---
title: "Reviews — incense cones - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/incense-cones/reviews"
last_updated: "2026-08-01T06:59:08.844Z"
locale: en
meta:
  description: "Niche score 49/100 · £155K/yr market · 272K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £155K/yr market · 272K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — incense cones - Flapen"
---

# **incense cones**

**Skip it**

Prices mostly outside the sweet spot ($3.39–$11.85) — this niche doesn't clear our bar today.

Market size 33Growth 11Conversion 77Competition 44Returns 98Price range 0Avg price 21Brand share 54Review moat 54Quality gap 89

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,330.28**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£155K**

£155K/yr · 272K searches

**Avg price**

**Bad****£7.61**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.39–£11.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100