---
title: "Products — ice bucket table - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ice-bucket-table/products"
last_updated: "2026-08-01T05:59:57.706Z"
locale: en
meta:
  description: "Niche score 58/100 · £18K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £18K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — ice bucket table - Flapen"
---

# **ice bucket table**

**Worth a look**

Shows demand growing +249.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 99Conversion 10Competition 80Returns 95Price range 87Avg price 93Brand share 34Review moat 71Quality gap 38

**Growth**

**Incredible****+249.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£51.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.76–£102.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****655.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£18K**

£18K/yr · 43K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")