---
title: "Incense Sticks — £743K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/incense-sticks"
last_updated: "2026-08-01T05:58:13.460Z"
locale: en
meta:
description: "Niche score 41/100 · £743K/yr market · 1.2M searches/yr · £6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £743K/yr market · 1.2M searches/yr · £6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Incense Sticks — £743K/yr Amazon UK Niche (2026) - Flapen"
---
# **incense sticks**
**Skip it**
Prices mostly outside the sweet spot ($3.38–$8.69) — this niche doesn't clear our bar today.
Market size 70Growth 19Conversion 89Competition 16Returns 99Price range 0Avg price 17Brand share 7Review moat 22Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£743K**
£743K/yr · 1.2M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,632.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.04**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.38–£8.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, incense sticks is a £743K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incense sticks market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£604K–£755K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Satya66% - Fumino11% - STAMFORD INC.8% - HEM8% - Dr.JIEER4% - Nag Champa3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
35K25KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/incense-sticks/trend)
## **Top incense sticks search terms**
- **incense sticks**772K/yr-9.9%8.5% conv. - **incense**157K/yr-15.2%4.8% conv. - **satya incense sticks**38K/yr-6.8%6.8% conv. - **joss sticks**32K/yr-5.4%9.4% conv. - **incense sticks multipack**20K/yr-12.0%8.2% conv. - **agarbatti**15K/yr-10.7%3.8% conv. - **intense sticks**7K/yr+287.7%8.1% conv. - **insense**17K/yr-35.5%5.8% conv. - **incense stick**18K/yr-40.3%5.4% conv. - **scented sticks**16K/yr-24.3%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/incense-sticks/search-terms)
## **Top incense sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£74K20%£149K30%£223K40%£297K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Satya Incense Gift Collection Handcrafted Assorted Incense Sticks for Meditation Relaxation & Yoga 15 g Each (Pack of 7 Floral)**Satya**£4.66**4.6★36,889 rev](https://www.amazon.co.uk/dp/B01EB1QOGW) [2**Satya Incense Sticks Series 1 12x15g**Satya**£6.91**4.6★7,390 rev](https://www.amazon.co.uk/dp/B07B29F8JV) [3**Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn**Fumino**£6.79**4.4★4,626 rev](https://www.amazon.co.uk/dp/B09HCVL3K7) [4**Hem assorted scents unique combination incense sticks (20 stick x 15 Pack 300 Sticks Total)**HEM**£7.64**4.5★14,897 rev](https://www.amazon.co.uk/dp/B07FKVTFTF) [5**Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs**Satya**£6.95**4.6★8,239 rev](https://www.amazon.co.uk/dp/B07C9W7CCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Satya Incense Sticks Variety Pack 15gm x 12 Pack Natural Organic Hand rolled Incense Sticks Set - Best For Aromatherapy worship Yoga Meditation # pk1**Nag Champa**£8.69**1,532 rev3y ago](https://www.amazon.co.uk/dp/B085Y7HRV6) [**Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn**Fumino**£6.79**4,626 rev4y ago](https://www.amazon.co.uk/dp/B09HCVL3K7) [**Incense Sticks Gift Set 160 Sticks Total Lavender Patchouli Sandalwood Osmanthus Lemon Fragrance Vanilla Night Lavender Sandalwood Fan + Incense Holder**Dr.JIEER**£6.50**1,888 rev5y ago](https://www.amazon.co.uk/dp/B094VLX6HH) [**Hem assorted scents unique combination incense sticks (20 stick x 15 Pack 300 Sticks Total)**HEM**£7.64**14,897 rev8y ago](https://www.amazon.co.uk/dp/B07FKVTFTF) [**Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs**Satya**£6.95**8,239 rev8y ago](https://www.amazon.co.uk/dp/B07C9W7CCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stamford Mythical Incense Gift Pack**STAMFORD INC.**£3.58**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B00EF2ZSMY) [**Incense Sticks 84 Pack 6 Scents - Natural Handmade Low-Smoke 25-Min Burn**Fumino**£6.79**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B09HCVL3K7) [**Stamford R-37159 Angel Incense Gift Pack (Pink)**STAMFORD INC.**£3.38**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B00EF2ZT7I) [**Satya Incense Sticks Series 1 12x15g**Satya**£6.91**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B07B29F8JV) [**Satya Satya Nag Champa Incense Sticks Wood Floral 15g x 12 packs = 144 sticks Blue**Satya**£5.20**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B001FZN2LI)
**~~View all trending →~~**
## **What buyers say about incense sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“They offer a good variety of scents”*
**Value For Money**19%
*“Good Value”*
**Quality-Overall**15%
*“Excellent Quality”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Gifting Purpose**2%
*“Present very much enjoyed”*
**Strength**1%
*“They are potent in a good way”*
**Durability**1%
*“they lasted me 3 Months as there are a generous amount”*
**Collectibles**1%
*“Perfect collection”*
**Fire Resistance**1%
*“They burn well”*
**Adhesion/Stickiness**1%
*“great josh sticks”*
### **What buyers complain about **
**Smell**58%
*“Smells like smoke”*
**Quality-Overall**7%
*“Not very good quality”*
**Value For Money**5%
*“The product is overpriced”*
**Size-Overall**4%
*“Size(length) of the stcks is 25 % shorter than retail items of similar kind”*
**Advertised Vs Actual Product**3%
*“The box arrived looking different to the advertised picture”*
**Flammable**2%
*“Very powdery fast burn”*
**Strength**2%
*“Not as strong as Id hoped”*
**Moist/Dry**2%
*“Some sticks are damp”*
**Thickness**2%
*“The are very thin”*
**Adhesion/Stickiness**2%
*“The contents fall off the stick”*
### **Top return reasons **
**Smell**59%
**Defective Material/Parts**6%
**Flammable**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Size-Overall**3%
**Strength**3%
**Value For Money**3%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is incense sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £743K/yr across 11 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the incense sticks niche?**
- 6 brands and 71 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in incense sticks?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for incense sticks peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the incense sticks niche?**
- Listings span £3.38–£8.69; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 8,633 reviews — the moat a new listing must climb.
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