---
title: "Growmore — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/growmore"
last_updated: "2026-08-01T02:49:03.204Z"
locale: en
meta:
description: "Niche score 45/100 · £152K/yr market · 72K searches/yr · £13.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £152K/yr market · 72K searches/yr · £13.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Growmore — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **growmore**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 14Conversion 97Competition 19Returns 100Price range 50Avg price 61Brand share 7Review moat 82Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****362.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.23–£24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£152K**
£152K/yr · 72K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, growmore is a £152K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **growmore market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£134K–£167K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Westland59% - Elixir Gardens10% - Vitax Ltd9% - Grow Chem9% - Topline9% - Doff3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 19.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/growmore/trend)
## **Top growmore search terms**
- **growmore**28K/yr-18.0%12.1% conv. - **growmore fertiliser granules**25K/yr-8.2%16.1% conv. - **grow more fertiliser**4K/yr-27.8%11.7% conv. - **grow more**3K/yr+2.4%11.1% conv. - **westland growmore**2K/yr-9.3%18.0% conv. - **growmore 25kg**4K/yr-71.3%5.4% conv. - **growmore fertiliser**3K/yr-46.9%9.5% conv. - **growmore 10kg**2K/yr-70.2%10.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/growmore/search-terms)
## **Top growmore products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£61K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Westland Growmore 8kg**Westland**£13.16**4.5★450 rev](https://www.amazon.co.uk/dp/B0CL7JW1DS) [2**Westland Growmore 4Kg**Westland**£7.53**4.5★37 rev](https://www.amazon.co.uk/dp/B0G2SZCJ3C) [3**Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser**Grow Chem**£7.19**4.5★737 rev](https://www.amazon.co.uk/dp/B09RZQPF1X) [4**Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.**Topline**£18.77**4.4★126 rev](https://www.amazon.co.uk/dp/B0C47LRCS9) [5**Westland Growmore 1.5Kg**Westland**£5.51**4.5★13 rev](https://www.amazon.co.uk/dp/B0G2SRNX8H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Westland Growmore 4Kg**Westland**£7.53**37 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SZCJ3C) [**Westland Growmore 1.5Kg**Westland**£5.51**13 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SRNX8H) [**Elixir Gardens Growmore 7-7-7 Special Blend All Round General Purpose Fertiliser | 20kg | Treats 400 sq.m**Elixir Gardens**£24.89**305 rev1y ago](https://www.amazon.co.uk/dp/B0DW4363P3) [**Westland Growmore 8kg**Westland**£13.16**450 rev2y ago](https://www.amazon.co.uk/dp/B0CL7JW1DS) [**Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.**Topline**£18.77**126 rev3y ago](https://www.amazon.co.uk/dp/B0C47LRCS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Westland Growmore 1.5Kg**Westland**£5.51**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0G2SRNX8H) [**Westland Growmore 4Kg**Westland**£7.53**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B0G2SZCJ3C) [**Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser**Grow Chem**£7.19**4.5★**— 8%**](https://www.amazon.co.uk/dp/B09RZQPF1X) [**Westland Growmore 8kg**Westland**£13.16**4.5★**— 4%**](https://www.amazon.co.uk/dp/B0CL7JW1DS) [**Vitax Growmore General Purpose Fertiliser Suitable For Fruit Veg Flowers And Lawn Promotes Heavy Crops Boosts Growth All Around The Garden- 5Kg**Vitax Ltd**£12.83**4.4★**— 2%**](https://www.amazon.co.uk/dp/B003MPLW4I)
**~~View all trending →~~**
## **What buyers say about growmore**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Worth the cost”*
**Plant Growth**15%
*“helpful for my plants”*
**Ease Of Use**15%
*“Easy to Use”*
**Quality-Overall**13%
*“Excellent product”*
**Advertised Vs Actual Product**11%
*“does deliver what it promises”*
**Durability**4%
*“Consistent over many years”*
**Efficiency**2%
*“Excellant ferterlizer works wonders on my roses”*
**Size-Overall**2%
*“a good size”*
**Ease Of Cleaning**1%
*“clean and easy to use”*
**Suitable For Indoor**1%
*“Great product suitable for indoor and outdoor plants”*
### **What buyers complain about **
**Size-Overall**20%
*“Looks bigger and no scoop”*
**Advertised Vs Actual Product**11%
*“marketing issue for sure”*
**Value For Money**10%
*“its ridiculously expensive”*
**Durability**7%
*“doesn't last all that long in my garden”*
**Leak-Proof**7%
*“Contents all spilled out all over floor”*
**Moist/Dry**7%
*“I would have preferred a moisture proof tub for better storage so was a bit disappointed as I dont use a lot”*
**Plant Growth**7%
*“Not good at all plant die slowly”*
**Ease Of Use**7%
*“Difficult to gauge how much to use”*
**Weight Heavy**7%
*“Really heavy bag”*
**Thickness**7%
*“The plastic of the container is thin”*
### **Top return reasons **
**Leak-Proof**24%
**Defective Material/Parts**19%
**Size-Overall**13%
**Advertised Vs Actual Product**11%
**Value For Money**5%
**Water Resistance**5%
**Weight Heavy**4%
**Instructions/User Manual/Troubleshooting**3%
**Print Quality**3%
**Moist/Dry**3%
## **Common questions**
- **Is growmore profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the growmore niche?**
- 6 brands and 64 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in growmore?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
- **When does demand for growmore peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 19.9× the quietest.
- **What does it cost to enter the growmore niche?**
- Listings span £5.23–£24.89; the average listing price is £13.37 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.
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