---
title: "Ice Lolly Moulds — £487K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ice-lolly-moulds"
last_updated: "2026-07-31T08:09:17.896Z"
locale: en
meta:
description: "Niche score 72/100 · £487K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 72/100 · £487K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ice Lolly Moulds — £487K/yr Amazon UK Niche (2026) - Flapen"
---
# **ice lolly moulds**
**Worth a look**
Shows demand growing +429.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 100Conversion 78Competition 78Returns 98Price range 0Avg price 23Brand share 79Review moat 49Quality gap 68
**Growth**
**Incredible****+429.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£487K**
£487K/yr · 759K searches
**Review moat**
**Okay****1,618.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.27**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.23–£13.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, ice lolly moulds is a £487K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice lolly moulds market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£414K–£496K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 82%
**Open market**
**37%**
- RAM ONLINE14% - Honnesserry13% - Suplid11% - WICKED GIZMOS WG10% - Alinana8% - Lékué7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +429.0% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/ice-lolly-moulds/trend)
## **Top ice lolly moulds search terms**
- **ice lolly moulds**297K/yr+527.2%6.3% conv. - **ice lolly moulds with sticks**106K/yr+433.3%7.1% conv. - **lolly moulds**79K/yr+513.5%6.5% conv. - **ice cream moulds**51K/yr+507.6%4.0% conv. - **popsicle mould**41K/yr+215.2%3.7% conv. - **ice pop moulds**31K/yr+267.3%5.4% conv. - **ice lolly mould**20K/yr+236.5%4.7% conv. - **ice lolly moulds silicone**18K/yr+432.9%6.9% conv. - **silicone ice lolly mould**18K/yr+453.9%6.8% conv. - **lollipop moulds**21K/yr+217.8%5.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/ice-lolly-moulds/search-terms)
## **Top ice lolly moulds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£15K6%£29K9%£44K12%£58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ice Lolly Mould 6 Pieces Reusable Silicone Popsicle Mold Easy to Remove Ice Lolly Maker - BPA Free Ice Pop Mould (Green)**Suplid**£9.04**4.5★1,368 rev](https://www.amazon.co.uk/dp/B088Y6R913) [2**Ram 6 x Silicone Ice Cream Moulds Ice Lolly Pop Mould Kids Popsicle Ice Lolly Maker**RAM ONLINE**£5.97**4.4★332 rev](https://www.amazon.co.uk/dp/B0C6R2WWNV) [3**Ice Lolly Moulds with Sticks 10-Hole Silicone Popsicle Moulds Non-Stick Ice Cream Moulds with Cleaning Brush and Folding Funnel BPA Free**Honnesserry**£11.84**4.4★917 rev](https://www.amazon.co.uk/dp/B0B74MN6GP) [4**2Pcs Ice Lolly Moulds with Sticks Non-Stick Cakesicle Moulds Silicone Ice Popsicle Mould with Lid 100 Sticks and 50 Popsicle Bags for DIY Ice Cream BPA-Free**Honnesserry**£10.49**3.9★439 rev](https://www.amazon.co.uk/dp/B09P54DZJQ) [5**Ram Silicone Ice Cream Mould Ice Lolly Mould FDA Certified Food Ice Pop Maker Popsicle Molds with Sticks and Drip Guards (6 Blue)**RAM ONLINE**£5.45**4.4★48 rev](https://www.amazon.co.uk/dp/B0C7L651NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wicked Gizmos Silicone Ice Lolly Moulds with Sticks - 6 Twister-Shaped Popsicle Mould - BPA Free Ice Pop Maker Dishwasher Safe for Kids Summer Treats Juice Yoghurt & Smoothies (Cosmic Pink)**WICKED GIZMOS WG**£6.82**36 rev1mo ago](https://www.amazon.co.uk/dp/B0H3C4MC8X) [**Ice Lolly Moulds Lerryone Ice Cream Moulds 10 Pieces Reusable Silicone Popsicle Mould Food Grade BPA-Free Ice Pop Mould Easy to Remove Ice Lolly Maker Green**Lerryone**£9.94**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GR4WDVCD) [**AdWon Ice Lolly Moulds Mini Silicone Popsicle Mold BPA Free Reusable Ice Pop Maker 6 Cavity Ice Pop Mould for Portion Control & Tiny Hands (Red)**AdWon**£7.93**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GD7VSHLJ) [**Wicked GIZMOS 4 Reusable Silicone Ice Lolly Moulds with Sticks - BPA Free Food Grade Dishwasher Safe Perfect for DIY Cakesicles Cake Pops and Soothing Teethers**WICKED GIZMOS WG**£7.73**254 rev1y ago](https://www.amazon.co.uk/dp/B0DQY79D4X) [**Wicked GIZMOS 4 Reusable Silicone Ice Lolly Moulds with Sticks - BPA Free Food Grade Dishwasher Safe Perfect for DIY Cakesicles Cake Pops and Soothing Teethers**WICKED GIZMOS WG**£7.85**254 rev2y ago](https://www.amazon.co.uk/dp/B0D8TFS8PX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ice Lolly Moulds 8 Cavity Silicone Ice Cream Mould with 200 Sticks BPA Free Cakesicle Moulds Reusable Popsicle Mould for Kids Adults Dessert Chocolate DIY (Large)**Ventdest**£8.37**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B09Q7ZFP6K) [**Wicked Gizmos Silicone Ice Lolly Moulds with Sticks - 6 Twister-Shaped Popsicle Mould - BPA Free Ice Pop Maker Dishwasher Safe for Kids Summer Treats Juice Yoghurt & Smoothies (Cosmic Pink)**WICKED GIZMOS WG**£6.82**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B0H3C4MC8X) [**Ice Lolly Moulds Lerryone Ice Cream Moulds 10 Pieces Reusable Silicone Popsicle Mould Food Grade BPA-Free Ice Pop Mould Easy to Remove Ice Lolly Maker Green**Lerryone**£9.94**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B0GR4WDVCD) [**Vinsani Silicone Ice Lolly Mould 6 Cavity Reusable Popsicle & Ice Cream Maker with Easy Release BPA Free & FDA Approved Non-Spill Lid DIY Frozen Treat Mold for Kids & Adults | Blue**Vinsani**£7.16**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B095816XYT) [**Ram Silicone Ice Cream Mould Ice Lolly Mould FDA Certified Food Ice Pop Maker Popsicle Molds with Sticks and Drip Guards (6 Blue)**RAM ONLINE**£5.45**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0C7L651NB)
**~~View all trending →~~**
## **What buyers say about ice lolly moulds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**24%
*“Easy to fill”*
**Quality-Overall**18%
*“Good item, as advertised”*
**Size-Overall**12%
*“Good size”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Value For Money**7%
*“Good price”*
**Advertised Vs Actual Product**4%
*“As described”*
**Leak-Proof**4%
*“Dont leak”*
**Color**4%
*“Cute colours too”*
**Grip**2%
*“Easy to grip for little hands”*
**Strength**2%
*“Nice and sturdy”*
### **What buyers complain about **
**Size-Overall**18%
*“Quite large”*
**Leak-Proof**11%
*“leak”*
**Adhesion/Stickiness**7%
*“even become sticky”*
**Ease Of Use**7%
*“Not easy to remove”*
**Strength**6%
*“Very brittle plastic”*
**Quality-Overall**6%
*“Do not understand the stars rating”*
**Material Quality**4%
*“The material is much softer”*
**Handle Quality**4%
*“handle breaks easily”*
**Smell**4%
*“Chemical smell and taste”*
**Value For Money**4%
*“So annoying considering theyre not exactly cheap”*
### **Top return reasons **
**Size-Overall**48%
**Leak-Proof**6%
**Smell**5%
**Adhesion/Stickiness**5%
**Functionality-Overall**5%
**Quality-Overall**5%
**Material Quality**4%
**Value For Money**3%
**Strength**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is ice lolly moulds profitable to sell on Amazon United Kingdom?**
- The niche generates £487K/yr across 39 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +429.0%. Flapen's verdict: Worth a look (72/100).
- **How competitive is the ice lolly moulds niche?**
- 27 brands and 44 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in ice lolly moulds?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for ice lolly moulds peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the ice lolly moulds niche?**
- Listings span £4.23–£13.61; the average listing price is £8.27 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.
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