---
title: "Hammock — £383K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/hammock"
last_updated: "2026-08-01T04:05:03.318Z"
locale: en
meta:
description: "Niche score 64/100 · £383K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £383K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hammock — £383K/yr Amazon UK Niche (2026) - Flapen"
---
# **hammock**
**Worth a look**
Shows demand growing +189.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 97Conversion 29Competition 59Returns 96Price range 62Avg price 95Brand share 60Review moat 27Quality gap 48
**Growth**
**Incredible****+189.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.78**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£10.67–£148.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£383K**
£383K/yr · 527K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,848.34**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, hammock is a £383K/yr Amazon United Kingdom market (527K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hammock market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£254K–£318K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**27%**
- VonHaus23% - MOSFiATA21% - Amazon Basics13% - ANYOO7% - AnorTrek5% - COVACURE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +189.6% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/hammock/trend)
## **Top hammock search terms**
- **hammock**389K/yr+197.7%1.5% conv. - **garden hammock**34K/yr+195.9%0.7% conv. - **hammocks**34K/yr+123.5%1.0% conv. - **double hammock**14K/yr+204.6%0.8% conv. - **garden hammocks**7K/yr+110.1%1.2% conv. - **outdoor hammock**7K/yr+172.5%1.1% conv. - **tree hammock**6K/yr+210.8%1.4% conv. - **portable hammock**7K/yr+149.4%0.5% conv. - **2 person hammock**5K/yr+337.3%0.7% conv. - **hammocks stands & accessories**6K/yr+133.4%0.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/hammock/search-terms)
## **Top hammock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£15K8%£31K12%£46K16%£61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOSFiATA 275x155cm Hammock with Spreader Bars Camping Hammock Outdoor with Thickened Durable Canvas Fabric and Sturdy Metal Knot 550 lb Load Capacity for Backyard Garden**MOSFiATA**£22.60**4.5★2,673 rev](https://www.amazon.co.uk/dp/B08688PSLV) [2**Amazon Basics Fabric Hammock With Stand Multi Color 117 cm x 300 cm x 100 cm**Amazon Basics**£54.18**4.4★6,061 rev](https://www.amazon.co.uk/dp/B01LQV4ML4) [3**VonHaus Hammock with Stand - Freestanding 1 Person Striped Hammock Seat with Steel Frame - Polycotton Material & Adjustable Frame for Garden - Travel Bag for Beach Camping & Outdoors - Blue & White**VonHaus**£46.96**4.4★1,342 rev](https://www.amazon.co.uk/dp/B00KYQJ7E0) [4**VonHaus Garden Hammock - 1 Person Striped Hammock with Rope Attachments & Storage Bag - Polycotton Single Portable with Travel Bag for Beach Camping & Outdoors - Blue & White Stripe**VonHaus**£15.13**4.5★255 rev](https://www.amazon.co.uk/dp/B06XNNBQRJ) [5![Anortrek Outdoor Hammock 1-Person 280x140 cm [250kg Load Capacity] Ultra-Light Camping Accessory with Tree Straps Breathable Nylon Travel Hammock for Hiking & Garden](https://m.media-amazon.com/images/I/41Dix57P7qL.jpg)**Anortrek Outdoor Hammock 1-Person 280x140 cm \[250kg Load Capacity\] Ultra-Light Camping Accessory with Tree Straps Breathable Nylon Travel Hammock for Hiking & Garden**AnorTrek**£15.51**4.6★944 rev](https://www.amazon.co.uk/dp/B07VRJKDNT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Outsunny Cotton Hammock Soft Portable Swing Sleeping w/Headrest & Side Pocket Deluxe Swing Chair for Beach Garden Bedroom Patio Porch Indoor Outdoor 270 x 80 cm Blue and White**Outsunny**£15.64**48 rev5mo ago](https://www.amazon.co.uk/dp/B0GMSK9W22) [**VonHaus Hammock with Stand - Freestanding 1 Person Striped Hammock Seat with Steel Frame - Polycotton Material & Adjustable Frame for Garden - Travel Bag for Beach Camping & Outdoors - Blue Stripe**VonHaus**£50.05**1,342 rev1y ago](https://www.amazon.co.uk/dp/B0DY7V3L59) [**Yaheetech Hammock with Stand Set 2-seater Cotton Hammock with Adjustable