---
title: "Hob — £1.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hob"
last_updated: "2026-08-01T04:04:56.598Z"
locale: en
meta:
description: "Niche score 57/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hob — £1.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **hob**
**Worth a look**
Shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 92Growth 14Conversion 22Competition 76Returns 44Price range 18Avg price 81Brand share 80Review moat 62Quality gap 67
**Market size**
**Great****£1.8M**
£1.8M/yr · 1.2M searches
**Avg price**
**Great****£82.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,003.96**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£15.80–£477.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, hob is a £1.8M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hob market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**39%**
Top 20: 72%
**Open market**
**38%**
- AMZCHEF18% - Daewoo15% - Tefal8% - Cookology8% - Russell Hobbs7% - KICHPOWER6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
40K30KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/hob/trend)
## **Top hob search terms**
- **induction hob**447K/yr-23.6%1.6% conv. - **hob**228K/yr-6.9%0.5% conv. - **electric hob**178K/yr-24.8%2.2% conv. - **ceramic hob**64K/yr-22.4%1.7% conv. - **cooktops**50K/yr-33.8%0.1% conv. - **induction cooker**51K/yr-26.6%0.6% conv. - **electric hobs 4 burners**24K/yr-3.9%1.5% conv. - **plug in hob**24K/yr-21.4%2.1% conv. - **hobs**19K/yr+2.7%0.9% conv. - **induction**24K/yr-46.1%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/hob/search-terms)
## **Top hob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£72K8%£144K12%£216K16%£289K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock**AMZCHEF**£33.23**4.4★6,485 rev](https://www.amazon.co.uk/dp/B09L4TM4QB) [2**Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer**Daewoo**£29.24**4.3★1,425 rev](https://www.amazon.co.uk/dp/B0DTV5QH6R) [3**Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840**Tefal**£47.78**4.4★3,369 rev](https://www.amazon.co.uk/dp/B00ER445UQ) [4**Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls**Cookology**£64.72**4.3★100 rev](https://www.amazon.co.uk/dp/B0FT42KNLT) [5**Daewoo Double Hot Plate Electric Hob 2500W Tabletop Hob with 2 Ring Heating Plates Portable & Compact Ideal for Student Living Camping Caravans & Emergency Cooking**Daewoo**£22.25**4.1★1,213 rev](https://www.amazon.co.uk/dp/B07QPBSZLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**60 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTF9BXQ) [**AURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass**AURAKICH**£66.91**39 rev7mo ago](https://www.amazon.co.uk/dp/B0G6K4VCC7) [**Cookology 60cm Electric Ceramic Hob - 4 Zone - 6000W - Touch Controls**Cookology**£64.72**100 rev10mo ago](https://www.amazon.co.uk/dp/B0FT42KNLT) [**Gudsunal Induction Hob 4 Cooking Zone 60 cm 7200W Continuous Low Power Heating Booster 9 Heat Levels Timer Auto Shut-Off Child Safety Lock Pan Sensor Hard Wired No Plug**Gudsunal**£112.88**193 rev1y ago](https://www.amazon.co.uk/dp/B0FB3R6YK6) [**KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug**KICHPOWER**£66.85**104 rev1y ago](https://www.amazon.co.uk/dp/B0F7JTG8TF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AURAKICH Ceramic Hob 59cm 4 Zone Built-in Abrasion-Resistant Glass**AURAKICH**£66.91**3.8★**▲ 283%**](https://www.amazon.co.uk/dp/B0G6K4VCC7) [**Zuvo 1500W Single Hot Plate Portable Electric Hob with Adjustable Thermostat | Cast Iron Heating Ring | Single Electric Hob for Camping Student Caravan & Home (Black)**Zuvo**£15.80**4.2★**▲ 150%**](https://www.amazon.co.uk/dp/B0BPYGRLH9) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B0GBTF9BXQ) [**Russell Hobbs Electric Ceramic Hob 59cm Wide with 4 Cooking Zones Electric 9 Power Levels Touch Control & Easy Clean Safety Cut Off Timer & LED Display Child Lock RH60EH413B**Russell Hobbs**£94.09**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0DVC7NPSD) [**KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug**KICHPOWER**£66.85**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0F7JTG8TF)
**~~View all trending →~~**
## **What buyers say about hob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Excellent Value”*
**Quality-Overall**15%
*“Excellent Product”*
**Ease Of Use**13%
*“Easy to use”*
**Heating**10%
*“Good heat distribution”*
**Ease Of Cleaning**5%
*“an easy to clean surface”*
**Size-Overall**4%
*“True to size, easy to fit and fantastic quality”*
**Advertised Vs Actual Product**3%
*“As described”*
**Cooking Experience**3%
*“When cooking, everything is done evenly and thoroughly”*
**Design-Overall**3%
*“It looks lovely”*
**Touch/Button Controls**2%
*“Touch controls are responsive”*
### **What buyers complain about **
**Heating**18%
*“Heat up”*
**Durability**11%
*“Broke after three uses”*
**Functionality-Overall**10%
*“Only half of it working”*
**Quality-Overall**7%
*“Poor performance”*
**Noise Level**4%
*“noisy”*
**Size-Overall**3%
*“doesn't fit me”*
**Ease Of Cleaning**3%
*“not easy to clean”*
**Ease Of Use**3%
*“Not so easy to use”*
**Touch/Button Controls**2%
*“No response to my touch”*
**Cooking Experience**2%
*“You cant actually cook with it”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**16%
**Heating**16%
**Compatibility-Overall**9%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Touch/Button Controls**2%
**Product Condition**2%
**Noise Level**2%
## **Common questions**
- **Is hob profitable to sell on Amazon United Kingdom?**
- The niche generates £1.8M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the hob niche?**
- 27 brands and 84 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in hob?**
- Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 3.5%.
- **When does demand for hob peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hob niche?**
- Listings span £15.80–£477.86; the average listing price is £82.50 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.
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