---
title: "Hisense Microwave — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hisense-microwave"
last_updated: "2026-08-01T04:05:43.627Z"
locale: en
meta:
description: "Niche score 33/100 · £44K/yr market · 50K searches/yr · £68.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £44K/yr market · 50K searches/yr · £68.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hisense Microwave — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **hisense microwave**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 33Conversion 16Competition 6Returns 68Price range 65Avg price 86Brand share 0Review moat 33Quality gap 78
**Avg price**
**Great****£68.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£41.67–£131.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,207.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£44K**
£44K/yr · 50K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, hisense microwave is a £44K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hisense microwave market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **£69K–£86K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Hisense88% - Toshiba8% - Russell Hobbs5%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +6.3% search growth over the last 90 days.
2K1KBlack Friday '25Holiday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/hisense-microwave/trend)
## **Top hisense microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£7K30%£13K45%£20K60%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hisense 700 Watts 20 Litre Inverter Microwave Oven H20MOBP1HIUK Black Automatic Defrost 5 power levels Easy Clean H24.1 x W43.4 x D32.9 cm Freestanding**Hisense**£41.67**4.1★727 rev](https://www.amazon.co.uk/dp/B0DTKST4V7) [2**Hisense 23L Microwave Oven 900W Freestanding Microwave Manual Control Defrost Function 5 Power Levels Turntable Black H23MOBP2HIUK**Hisense**£67.53**0.0★0 rev](https://www.amazon.co.uk/dp/B0H3VKKN2J) [3**Hisense H23MOBSD1H - Microwave - Capacity: 23 litres - Power: 800 W - Timer : 60 minutes - Automatic programming - Defrost - Touch control**Hisense**£58.05**4.1★119 rev](https://www.amazon.co.uk/dp/B0C69HLWWY) [4**Hisense HB20MOBX5UK Integrated Built-In 20 Litre 800W Microwave oven - Black**Hisense**£131.24**3.9★70 rev](https://www.amazon.co.uk/dp/B09R8HKLS5) [5**Russell Hobbs RHM2076B 20 Litre 800 W Black Digital Solo Microwave with 5 Power Levels Automatic Defrost 8 Auto Cook Menus Clock and Timer Easy Clean**Russell Hobbs**£58.71**4.6★21,058 rev](https://www.amazon.co.uk/dp/B00GYU8SFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hisense 23L Microwave Oven 900W Freestanding Microwave Manual Control Defrost Function 5 Power Levels Turntable Black H23MOBP2HIUK**Hisense**£67.53**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3VKKN2J) [**TOSHIBA Black Mirror Front Microwave 20 Liter 700W Manual Control Compact with 5 Power Levels Automatic Defrost Perfect for 9 Pizza Clock and Timer Easy Clean MW2-MM20PF(MB)**Toshiba**£48.02**237 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7R5D53) [**Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)**Toshiba**£75.61**244 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM77DML) [**Hisense 700 Watts 20 Litre Inverter Microwave Oven H20MOBP1HIUK Black Automatic Defrost 5 power levels Easy Clean H24.1 x W43.4 x D32.9 cm Freestanding**Hisense**£41.67**727 rev1y ago](https://www.amazon.co.uk/dp/B0DTKST4V7) [**Hisense H23MOBSD1H - Microwave - Capacity: 23 litres - Power: 800 W - Timer : 60 minutes - Automatic programming - Defrost - Touch control**Hisense**£58.05**119 rev3y ago](https://www.amazon.co.uk/dp/B0C69HLWWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hisense 23L Microwave Oven 900W Freestanding Microwave Manual Control Defrost Function 5 Power Levels Turntable Black H23MOBP2HIUK**Hisense**£67.53**0.0★**▲ 322%**](https://www.amazon.co.uk/dp/B0H3VKKN2J) [**Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)**Toshiba**£75.61**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0FVM77DML) [**TOSHIBA Black Mirror Front Microwave 20 Liter 700W Manual Control Compact with 5 Power Levels Automatic Defrost Perfect for 9 Pizza Clock and Timer Easy Clean MW2-MM20PF(MB)**Toshiba**£48.02**4.3★**▲ 93%**](https://www.amazon.co.uk/dp/B0GD7R5D53) [**Hisense HB20MOBX5UK Integrated Built-In 20 Litre 800W Microwave oven - Black**Hisense**£131.24**3.9★**▲ 74%**](https://www.amazon.co.uk/dp/B09R8HKLS5) [**Hisense 700 Watts 20 Litre Inverter Microwave Oven H20MOBP1HIUK Black Automatic Defrost 5 power levels Easy Clean H24.1 x W43.4 x D32.9 cm Freestanding**Hisense**£41.67**4.1★**▼ 18%**](https://www.amazon.co.uk/dp/B0DTKST4V7)
**~~View all trending →~~**
## **What buyers say about hisense microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Simple controls”*
**Value For Money**19%
*“Excellent value”*
**Quality-Overall**17%
*“Excellent Quality”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**6%
*“Nice compact size”*
**Design-Overall**4%
*“Design is nice”*
**Compactness**3%
*“Perfect and compact microwave”*
**Heating**3%
*“Warms up food quickly”*
**Ease Of Cleaning**3%
*“easy to clean”*
**Strength**3%
*“Very strong it cooks really quick”*
### **What buyers complain about **
**Size-Overall**13%
*“with the cover was not fitting correctly”*
**Durability**11%
*“Broken quickly”*
**Quality-Overall**9%
*“UnfortunatelyToshiba have a quality control problem”*
**Brightness/Shine/Glow**7%
*“Light not bright enough”*
**Noise Level**7%
*“Loud”*
**Heating**6%
*“then within 6 months stopped heating”*
**Defective Material/Parts**4%
*“This devise not working properly”*
**Functionality-Overall**4%
*“This devise not working properly”*
**Advertised Vs Actual Product**3%
*“Misleading size”*
**Instructions/User Manual/Troubleshooting**2%
*“too many pages of instructions”*
### **Top return reasons **
**Size-Overall**36%
**Heating**14%
**Functionality-Overall**12%
**Noise Level**8%
**Defective Material/Parts**7%
**Touch/Button Controls**3%
**Mechanism Issues**3%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is hisense microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the hisense microwave niche?**
- 3 brands and 16 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hisense microwave?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.3%.
- **What does it cost to enter the hisense microwave niche?**
- Listings span £41.67–£131.24; the average listing price is £68.69 (sweet spot $15–$100). The average incumbent carries 3,208 reviews — the moat a new listing must climb.
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