---
title: "Halloween Wrapping Paper — £9K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/halloween-wrapping-paper"
last_updated: "2026-08-01T04:07:44.145Z"
locale: en
meta:
description: "Niche score 41/100 · £9K/yr market · 36K searches/yr · £5.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £9K/yr market · 36K searches/yr · £5.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloween Wrapping Paper — £9K/yr Amazon UK Niche (2026) - Flapen"
---
# **halloween wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($1.85–$8.45) — this niche doesn't clear our bar today.
Market size 2Growth 52Conversion 57Competition 37Returns 98Price range 0Avg price 15Brand share 41Review moat 99Quality gap 18
**Review moat**
**Incredible****21.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+23.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.42**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£9K**
£9K/yr · 36K searches
**Price range**
**Bad****£1.85–£8.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, halloween wrapping paper is a £9K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween wrapping paper market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£14K–£16K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#2,129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **55.3%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **261 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**11**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**14%**
- Dyefor41% - Nikolaus14% - Nideen11% - LZRinue8% - RUSPEPA6% - Tabanzhe6% - Open — no brand owns it (3 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +23.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 78.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/halloween-wrapping-paper/trend)
## **Top halloween wrapping paper search terms**
- **halloween wrapping paper**25K/yr+45.5%2.8% conv. - **halloween wrapping paper roll**5K/yr+13.9%0.5% conv. - **halloween paper**5K/yr-43.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/halloween-wrapping-paper/search-terms)
## **Top halloween wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£46410%£92915%£1K20%£2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Witch Halloween Wrapping Paper - Spooky Party Gift Wrap for Birthdays Witches & Magic Lovers - Black & Purple Wizard Theme Present - Made in the UK - by Dyefor - 2 Sheets (50cmx70cm)**Dyefor**£5.09**5.0★10 rev](https://www.amazon.co.uk/dp/B0FLYMHJVG) [2**Blood Splatters Halloween Wrapping Paper Horror-Themed Gift Wrap for Birthdays Pranks & Joke Presents Red Splatter Design Recyclable & Eco Friendly - 2 Sheets (50cm x 70cm)**Dyefor**£5.06**4.7★23 rev](https://www.amazon.co.uk/dp/B0D1DSTK5T) [3**5 Sheet Halloween Wrapping Paper Scary Decorative DIY Art Craft Paper for Hallows Eve Party Gift Packing Bat Spider Web Pumpkins Ghost Gift Wrap Papers Sheets 19.7 x 27.6 Inch**Nikolaus**£5.33**4.8★5 rev](https://www.amazon.co.uk/dp/B0FL6ZPTD3) [4**20 Sheets Halloween Tissue Paper 4 Spooky Designs 50×35 cm for Gift Wrapping & Crafts(C)**Nideen**£1.85**4.9★13 rev](https://www.amazon.co.uk/dp/B0FKGFRK1X) [5**20 Sheets Halloween Tissue Paper 50x35cm with Bats Pumpkins and Ghosts for Gift Wrapping Art Crafts DIY Birthday Wedding and Baby Shower**LZRinue**£3.59**4.4★39 rev](https://www.amazon.co.uk/dp/B0DCVSNWT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 43.2cm x 5m**RUSPEPA**£8.30**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GQT1KPKV) [**Witch Halloween Wrapping Paper - Spooky Party Gift Wrap for Birthdays Witches & Magic Lovers - Black & Purple Wizard Theme Present - Made in the UK - by Dyefor - 2 Sheets (50cmx70cm)**Dyefor**£5.09**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FLYMHJVG) [**B Movie Poster Wrapping Paper - Halloween & Horror Gift Wrap for Birthdays Spooky Celebrations & Retro Film Lovers - Vintage Scary Movie Present Paper - Made in the UK - 2 Sheets (50x70cm)**Dyefor**£5.01**18 rev11mo ago](https://www.amazon.co.uk/dp/B0FM1PK881) [**5 Sheet Halloween Wrapping Paper Scary Decorative DIY Art Craft Paper for Hallows Eve Party Gift Packing Bat Spider Web Pumpkins Ghost Gift Wrap Papers Sheets 19.7 x 27.6 Inch**Nikolaus**£5.33**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FL6ZPTD3) [**20 Sheets Halloween Tissue Paper 4 Spooky Designs 50×35 cm for Gift Wrapping & Crafts(C)**Nideen**£1.85**13 rev12mo ago](https://www.amazon.co.uk/dp/B0FKGFRK1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 43.2cm x 5m**RUSPEPA**£8.30**4.7★**▲ 563%**](https://www.amazon.co.uk/dp/B0GQT1KPKV) [**Halloween Wrapping Paper for Kids Scary Funny Orange Jack-O-Lantern Carved Pumpkin Skull Candy Gift Wrap 4 Sheets Folded Flat 74x50cm Per Sheet For Day Of The Dead Halloween Party**Geluode**£6.85**0.0★**▲ 386%**](https://www.amazon.co.uk/dp/B0FH4TG3DF) [**Blood Splatters Halloween Wrapping Paper Horror-Themed Gift Wrap for Birthdays Pranks & Joke Presents Red Splatter Design Recyclable & Eco Friendly - 6 Sheets (50cm x 70cm)**Dyefor**£8.45**4.7★**▲ 189%**](https://www.amazon.co.uk/dp/B0D1DS6F7Z) [**Tabanzhe 5 Sheets Halloween Wrapping Paper Gift Wrap for Halloween Party Pumpkin Haunted House Ghost Decoration DIY Craft Supplies (Blue)**Tabanzhe**£4.61**5.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0DDSC7SHH) [**50 Sheets Halloween Tissue Paper for Wrapping Gifts 50x35cm Halloween Packing Tissues Paper Ghost Pumpkin Bat Skull Wrapping Paper for Crafts DIY Art Floral Birthday Halloweens Party Gift Decorations**COSORO**£4.90**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0FDGK2SSN)
**~~View all trending →~~**
## **What buyers say about halloween wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**50%
*“Great for those fans of late horrors gifts”*
**Quality-Overall**25%
*“Good quality”*
**Design-Overall**25%
*“Fantastic design”*
### **What buyers complain about **
**Grip**100%
*“Only slight gripe is that it came folded in a stiff”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**25%
## **Common questions**
- **Is halloween wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £9K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the halloween wrapping paper niche?**
- 9 brands and 11 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in halloween wrapping paper?**
- Top complaints mined from reviews: Grip. The return rate is 0.3%.
- **When does demand for halloween wrapping paper peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 78.2× the quietest.
- **What does it cost to enter the halloween wrapping paper niche?**
- Listings span £1.85–£8.45; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.
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