---
title: "Trend — hori hori gardening knife - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hori-hori-gardening-knife/trend"
last_updated: "2026-08-01T08:08:12.184Z"
locale: en
meta:
  description: "Niche score 41/100 · £62K/yr market · 132K searches/yr · £16.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £62K/yr market · 132K searches/yr · £16.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — hori hori gardening knife - Flapen"
---

# **hori hori gardening knife**

**Skip it**

A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 61Conversion 36Competition 12Returns 97Price range 51Avg price 78Brand share 18Review moat 89Quality gap 21

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****211.36**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£16.19**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+37.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£7.18–£23.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£62K**

£62K/yr · 132K searches

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf