---
title: "Incense Cones — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/incense-cones"
last_updated: "2026-08-01T05:03:33.367Z"
locale: en
meta:
description: "Niche score 49/100 · £155K/yr market · 272K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £155K/yr market · 272K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Incense Cones — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **incense cones**
**Skip it**
Prices mostly outside the sweet spot ($3.39–$11.85) — this niche doesn't clear our bar today.
Market size 33Growth 11Conversion 77Competition 44Returns 98Price range 0Avg price 21Brand share 54Review moat 54Quality gap 89
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,330.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£155K**
£155K/yr · 272K searches
**Avg price**
**Bad****£7.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.39–£11.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, incense cones is a £155K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incense cones market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£114K–£152K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**23%**
- Fumino21% - ZHEZHE20% - STAMFORD INC.11% - raajsee10% - BURLAS10% - TANNESS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/incense-cones/trend)
## **Top incense cones search terms**
- **incense cones**214K/yr-28.0%6.2% conv. - **incense cone**12K/yr-20.7%4.2% conv. - **cone incense**10K/yr-8.0%6.4% conv. - **incense cones scented**9K/yr-43.5%6.1% conv. - **dhoop cones**6K/yr-28.5%3.1% conv. - **dhoop**5K/yr-26.6%2.0% conv. - **insence cones**3K/yr-21.4%9.5% conv. - **insense cones**2K/yr-12.9%7.3% conv. - **incense-cones**5K/yr-66.4%4.6% conv. - **insensé cones**6K/yr-85.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/incense-cones/search-terms)
## **Top incense cones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£15K15%£23K20%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Incense Cones Gift Pack Set Sticks Total Red Rose Super Sandal Patchouli White Musk Meditation Lavender (6)**ZHEZHE**£5.28**4.2★536 rev](https://www.amazon.co.uk/dp/B099F1XY1K) [2**Incense Cones 90 Pack 6 Scents - Handmade Natural Long Burn Low Smoke**Fumino**£8.65**4.2★4,506 rev](https://www.amazon.co.uk/dp/B09HCW5DK7) [3**Satya Nag Champa Incense Cones Hot Mix Agarbatti Dragons Blood Sandalwood White Sage 4 Packs of 12 Cones in each box (4 Hot Mix)**BURLAS**£6.08**4.3★47 rev](https://www.amazon.co.uk/dp/B0D87PG48T) [4**Stamford Black Incense Cones 144 (12 Boxes 12 Cones) Mixed Sampler Pack (MIXED VARIETY BOX) 37352**STAMFORD INC.**£10.19**4.5★4,223 rev](https://www.amazon.co.uk/dp/B00W3K3C8W) [5**Raajsee Natural Incense Cones 6 Pack Mixed Scents Gift Pack 15 pc Each (90 Total) Insense Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals (PACK 1)**raajsee**£10.92**4.2★535 rev](https://www.amazon.co.uk/dp/B0BP1JDWYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Satya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja**Rushant**£5.09**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQGBWL4) [**DERDUFT Incense Cones 120 Cones 8 Fragrance with Incense Holder Rose Lavender Eucalyptus Sandalwood for Home Yoga Meditation Incense Gift Pack**DERDUFT**£6.54**38 rev7mo ago](https://www.amazon.co.uk/dp/B0G8F6T6JT) [**Raajsee Incense Cones 6 Pack Scents of Sernity Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included**raajsee**£10.95**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FKB87D3V) [**Raajsee Incense Cones 6 Pack Island Retreat Cone Gift Pack 15 pc Each (90 Total) Insence Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals Holder Included**raajsee**£10.68**34 rev10mo ago](https://www.amazon.co.uk/dp/B0FKB954VP) [**AUAUY Backflow Incense Cones 120 PCS Fresh Incense Cones with 1 Holder**AUAUY**£5.13**155 rev1y ago](https://www.amazon.co.uk/dp/B0DTK92HFK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Satya Mixed Dhoop Cones Set 4 Packs x 12 Cones (48 Total) Nag Champa Rose Sandalwood & Superhit with Stand & Rushant Sandal Saffron Dhoop Sticks (10) Incense for Meditation Yoga & Pooja**Rushant**£5.09**4.2★**▲ 410%**](https://www.amazon.co.uk/dp/B0GDQGBWL4) [**12 Assorted Boxes of HEM Incense Cones Best Sellers Set #3 12 X 10 (120 total) by Hem**HEM**£9.70**4.4★**▲ 386%**](https://www.amazon.co.uk/dp/B01MXE5GJC) [**AUAUY Incense Cones 120 PCS Fresh Incense Cones with 1 Holder**AUAUY**£4.94**3.6★**▲ 318%**](https://www.amazon.co.uk/dp/B0DTK81QFW) [**NUHR HOME Incense Cones Oud Majestic Luxury / 20 Strong Scented Cones/Bakhoor alternative/Lasting Fragrance Aroma Natural Authentic Agarwood for Aromatherapy Meditation & Stress Relief Refreshing**NUHR**£11.51**4.2★**▲ 293%**](https://www.amazon.co.uk/dp/B093GM7TL1) [**ARO VATIKA Natural Masala Pack B Backflow Incense 50 Cones with 5 Assorted Fragrances of Patchouli Sandal Lavender Rose Lotus | Best for Prayer Meditation & Relaxation | Burn time-16-18mins**ARO VATIKA**£6.48**4.2★**▲ 259%**](https://www.amazon.co.uk/dp/B08DM2DT4Z)
**~~View all trending →~~**
## **What buyers say about incense cones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“The scent is absolutely beautiful”*
**Quality-Overall**10%
*“great variety in the pack”*
**Value For Money**8%
*“Value for Money”*
**Advertised Vs Actual Product**2%
*“Just what I expected”*
**Color**1%
*“💨NOT TRIED YET: BUT COLOURS ARE GOOD 💨 🙃Really”*
**Fire Resistance**1%
*“Burn nicely, unlike the backflow cones”*
**Ease Of Cleaning**1%
*“Cleansing”*
**Strength**1%
*“Sublime, subtle and yet strong”*
**Durability**1%
*“last a decent length of time”*
**Efficiency**1%
*“they do a great job”*
### **What buyers complain about **
**Smell**65%
*“smells like burning”*
**Flammable**4%
*“consequently they burn down very quickly”*
**Size-Overall**4%
*“are quite small compared to others that I've tried”*
**Value For Money**4%
*“not great value for money as half the cone does not burn”*
**Functionality-Overall**2%
*“simply dont work”*
**Quality-Overall**2%
*“Not great at all”*
**Durability**2%
*“These cones also dont last as long as some of the others I own”*
**Breathability**2%
*“we both were experiencing struggle with breathing”*
**Ease Of Cleaning**2%
*“cant really take one out without making a huge mess”*
**Wood Quality**1%
*“wood DO NOT BUY”*
### **Top return reasons **
**Smell**65%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Size-Overall**4%
**Quality-Overall**4%
**Strength**3%
**Value For Money**2%
**Gifting Purpose**2%
**Defective Material/Parts**2%
**Flammable**1%
## **Common questions**
- **Is incense cones profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the incense cones niche?**
- 14 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in incense cones?**
- Top complaints mined from reviews: Smell, Flammable, Size-Overall. The return rate is 0.5%.
- **When does demand for incense cones peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the incense cones niche?**
- Listings span £3.39–£11.85; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.
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