---
title: "Ice Cube Tray — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ice-cube-tray"
last_updated: "2026-07-31T06:31:45.998Z"
locale: en
meta:
description: "Niche score 70/100 · £1.2M/yr market · 2.4M searches/yr · £6.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 70/100 · £1.2M/yr market · 2.4M searches/yr · £6.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Ice Cube Tray — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **ice cube tray**
**Launch it**
A $1.2M/yr market growing +206.0% this quarter with returns at 0.4% — clears our launch bar.
Market size 80Growth 98Conversion 76Competition 62Returns 98Price range 0Avg price 19Brand share 71Review moat 51Quality gap 62
**Growth**
**Incredible****+206.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 2.4M searches
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,464.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.70**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.56–£12.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, ice cube tray is a £1.2M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice cube tray market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.3M–£1.7M**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**32%**
- KEPLIN19% - RAM ONLINE13% - Sinnsally11% - TFQXA1Z10% - Jrisbo10% - LIVIVO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +206.0% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/ice-cube-tray/trend)
## **Top ice cube tray search terms**
- **ice cube tray**1.3M/yr+230.6%6.8% conv. - **ice cube tray with lid**182K/yr+153.1%6.2% conv. - **ice tray**155K/yr+195.5%6.4% conv. - **silicone ice cube tray**162K/yr+222.3%6.2% conv. - **ice cube trays**83K/yr+290.2%7.4% conv. - **ice cube**98K/yr+176.3%2.4% conv. - **ice trays for freezer**57K/yr+273.7%9.8% conv. - **ice cube trays silicone**54K/yr+213.2%7.6% conv. - **silicone ice cube tray with lid**46K/yr+88.8%6.3% conv. - **ice cube moulds**77K/yr+43.1%2.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/ice-cube-tray/search-terms)
## **Top ice cube tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£47K8%£93K12%£140K16%£186K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ram 4 X Pack Silicone Ice Cube Tray Set of 4 Ice Moulds Freezer Stackable Non Spill Ice Cube Tray Dishwasher Safe BPA Free**RAM ONLINE**£5.59**4.7★974 rev](https://www.amazon.co.uk/dp/B0C5Y19TKL) [2**Sinnsally Silicone Ice Cube Trays 15 Square Ice Cube Tray with Lid 3 Pack Ice Cube Moulds Set Ice Molds Silicone Ice Cube Maker Large Ice Trays for Whiskey Freezer Containers Easy Release & BPA Free**Sinnsally**£9.28**4.5★1,194 rev](https://www.amazon.co.uk/dp/B0C1S1ZMJ6) [3**Ice Cube Trays 2 packs Ice Cube Moulds with No-Spill Removable Lid Easy-Release Silicone and Flexible Ice Trays for Freezer Whiskey Cocktail and Drink (2pack Blue&Green)**TFQXA1Z**£4.20**4.3★3,065 rev](https://www.amazon.co.uk/dp/B09GKT841Y) [4**KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Ice Cube Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (Green)**KEPLIN**£3.97**4.0★3,088 rev](https://www.amazon.co.uk/dp/B0BSNW8K2Q) [5**KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Ice Cube Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (2pk Blue)**KEPLIN**£3.88**4.0★3,088 rev](https://www.amazon.co.uk/dp/B0BSNTPQ1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zonopy Ice Cube Trays for Freezer 2 Pack Silicone Ice Cube Mold with Lid-37 Grid Easy-Release Reusable 74 PCS Small Ice Cubes for Ice Bucket Iced Coffee Cocktail Whisky Soup Food**Zonopy**£6.60**155 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGRNLBL) [**KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (Yellow)**KEPLIN**£4.14**3,088 rev6mo ago](https://www.amazon.co.uk/dp/B0GD7J77N6) [**3 