---
title: "Hot Pot — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hot-pot"
last_updated: "2026-08-01T04:05:20.872Z"
locale: en
meta:
description: "Niche score 51/100 · £97K/yr market · 287K searches/yr · £36.20 avg price. Soft demand (-45.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £97K/yr market · 287K searches/yr · £36.20 avg price. Soft demand (-45.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hot Pot — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **hot pot**
**Worth a look**
Shows low returns (0.7%), but soft demand (-45.7% this quarter) keeps it on the watch list.
Market size 24Growth 2Conversion 12Competition 59Returns 97Price range 78Avg price 95Brand share 58Review moat 65Quality gap 95
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£36.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.15–£110.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****898.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£97K**
£97K/yr · 287K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, hot pot is a £97K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hot pot market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£109K–£145K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **79%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**25%**
- Food Party39% - DEZIN13% - Morrisons8% - Areyourshop5% - Audecook5% - TomYang5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/hot-pot/trend)
## **Top hot pot search terms**
- **hot pot**90K/yr-38.2%1.5% conv. - **hotpot**52K/yr-41.8%2.2% conv. - **hot pot cooker**39K/yr-45.1%0.3% conv. - **hotpot pot electric**40K/yr-47.7%0.5% conv. - **hotpot pot**22K/yr-46.4%0.4% conv. - **hot pot electric**20K/yr-70.7%0.3% conv. - **chinese hotpot**5K/yr-44.4%0.9% conv. - **korean hotpot**5K/yr-37.3%0.3% conv. - **hotpot pot electric with grill**5K/yr-69.5%0.8% conv. - **hotpot cooker**5K/yr-77.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/hot-pot/search-terms)
## **Top hot pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Food Party Hot Pot Hotpot Pot Electric with Divider Chinese Hot Pot Cooker 6-Quart Non-Stick Shabu Shabu Pot**Food Party**£42.34**4.3★1,066 rev](https://www.amazon.co.uk/dp/B0C98982H9) [2**Food Party Hot Pot Electric with BBQ Grill Hotpot Chinese Pot Cooker 220V 2200W Korean Barbecue Thai ShabuShabu 2 in 1 Set**Food Party**£76.91**4.4★2,821 rev](https://www.amazon.co.uk/dp/B07VBSX6XN) [3**Food Party Hot Pot Electric 4L Hotpot Pot with Devider Detachable 220V 1350W Hot Pot Cooker Fondue for 6 People**Food Party**£50.65**4.3★1,066 rev](https://www.amazon.co.uk/dp/B0FB3GT87Z) [4**Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control**DEZIN**£64.78**4.5★302 rev](https://www.amazon.co.uk/dp/B0CN8RKSNZ) [5**2 in 1 Hot Pot & BBQ Grill 220V Dual Side Non-Stick Teppanyaki Pan with Adjustable Temperature Divider Hot Pot & Grill Combo for Family Party Cooking Cast Aluminium Alloy 5-Speed Heat Control**Areyourshop**£46.48**3.5★13 rev](https://www.amazon.co.uk/dp/B0FMKCD1RW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark Green)**Mihoho**£20.02**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXR8F79L) [**BEOSIOR Hot Pot Grill 2-in-1 Electric Grill with Hot Pot BBQ Grill Chafing Dish Indoor Nonstick and Smokeless 4L Control Electric BBQ Pot Cooker for 3-4 People 2200W for Party**BEOSIOR**£50.75**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5FTMT5) [**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)**ZEJEXXB**£13.59**33 rev8mo ago](https://www.amazon.co.uk/dp/B0G1TGKJ3D) [**2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark green)**Mihoho**£20.86**13 rev8mo ago](https://www.amazon.co.uk/dp/B0H52WY4HB) [**2 in 1 Hot Pot & BBQ Grill 220V Dual Side Non-Stick Teppanyaki Pan with Adjustable Temperature Divider Hot Pot & Grill Combo for Family Party Cooking Cast Aluminium Alloy 5-Speed Heat Control**Areyourshop**£46.48**13 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKCD1RW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark green)**Mihoho**£20.86**3.6★**▲ 517%**](https://www.amazon.co.uk/dp/B0H52WY4HB) [**2-in-1 Electric Hot Pot and Grill Combo 1000W Dual Temper Control Fast Heating - Indoor Cooking Appliance for BBQ Steaks Noodles & More - Suitable for Up to 3 People (Dark Green)**Mihoho**£20.02**1.0★**▲ 507%**](https://www.amazon.co.uk/dp/B0GXR8F79L) [**BEOSIOR Hot Pot Grill 2-in-1 Electric Grill with Hot Pot BBQ Grill Chafing Dish Indoor Nonstick and Smokeless 4L Control Electric BBQ Pot Cooker for 3-4 People 2200W for Party**BEOSIOR**£50.75**2.0★**▲ 491%**](https://www.amazon.co.uk/dp/B0GS5FTMT5) [**Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control**DEZIN**£64.78**4.5★**▲ 156%**](https://www.amazon.co.uk/dp/B0CN8RKSNZ) [**Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)**ZEJEXXB**£13.59**4.2★**▲ 140%**](https://www.amazon.co.uk/dp/B0G1TGKJ3D)
**~~View all trending →~~**
## **What buyers say about hot pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Neat quality pan”*
**Value For Money**11%
*“Amazing value”*
**Ease Of Use**9%
*“Easy to use”*
**Heating**9%
*“Very good product easy to use practical heating very quick easy to clean cooks salmon lovely good steamer for all veg pasta rice boiled potatoes great all rounda”*
**Ease Of Cleaning**7%
*“Cleanup is straightforward since the pot”*
**Taste-Overall**7%
*“Chicken Hotpot was absolutely delicious”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Size-Overall**4%
*“it is a great size for me”*
**Temperature Retention**4%
*“Does a exactly as a warmer should do”*
**Cooking Experience**3%
*“For steaming it is great”*
### **What buyers complain about **
**Size-Overall**22%
*“It does not fit the size of the pot where a”*
**Quality-Overall**13%
*“Very cheap quality”*
**Value For Money**9%
*“If a little pricey”*
**Functionality-Overall**7%
*“I'm disappointed because it is not working”*
**Ease Of Cleaning**6%
*“however, this causes a huge issue with cleaning”*
**Durability**4%
*“Started peeling after first use”*
**Heating**4%
*“Handy thing, only one draw back is the temperature control, only two settings and not much to chooses between them, this needs a lower setting, not just medium and hot, you cannot leave this pot unwatched”*
**Mechanism Issues**4%
*“It does not have a fuse and is dangerous”*
**Cooking Experience**1%
*“Its cook quickly I burn the veggies on my first attempt because I didnt expect it to cook things so quickly”*
**Non-Stick Coating**1%
*“the non-stick coating just peeled away when wiped with a plastic sponge”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**9%
**Heating**8%
**Functionality-Overall**7%
**Defective Material/Parts**3%
**Material Quality**3%
**Product Condition**3%
**Thickness**3%
**Color**2%
**Value For Money**2%
## **Common questions**
- **Is hot pot profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hot pot niche?**
- 16 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in hot pot?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for hot pot peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hot pot niche?**
- Listings span £2.15–£110.75; the average listing price is £36.20 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.
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