---
title: "Himi Gouache Paint Set — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/himi-gouache-paint-set"
last_updated: "2026-08-01T04:06:43.403Z"
locale: en
meta:
description: "Niche score 39/100 · £66K/yr market · 74K searches/yr · £24.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £66K/yr market · 74K searches/yr · £24.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Himi Gouache Paint Set — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **himi gouache paint set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 16Conversion 45Competition 37Returns 97Price range 76Avg price 95Brand share 0Review moat 57Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.19–£42.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,218.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£66K**
£66K/yr · 74K searches
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, himi gouache paint set is a £66K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **himi gouache paint set market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#502**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- ARTFLY39% - ABEIER29% - HIMI29% - INK LAB3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/himi-gouache-paint-set/trend)
## **Top himi gouache paint set search terms**
- **himi gouache**44K/yr-10.6%2.8% conv. - **himi**16K/yr-22.0%1.3% conv. - **himi gouache paint set**14K/yr-34.3%3.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/himi-gouache-paint-set/search-terms)
## **Top himi gouache paint set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting**ARTFLY**£16.12**4.6★1,234 rev](https://www.amazon.co.uk/dp/B0CM3L92YS) [2**ABEIER HIMI Gouache Paint Set Twin Cup 48 Colors x 12ml/0.4oz with 3 Brushes & a Palette Non-Toxic Jelly Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists**ABEIER**£21.56**4.7★418 rev](https://www.amazon.co.uk/dp/B0CJF7ZVSW) [3**HIMI Gouache Paint Set 24 Colours x 30ml with 3 Brushes & a Palette Unique Jelly Cup Design Non-Toxic Guache Paint for Canvas Watercolour Paper - Perfect for Beginners Students Artists(Green)**ABEIER**£20.24**4.7★6,651 rev](https://www.amazon.co.uk/dp/B08BZJ3NT3) [4**HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in a Carrying Case Non-Toxic Gouache Paint for Canvas and Paper Perfect for Artists Student Gouache Opaque Painting(Black)**ARTFLY**£38.21**4.6★1,234 rev](https://www.amazon.co.uk/dp/B0D4TBVVY6) [5**HIMI Gouache Spray 200ml Keeps Gouache Moist Reactivates Prevents Bacteria Artist Art Set Supplies Beginners Long Lasting Paint Colors Leak-Proof Safe Light Easy to Use Spray**HIMI**£6.19**4.8★8 rev](https://www.amazon.co.uk/dp/B0G3Q2K9VX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIMI Gouache Spray 200ml Keeps Gouache Moist Reactivates Prevents Bacteria Artist Art Set Supplies Beginners Long Lasting Paint Colors Leak-Proof Safe Light Easy to Use Spray**HIMI**£6.19**8 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q2K9VX) [**HIMI Twin Cup Gouache Set 12 Colours Yellow Case Metallic Edition Painting Art Set for Artists Paint Brush Paints Supplies Travel Artist Gift Mini Art Paint Essentials**HIMI**£11.76**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G141YNXQ) [**HIMI Jelly Cup Gouache Set 18 Paint Colours Purple Case Add Water to Reactivate Smooth Gift Artist Art Supplies Large Scale Art Work to Fine Details Ready to use Rich Gouache Colors**HIMI**£19.27**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G13T6CQ2) [**HIMI Gouache Paint Set 80 Pcs Professional Art Supplies Set with 72 Paints 3 Brushes Palette Drawing Knife Gouache Pad Foldable Buaket Go Pack Great Kit for Artist Beginner and Adults**HIMI**£41.21**9 rev1y ago](https://www.amazon.co.uk/dp/B0F7XQ7ML8) [**HIMI Gouache Spray 200ml (6.76-oz) Paint Bottle Wetting Spray Art Supplies Suitable for Professionals Art Hobbyist**HIMI**£15.63**14 rev1y ago](https://www.amazon.co.uk/dp/B0F2MH7L4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HIMI Gouache Spray 200ml Keeps Gouache Moist Reactivates Prevents Bacteria Artist Art Set Supplies Beginners Long Lasting Paint Colors Leak-Proof Safe Light Easy to Use Spray**HIMI**£6.19**4.8★**▲ 239%**](https://www.amazon.co.uk/dp/B0G3Q2K9VX) [**HIMI Jelly Cup Gouache Set 18 Paint Colours Purple Case Add Water to Reactivate Smooth Gift Artist Art Supplies Large Scale Art Work to Fine Details Ready to use Rich Gouache Colors**HIMI**£19.27**4.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0G13T6CQ2) [**HIMI Gouache paint set 112 colours 12 ml non-toxic paint set for canvas and paper art supplies for professionals students children (Ice Blue)**HIMI**£42.52**5.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0D2GZSPTR) [**HIMI Gouache Paint Set 24 Colours x 30ml with 3 Brushes & a Palette Unique Jelly Cup Design Non-Toxic Guache Paint for Canvas Watercolour Paper - Perfect for Beginners Students Artists(Pink)**ABEIER**£20.44**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B08BZKHLBK) [**HIMI Twin Cup Gouache Set 12 Colours Yellow Case Metallic Edition Painting Art Set for Artists Paint Brush Paints Supplies Travel Artist Gift Mini Art Paint Essentials**HIMI**£11.76**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0G141YNXQ)
**~~View all trending →~~**
## **What buyers say about himi gouache paint set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**32%
*“nice creamy paint”*
**Color**21%
*“Lots of colours”*
**Quality-Overall**11%
*“Lovely quality, rich paints and sturdy carry case”*
**Ease Of Use**7%
*“Easy to use”*
**Engraving/Paint/Sublimation**5%
*“just great paints”*
**Value For Money**4%
*“Good value”*
**Gifting Purpose**3%
*“Wonderful gift for artists”*
**Moist/Dry**3%
*“quality of the container is great it dries fast”*
**Advertised Vs Actual Product**3%
*“Mostly as expected”*
**Ease Of Cleaning**1%
*“Vibrant and easy to work with, easy to clean brushes after use with cold water”*
### **What buyers complain about **
**Paint Quality**47%
*“paints have become covered in mould in the space of just over a month”*
**Color**9%
*“Pity can't replace colours”*
**Material Quality**9%
*“Mould”*
**Value For Money**5%
*“Could be cheaper tho”*
**Weight Heavy**3%
*“Heavy to take out”*
**Size-Overall**2%
*“the lid is very tight”*
**Smell**2%
*“They do smell a bit”*
**Ease Of Cleaning**2%
*“The cups can be a bit messy to open”*
### **Top return reasons **
**Paint Quality**39%
**Weight Heavy**26%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Color**5%
**Value For Money**5%
**Size-Overall**3%
**Functionality-Overall**3%
**Leak-Proof**3%
**Compactness**2%
## **Common questions**
- **Is himi gouache paint set profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the himi gouache paint set niche?**
- 4 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in himi gouache paint set?**
- Top complaints mined from reviews: Paint Quality, Color, Material Quality. The return rate is 0.6%.
- **When does demand for himi gouache paint set peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the himi gouache paint set niche?**
- Listings span £6.19–£42.52; the average listing price is £24.52 (sweet spot $15–$100). The average incumbent carries 1,219 reviews — the moat a new listing must climb.
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