Metal Frame & Carrying Bag for Garden Outdoor Indoor Camping Max.load 205kg - Desert Stripe**Yaheetech**£39.39**149 rev2y ago](https://www.amazon.co.uk/dp/B0D3LJWSH9) [**MOSFiATA Hammocks Portable Camping Hammock Upgraded 550lb Comfortable Fabric Hammock with Two Anti Roll Balance Beam and Sturdy Tree Straps for Camping Patio Backyard Outdoor Light Green**MOSFiATA**£20.65**2,673 rev2y ago](https://www.amazon.co.uk/dp/B0C64N467Y) [**COVACURE Camping Hammock with Mosquito Net Ultralight 210T Parachute Nylon with Two 10FT Tree Straps for Outdoor Camping Accessories**COVACURE**£17.07**304 rev3y ago](https://www.amazon.co.uk/dp/B0BBFT9DCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ram Swinging Hammock Garden Hammock With Spreader Bars Garden Swinging Camping Hammock Durable Fabric 185CM x150CM With Storage Bag**RAM ONLINE**£10.86**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B0B3DS9XX6) [**Bramble - Large Camping Hammock Garden Swing Double Outdoor/Indoor with Carry Bag & Tree Ropes - 270x150cm 150kg Weight Capacity**Bramble**£11.73**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B072JY1XJ1) [**Outsunny Cotton Hammock Soft Portable Swing Sleeping w/Headrest & Side Pocket Deluxe Swing Chair for Beach Garden Bedroom Patio Porch Indoor Outdoor 270 x 80 cm Blue and White**Outsunny**£15.64**4.1★**▲ 43%**](https://www.amazon.co.uk/dp/B0GMSK9W22) [**VonHaus Hammock with Stand - Freestanding 2 Person Striped Hammock Seat with Steel Frame - Polycotton Material & Adjustable Frame for Garden - Travel Bag for Beach Camping & Outdoors - Blue & White**VonHaus**£51.44**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B07BGZT5YB) [**ANYOO Cotton Hammock Comfortable Fabric with Tree-friendly Straps**ANYOO**£18.68**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B077147NV7)
**~~View all trending →~~**
## **What buyers say about hammock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“Very comfortable”*
**Quality-Overall**19%
*“Love it, really good quality and easy to put up”*
**Value For Money**16%
*“very cheap considering”*
**Assembly/Installation**7%
*“Easy to assemble”*
**Size-Overall**7%
*“Its a decent size”*
**Strength**4%
*“A good solid stand”*
**Color**3%
*“Good colour”*
**Advertised Vs Actual Product**3%
*“Product was as described”*
**Soft Feel**2%
*“The hammock is soft and comfortable and Im relaxing in it as I type”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions were easy to follow”*
### **What buyers complain about **
**Size-Overall**20%
*“its much longer than advertised”*
**Quality-Overall**11%
*“Buy cheap get cheap”*
**Assembly/Installation**9%
*“Not the easiest to build initially”*
**Value For Money**5%
*“If you can be disappointed with this hammock at this price you will never be satisfied”*
**Balance/Stability**5%
*“Unstable”*
**Pest/Insect Control**4%
*“The mosquitoes stayed outside”*
**Add-Ons/Attachments**4%
*“Need to buy all attachments for the tress”*
**Stretchability/Expandability/Elasticity**3%
*“Longer than advertised and too stretchy”*
**Strength**2%
*“The structure is unstable”*
**Durability**2%
*“Item spreader bar broke on very first use”*
### **Top return reasons **
**Size-Overall**51%
**Frame Quality**13%
**Quality-Overall**5%
**Defective Material/Parts**3%
**Material Quality**3%
**Color**3%
**Comfort-Overall**2%
**Wood Quality**2%
**Advertised Vs Actual Product**2%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is hammock profitable to sell on Amazon United Kingdom?**
- The niche generates £383K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +189.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the hammock niche?**
- 17 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in hammock?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.9%.
- **When does demand for hammock peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the hammock niche?**
- Listings span £10.67–£148.21; the average listing price is £31.78 (sweet spot $15–$100). The average incumbent carries 3,848 reviews — the moat a new listing must climb.
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