---
title: "Hare Ornaments — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hare-ornaments"
last_updated: "2026-08-01T04:05:17.551Z"
locale: en
meta:
description: "Niche score 53/100 · £40K/yr market · 89K searches/yr · £16.18 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £40K/yr market · 89K searches/yr · £16.18 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hare Ornaments — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **hare ornaments**
**Worth a look**
Shows low returns (0.7%), but soft demand (-39.5% this quarter) keeps it on the watch list.
Market size 10Growth 5Conversion 35Competition 85Returns 96Price range 77Avg price 78Brand share 86Review moat 90Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****190.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£3.91–£52.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£40K**
£40K/yr · 89K searches
**Growth**
**Bad****-39.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hare ornaments is a £40K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hare ornaments market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,525**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **40%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**49%**
Top 20: 89%
**Top-5 click share**
**30%**
Top 20: 70%
**Open market**
**47%**
- The Leonardo Collection23% - My Square Mile10% - Animal Crackers6% - Lisa Parker5% - THORNE ANTIQUES AND COLLECTABLES4% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -39.5% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/hare-ornaments/trend)
## **Top hare ornaments search terms**
- **hare**28K/yr-25.0%0.4% conv. - **hare ornaments**21K/yr-46.7%0.7% conv. - **hare gifts**28K/yr-52.8%1.7% conv. - **moon gazing hare**7K/yr-28.4%1.0% conv. - **hare ornaments for the home**6K/yr-38.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/hare-ornaments/search-terms)
## **Top hare ornaments products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Leonardo Collection Reflections Bronzed Gazing Hare**The Leonardo Collection**£9.46**4.7★672 rev](https://www.amazon.co.uk/dp/B01FDC89DO) [2**The Leonardo Collection Gazing Hare from the Driftwood Range**The Leonardo Collection**£11.77**4.8★12 rev](https://www.amazon.co.uk/dp/B094122Y44) [3**Stunning Copper-Finished Circular Terracotta Plaque - 20cm x 20.5cm (1 Pc) - Moon Gazing Hare Design - Perfect for Indoor & Outdoor Display Brown**Lisa Parker**£5.78**4.7★704 rev](https://www.amazon.co.uk/dp/B00LXIUVX4) [4**THORNE ANTIQUES AND COLLECTABLES Mr & Mrs Hare Ornament - Pair of Hares Statue in Choice of Colours (Silver)**THORNE ANTIQUES AND COLLECTABLES**£16.50**4.8★815 rev](https://www.amazon.co.uk/dp/B07R6TYBFN) [5**My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Alert Hare)**My Square Mile**£24.81**4.7★16 rev](https://www.amazon.co.uk/dp/B0G16T68FS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STONE GARDEN MOON GAZING HARE ORNAMENT**Generic**£23.73**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GNZN9871) [**My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Alert Hare)**My Square Mile**£24.81**16 rev8mo ago](https://www.amazon.co.uk/dp/B0G16T68FS) [**My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Moongazing Hare)**My Square Mile**£24.88**16 rev8mo ago](https://www.amazon.co.uk/dp/B0G16TZPY9) [**Museums & Galleries Set of 4 Cork Backed Coasters - Wild Press Wildflower Hare Design by Helen Ahpornsiri - Statement Coasters for the Home**Museums & Galleries**£6.40**7 rev1y ago](https://www.amazon.co.uk/dp/B0DTTZ9LLK) [**Hare Stained Glass Effect Suncatcher - Garden Gift - Animal Lovers - Hare Lovers (19cm)**Image Industry**£18.67**14 rev1y ago](https://www.amazon.co.uk/dp/B0DBZTSJB3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STONE GARDEN MOON GAZING HARE ORNAMENT**Generic**£23.73**4.6★**▲ 414%**](https://www.amazon.co.uk/dp/B0GNZN9871) [**My Square Mile Garden Ornaments Bronze Effect Resin Hares Set Indoor Outdoor Moongazing and Alert Rabbit Sculptures W17 x H36 x D16 cm (Alert Hare)**My Square Mile**£24.81**4.7★**▲ 279%**](https://www.amazon.co.uk/dp/B0G16T68FS) [**THORNE ANTIQUES AND COLLECTABLES Mr & Mrs Hare Ornament - Pair of Hares Statue in Choice of Colours (Silver)**THORNE ANTIQUES AND COLLECTABLES**£16.50**4.8★**▲ 126%**](https://www.amazon.co.uk/dp/B07R6TYBFN) [**East of India Tealight Holder White Porcelain Votive Candle Holder Hare Country Farmhouse Design Decoration Home Decor**East of India**£11.77**5.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0D8T4DBXP) [**The Leonardo Collection Gazing Hare from the Driftwood Range**The Leonardo Collection**£11.77**4.8★**▲ 82%**](https://www.amazon.co.uk/dp/B094122Y44)
**~~View all trending →~~**
## **What buyers say about hare ornaments**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good Quality”*
**Value For Money**17%
*“Good value for money”*
**Size-Overall**9%
*“Just the right size”*
**Gifting Purpose**8%
*“Attractive gift”*
**Advertised Vs Actual Product**4%
*“As described”*
**Design-Overall**4%
*“Lovely design and quality”*
**Baking**4%
*“Delicious biscuits”*
**Strength**3%
*“Sturdy and durable”*
**Durability**3%
*“Sturdy and durable”*
**Weight Light**2%
*“It's lightweight”*
### **What buyers complain about **
**Size-Overall**30%
*“small bronze hare figurine”*
**Value For Money**11%
*“Too expensive”*
**Fun/Entertainment Experience**9%
*“not a toy”*
**Shape/Style**9%
*“Seem disproportionate to the head”*
**Quality-Overall**9%
*“Very poor quality definitely not worth the money”*
**Weight Light**8%
*“was lighter than I expected”*
### **Top return reasons **
**Defective Material/Parts**25%
**Size-Overall**24%
**Gifting Purpose**9%
**Quality-Overall**8%
**Color**8%
**Weight Heavy**4%
**Durability**4%
**Advertised Vs Actual Product**3%
**Add-Ons/Attachments**2%
**Material Quality**2%
## **Common questions**
- **Is hare ornaments profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the hare ornaments niche?**
- 32 brands and 88 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in hare ornaments?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.7%.
- **When does demand for hare ornaments peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the hare ornaments niche?**
- Listings span £3.91–£52.24; the average listing price is £16.18 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
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