---
title: "Gypsum — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/gypsum"
last_updated: "2026-08-01T02:50:00.564Z"
locale: en
meta:
description: "Niche score 40/100 · £67K/yr market · 88K searches/yr · £14.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £67K/yr market · 88K searches/yr · £14.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gypsum — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **gypsum**
**Skip it**
Soft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 8Conversion 59Competition 18Returns 99Price range 50Avg price 75Brand share 19Review moat 95Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****90.91**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£14.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.85–£24.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£67K**
£67K/yr · 88K searches
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, gypsum is a £67K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gypsum market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**3%**
- Garden Lawncare Guy43% - Mouldmaster24% - dr forest11% - British Gypsum9% - Elixir Gardens7% - envii4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -34.8% search growth over the last 90 days.
5K3KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/gypsum/trend)
## **Top gypsum search terms**
- **liquid gypsum for clay soil**39K/yr-38.7%4.2% conv. - **liquid gypsum**22K/yr-23.5%4.3% conv. - **gypsum for clay soil**11K/yr-25.4%7.3% conv. - **eutrema liquid gypsum for clay soil**7K/yr-37.4%2.1% conv. - **liquid gypsum for lawns**6K/yr-23.6%5.0% conv. - **eutrema liquid gypsum**4K/yr-75.8%2.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/gypsum/search-terms)
## **Top gypsum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy**Garden Lawncare Guy**£17.86**4.0★36 rev](https://www.amazon.co.uk/dp/B0FTMM226B) [2**Mouldmaster Agricultural Gypsum 5kg**Mouldmaster**£9.97**4.2★86 rev](https://www.amazon.co.uk/dp/B0D2P4RPQR) [3**Mouldmaster Agricultural Gypsum 1Kg**Mouldmaster**£5.85**4.7★46 rev](https://www.amazon.co.uk/dp/B0D2P4CFJ9) [4**British Gypsum for Agricultural Amendment Amend Very Compact Clay Soils 25 kg Bag**British Gypsum**£24.32**4.5★577 rev](https://www.amazon.co.uk/dp/B00CORDKW2) [5**Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml**dr forest**£13.48**5.0★5 rev](https://www.amazon.co.uk/dp/B0FM62RS3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Florasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner**florasoul**£17.13**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GGQWMWBV) [**Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy**Garden Lawncare Guy**£17.86**36 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMM226B) [**Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml**dr forest**£13.48**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FM62RS3Z) [**Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre**dr forest**£20.63**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FM5MT74F) [**DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)**Garden Lawncare Guy**£12.47**10 rev1y ago](https://www.amazon.co.uk/dp/B0FF557QY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Florasoul Organic Clay Breaker 3kg Concentrated Humic Acid Extract for 50m Improves Drainage & Aeration in Heavy Clay Soil Vegan Soil Conditioner**florasoul**£17.13**5.0★**▲ 119%**](https://www.amazon.co.uk/dp/B0GGQWMWBV) [**Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 500ml**dr forest**£13.48**5.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0FM62RS3Z) [**Dr Forest Liquid Gypsum UK for Lawns & Clay Soil - Organic Calcium Sulphate Soil Conditioner - 20% Calcium 15% Sulphur with Fulvic Acid - pH Neutral ACO Organic Certified - 1 Litre**dr forest**£20.63**5.0★**▲ 70%**](https://www.amazon.co.uk/dp/B0FM5MT74F) [**Liquid Gypsum Soil Conditioner for Clay Soils Compacted Lawns & Waterlogged Gardens Easy Mix & Apply 1 Litre Covers 200m - Garden Lawncare Guy**Garden Lawncare Guy**£17.86**4.0★**— 8%**](https://www.amazon.co.uk/dp/B0FTMM226B) [**DrainAway Soil Improver - Granular Gypsum for Improving Drainage in Lawns and Gardens - Non Hazardous Formula - Garden Lawncare Guy (1.75kg)**Garden Lawncare Guy**£12.47**4.0★**— 3%**](https://www.amazon.co.uk/dp/B0FF557QY1)
**~~View all trending →~~**
## **What buyers say about gypsum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“this powder is cheaper”*
**Quality-Overall**26%
*“Good quality, there was a lovely fine powder with no lumps”*
**Functionality-Overall**12%
*“Bought this to break up clay in a new border we dug...seems to be working”*
**Plant Growth**12%
*“is doing the job of breaking up our clay soil”*
**Advertised Vs Actual Product**8%
*“Do what it says on the Tin”*
**Ease Of Use**6%
*“Easy to use”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy to follow instructions”*
**Moist/Dry**2%
*“it does a great job of helping retain moisture while also providing some additional nutrients for the mycelium”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**29%
*“No instructions”*
**Functionality-Overall**29%
*“Doesnt work”*
**Material Quality**14%
*“the result wasn't any where as good as the liquid gypsum I used previously”*
**Weight Heavy**14%
*“The bag is very heavy”*
**Ease Of Cleaning**7%
*“it makes a mess”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Safety Standards**22%
**Compatibility-Overall**11%
**Leak-Proof**11%
**Functionality-Overall**11%
**Size-Overall**11%
**Instructions/User Manual/Troubleshooting**11%
## **Common questions**
- **Is gypsum profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the gypsum niche?**
- 7 brands and 9 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in gypsum?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Material Quality. The return rate is 0.1%.
- **When does demand for gypsum peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the gypsum niche?**
- Listings span £5.85–£24.32; the average listing price is £14.95 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
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