6★**▲ 271%**](https://www.amazon.co.uk/dp/B08QDQM1WP) [**ZONSUSE Mountain Waterfall Backflow Incense Burner Landscape Backflow Incense Holders Mountain Smoke Waterfall Incense Burner Funny Aromatherapy Relaxation Gifts Home Office Decoration (Hill B)**ZONSUSE**£18.12**4.2★**▲ 220%**](https://www.amazon.co.uk/dp/B0FNJZHVNV)
**~~View all trending →~~**
## **What buyers say about incense waterfall**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Beautifully made”*
**Value For Money**13%
*“WORTH THE MONEY”*
**Gifting Purpose**9%
*“It is a nice gift”*
**Smell**9%
*“The scents are beautiful”*
**Design-Overall**8%
*“looks beautiful in the home”*
**Advertised Vs Actual Product**8%
*“Works as advertised”*
**Size-Overall**3%
*“Ideal size”*
**Ease Of Cleaning**3%
*“Looks lovely and avoids the mess of ash all over”*
**Ease Of Use**3%
*“Practical”*
**Material Quality**3%
*“Certainly a solid item”*
### **What buyers complain about **
**Size-Overall**45%
*“Not the size you want”*
**Smell**19%
*“smell awful and burns quickly”*
**Quality-Overall**5%
*“Very bad quality”*
**Advertised Vs Actual Product**4%
*“the size shown in the presentation picture is nowhere near the actual size”*
**Durability**4%
*“I broke the glass accidentally”*
**Flammable**2%
*“We're still baffled how the smoke went down the barrels too”*
**Balance/Stability**2%
*“However my only issue is that the glass isn't very stable in the holders”*
**Color Fading/Discoloration**2%
*“Getting a bit discoloured at the top”*
**Value For Money**2%
*“Not worth the money”*
**Weight Heavy**1%
*“very heavy, and get so hot with the charcoal that it marks the surface underneath, and you cant lift the lid to add more incense”*
### **Top return reasons **
**Size-Overall**44%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Functionality-Overall**4%
**Smell**4%
**Wood Quality**4%
**Color**3%
**Ease Of Use**2%
**Gifting Purpose**1%
## **Common questions**
- **Is incense waterfall profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 53 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the incense waterfall niche?**
- 39 brands and 60 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in incense waterfall?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.1%.
- **When does demand for incense waterfall peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the incense waterfall niche?**
- Listings span £3.27–£18.12; the average listing price is £9.41 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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