---
title: "Harry Potter Mug — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/harry-potter-mug"
last_updated: "2026-08-01T05:58:53.074Z"
locale: en
meta:
description: "Niche score 50/100 · £41K/yr market · 96K searches/yr · £12.90 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £41K/yr market · 96K searches/yr · £12.90 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Harry Potter Mug — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter mug**
**Worth a look**
Shows low returns (0.9%), but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 15Conversion 42Competition 83Returns 96Price range 70Avg price 58Brand share 61Review moat 74Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****546.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.68–£44.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£41K**
£41K/yr · 96K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter mug is a £41K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter mug market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£32K–£39K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#2,642**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**24%**
- Pyramid International24% - Paladone15% - WOW! STUFF13% - Grupo Erik8% - Harry Potter8% - Blue Tree7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/harry-potter-mug/trend)
## **Top harry potter mug search terms**
- **harry potter mug**55K/yr-21.8%1.7% conv. - **harry potter cup**16K/yr-12.7%1.9% conv. - **harry potter mugs**9K/yr-1.7%1.4% conv. - **harry potter mugs for adults**8K/yr-40.2%3.1% conv. - **harry potter cups**5K/yr-32.1%2.1% conv. - **harry potter mugs and cups**4K/yr-7.4%0.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/harry-potter-mug/search-terms)
## **Top harry potter mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WOW! STUFF Harry Potter Sorting Hat Mug - Gryffindor | Heat Age 14+ Reveals The Hidden Hogwarts House | Thermal Pattern Change Black**WOW! STUFF**£10.58**4.5★1,143 rev](https://www.amazon.co.uk/dp/B087MW4XZT) [2**Pyramid International Harry Potter Marauders Map Gift Set with Ceramic Mug Keyring and Coaster in Gift Box - Official Merchandise**Pyramid International**£10.54**4.6★1,040 rev](https://www.amazon.co.uk/dp/B07BYMXPDD) [3**Blue Sky Studios Harry Potter Self-Stirring Cauldron Mug Magic Press-to-Stir Mug with Lid Official Hogwarts Merchandise Fun Gift for Fans**Blue Sky Studios**£14.23**4.0★94 rev](https://www.amazon.co.uk/dp/B0FHWPBPZW) [4**Pyramid International Harry Potter 3D Hogwarts Crest Ceramic Cauldron Mug in Presentation Box - Official Merchandise**Pyramid International**£12.39**4.7★4,745 rev](https://www.amazon.co.uk/dp/B0716YVP6J) [5**Grupo Erik Ceramic Mug - Harry Potter Merchandise | 15 oz - 444 ml Coffee Mug Tea Cool Mugs and Cups | Hogwarts Gifts Harry Potter Gifts Under 15 Pounds**Grupo Erik**£11.62**4.5★313 rev](https://www.amazon.co.uk/dp/B0DKP4ZT58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paladone Harry Potter Happee Birthdae CakeShaped Mug with Lid 400ml Ceramic Collectible Officially Licensed**Paladone**£10.89**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GR29SFBW) [**Huipalon Stainless Steel Tumbler 12oz Wizard Themed Travel Tumbler Coffee Cup with Straw Brush Cup Lid - Magic Themed Gifts for Adults Kids Witch Gifts**Huipalon**£11.99**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GCM39T4R) [**Harry Potter Mug & Hot Chocolate Gift Set - Ceramic Travel Mug with Colour Changing Hot Chocolate Drink. Harry Potter Gifts for Stocking Fillers Christmas Gift for Kids (Black)**Blue Tree**£15.47**23 rev9mo ago](https://www.amazon.co.uk/dp/B0FWN4ZRYY) [**Blue Tree Harry Potter Mug & Hot Chocolate Gift Set - Ceramic Mugs with Colour Changing Hot Chocolate Drink. Harry Potter Gifts for Stocking Fillers Christmas Gifts for Kids (Hedwig)**Blue Tree**£13.50**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDF62T6) [**Blue Sky Studios Harry Potter Self-Stirring Cauldron Mug Magic Press-to-Stir Mug with Lid Official Hogwarts Merchandise Fun Gift for Fans**Blue Sky Studios**£14.23**94 rev1y ago](https://www.amazon.co.uk/dp/B0FHWPBPZW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paladone Harry Potter Happee Birthdae CakeShaped Mug with Lid 400ml Ceramic Collectible Officially Licensed**Paladone**£10.89**5.0★**▲ 600%**](https://www.amazon.co.uk/dp/B0GR29SFBW) [**Huipalon Stainless Steel Tumbler 12oz Wizard Themed Travel Tumbler Coffee Cup with Straw Brush Cup Lid - Magic Themed Gifts for Adults Kids Witch Gifts**Huipalon**£11.99**5.0★**▲ 587%**](https://www.amazon.co.uk/dp/B0GCM39T4R) [**Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift**Harry Potter**£31.59**4.8★**▲ 429%**](https://www.amazon.co.uk/dp/B0DFM1V6MT) [**GWCC Official Harry Potter Gryffindor Mug with Gold Foil and Embossed 3D Logo in a Box**GWCC**£12.54**3.6★**▲ 135%**](https://www.amazon.co.uk/dp/B0BP8DW5P7) [**WOW! STUFF Harry Potter Sorting Hat Mug - Slytherin | Heat Reveals The Hidden Hogwarts House | Thermal Pattern Change Black**WOW! STUFF**£10.57**4.5★**▲ 130%**](https://www.amazon.co.uk/dp/B087ND7S64)
**~~View all trending →~~**
## **What buyers say about harry potter mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“it is a good quality set”*
**Gifting Purpose**24%
*“Christmas present”*
**Size-Overall**13%
*“it fits great”*
**Value For Money**11%
*“definitely worth the price”*
**Strength**4%
*“Nice and sturdy just the right size”*
**Durability**3%
*“like it is durable for many uses”*
**Advertised Vs Actual Product**3%
*“As described”*
**Fun/Entertainment Experience**3%
*“Guess your house, great fun”*
**Design-Overall**3%
*“the design looks very cute with nice colours”*
**Color**2%
*“colour is beautiful”*
### **What buyers complain about **
**Quality-Overall**22%
*“Not very good quality - the printed designs on the mugs are poor with lines and the gold colouring being broken and peeling off”*
**Size-Overall**10%
*“Its huge,”*
**Advertised Vs Actual Product**10%
*“First 3 images are deceptive”*
**Durability**10%
*“Broken”*
**Adhesion/Stickiness**7%
*“the self adhesive isnt fit for purpose”*
**Ease Of Use**7%
*“Wouldnt recommend if expecting to use”*
**Paint Quality**7%
*“Poor quality, the paint was not good,”*
**Leak-Proof**7%
*“Bargain for £9 not leak proof”*
**Water Resistance**3%
*“all box was wet”*
**Shape/Style**3%
*“too big lost style due to size”*
### **Top return reasons **
**Size-Overall**31%
**Defective Material/Parts**13%
**Mechanism Issues**6%
**Gifting Purpose**5%
**Add-Ons/Attachments**5%
**Design-Overall**5%
**Functionality-Overall**5%
**Durability**4%
**Compatibility-Overall**2%
**Leak-Proof**2%
## **Common questions**
- **Is harry potter mug profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the harry potter mug niche?**
- 15 brands and 86 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in harry potter mug?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for harry potter mug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the harry potter mug niche?**
- Listings span £2.68–£44.42; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
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