Pack Silicone Ice Cube Trays 15 Square Ice Tray with Lid Easy Release Ice Cube Moulds for Cocktail Whiskey Baby Food Chocolate Reusable and BPA Free**Bafiwu**£8.69**122 rev7mo ago](https://www.amazon.co.uk/dp/B0G64HLMGW) [**Ice Cube Trays 4 Packs Ice Cube Moulds with No-Spill Removable Lid Easy-Release Silicone and Flexible Ice Trays for Freezer Whiskey Cocktail and Drink**TFQXA1Z**£5.03**113 rev1y ago](https://www.amazon.co.uk/dp/B0FG26WK8X) [**Ankway Upgraded Large Ice Cube Moulds - 2 Pack Silicone Ice Cube Tray with Lid LFGB Certified BPA Free 5cm 12 Cubes Ice Trays for Whiskey Cocktail Drinks Easy-Release Stackable & Dishwasher Safe**Ankway**£7.47**828 rev1y ago](https://www.amazon.co.uk/dp/B0DRG4B4MJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zonopy Ice Cube Trays for Freezer 2 Pack Silicone Ice Cube Mold with Lid-37 Grid Easy-Release Reusable 74 PCS Small Ice Cubes for Ice Bucket Iced Coffee Cocktail Whisky Soup Food**Zonopy**£6.60**4.0★**▲ 101%**](https://www.amazon.co.uk/dp/B0GRGRNLBL) [**KEPLIN 2pk Silicone Ice Cube Trays with Non-Spill Lids Easy to Remove Tray LFGB Certified BPA Free Flexible Silicone Ice Cube Moulds Parties Drinks Cocktails & Frozen Liquids (Yellow)**KEPLIN**£4.14**4.0★**▲ 80%**](https://www.amazon.co.uk/dp/B0GD7J77N6) [**G4GADGET Assorted Ice Cube Tray 1 Pack Random Colour - 21 Slot with Soft Silicone Base for Easy Removal**G4GADGET**£3.35**3.8★**▲ 70%**](https://www.amazon.co.uk/dp/B0D3RBBB5Q) [**LIVIVO Ice Cube Tray with Lid and Storage - Easy Press Release BPA Free 48 Ice Cube Moulds and 2 Trays with Dispenser Ice Bucket & Scoop - Reusable Ice Tray for Freezer (Blue)**LIVIVO**£9.30**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B0D6RLZ7TF) [**apollo THE HOUSEWARES BRAND Soft Plastic Ice Cube Tray BPA Free TPR Reusable 14 Moulds Flexible for Parties Drinks Cocktails Frozen Liquids and Baby Food Easy Release Rectangle Ice-Maker Tray**apollo THE HOUSEWARES BRAND**£2.88**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B07RW5NJ96)
**~~View all trending →~~**
## **What buyers say about ice cube tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“Easy to fill which is ideal”*
**Quality-Overall**18%
*“Amazing quality”*
**Value For Money**10%
*“Good value”*
**Size-Overall**10%
*“Good size”*
**Leak-Proof**8%
*“no spillage”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Durability**3%
*“do not break”*
**Design-Overall**3%
*“Really clever design”*
**Efficiency**2%
*“Works incredibly well”*
**Strength**1%
*“Sturdy easy to clean”*
### **What buyers complain about **
**Durability**27%
*“Break easily”*
**Quality-Overall**14%
*“Poor cheap low quality”*
**Leak-Proof**11%
*“It leaks badly”*
**Strength**7%
*“Brittle”*
**Size-Overall**7%
*“they don't fit properly”*
**Ease Of Use**5%
*“Difficult to use”*
**Value For Money**4%
*“There are cheaper ones on the market”*
**Advertised Vs Actual Product**3%
*“The description is totally misleading”*
**Material Quality**3%
*“Very weak material”*
**Water Resistance**2%
*“These dont hold water”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**9%
**Durability**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Leak-Proof**5%
**Strength**3%
**Functionality-Overall**3%
**Smell**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is ice cube tray profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +206.0%. Flapen's verdict: Launch it (70/100).
- **How competitive is the ice cube tray niche?**
- 23 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in ice cube tray?**
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.4%.
- **When does demand for ice cube tray peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the ice cube tray niche?**
- Listings span £2.56–£12.49; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)