---
title: "Trend — incense holder - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/incense-holder/trend"
last_updated: "2026-08-01T05:58:58.282Z"
locale: en
meta:
  description: "Niche score 58/100 · £397K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £397K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — incense holder - Flapen"
---

# **incense holder**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 18Conversion 62Competition 70Returns 96Price range 20Avg price 20Brand share 82Review moat 63Quality gap 79

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****994.79**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£397K**

£397K/yr · 1.0M searches

**Avg price**

**Bad****£7.19**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.01–£17.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch