---
title: "Search terms — hen do games - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hen-do-games/search-terms"
last_updated: "2026-08-01T05:04:45.740Z"
locale: en
meta:
  description: "Niche score 57/100 · £105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hen do games - Flapen"
---

# **hen do games**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 46Conversion 45Competition 79Returns 95Price range 31Avg price 22Brand share 93Review moat 86Quality gap 42

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****284.46**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Growth**

**Okay****+16.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.55–£20.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£105K**

£105K/yr · 367K searches

**Avg price**

**Bad****£7.94**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")