---
title: "Products — halloween decorations - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/halloween-decorations/products"
last_updated: "2026-07-31T22:00:21.323Z"
locale: en
meta:
  description: "Niche score 72/100 · £420K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 72/100 · £420K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — halloween decorations - Flapen"
---

# **halloween decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 90Conversion 6Competition 89Returns 95Price range 79Avg price 44Brand share 96Review moat 75Quality gap 70

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+97.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****£0.91–£69.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****509.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£420K**

£420K/yr · 7.9M searches

**Avg price**

**Okay****£11.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")