[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-home-garden-groove-pillow":3,"research-sidebar-rollups":705},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":81,"demand":86,"seasonality":401,"brandShare":414,"products":423,"feedback":461,"searchTerms":619,"related":670,"lastUpdated":33},"3164e9907a1acd9e5b5f961d09f3bcfe","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":20,"newProducts360":20,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":32,"scrapedAt":33,"brandCount":34,"brandCountYearAgo":26,"sellerCount":35,"signals":36,"avgBsr":38,"pageQuality":39,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":39},328395,271072,5.9568,-0.6896,0.0367,1,3.9,4885,33.01,19.26,47.05,4,12500,0.0497,"groove pillow","groove-pillow","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fgroove-pillow","Home Textiles","2026-07-28T08:32:07.381498+00:00",2,5,[37],"quality_gap",116,0,10000,1250,1500,330100,412625,19,235,{"score":48,"verdict":49,"components":50},35,"skip",[51,56,58,62,64,66,69,74,76,79],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",52,0.15,328394.78,{"key":57,"score":39,"weight":54,"raw":18},"growth",{"key":59,"score":60,"weight":61,"raw":19},"conversion",46,0.1,{"key":63,"score":39,"weight":54,"raw":20},"competition",{"key":65,"score":39,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",96,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",25,0.05,4884.5,{"key":75,"score":71,"weight":61,"raw":28},"returns",{"key":77,"score":78,"weight":72,"raw":23},"avgPrice",95,{"key":80,"score":78,"weight":72,"raw":20},"priceRange",{"avgRating":82,"medianPrice":83,"medianReturnRate":84,"nichesTracked":85},4.36,12.12,0.0064,27606,{"points":87,"droppedPartialWeek":400},[88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397],{"week":89,"volume":90},"2024-08-04",12502,{"week":92,"volume":93},"2024-08-11",16114,{"week":95,"volume":96},"2024-08-18",15677,{"week":98,"volume":99},"2024-08-25",16525,{"week":101,"volume":102},"2024-09-01",18781,{"week":104,"volume":105},"2024-09-08",20160,{"week":107,"volume":108},"2024-09-15",21252,{"week":110,"volume":111},"2024-09-22",18505,{"week":113,"volume":114},"2024-09-29",20867,{"week":116,"volume":117},"2024-10-06",22466,{"week":119,"volume":120},"2024-10-13",26635,{"week":122,"volume":123},"2024-10-20",19318,{"week":125,"volume":126},"2024-10-27",18775,{"week":128,"volume":129},"2024-11-03",10291,{"week":131,"volume":132},"2024-11-10",11542,{"week":134,"volume":135},"2024-11-17",10209,{"week":137,"volume":138},"2024-11-24",10193,{"week":140,"volume":141},"2024-12-01",11825,{"week":143,"volume":144},"2024-12-08",10312,{"week":146,"volume":147},"2024-12-15",9691,{"week":149,"volume":150},"2024-12-22",10520,{"week":152,"volume":153},"2024-12-29",9918,{"week":155,"volume":156},"2025-01-05",7650,{"week":158,"volume":159},"2025-01-12",7984,{"week":161,"volume":162},"2025-01-19",7432,{"week":164,"volume":165},"2025-01-26",6480,{"week":167,"volume":168},"2025-02-02",5184,{"week":170,"volume":171},"2025-02-09",5489,{"week":173,"volume":174},"2025-02-16",4889,{"week":176,"volume":177},"2025-02-23",4823,{"week":179,"volume":180},"2025-03-02",6808,{"week":182,"volume":183},"2025-03-09",5801,{"week":185,"volume":186},"2025-03-16",4993,{"week":188,"volume":189},"2025-03-23",4799,{"week":191,"volume":192},"2025-03-30",4988,{"week":194,"volume":195},"2025-04-06",4766,{"week":197,"volume":198},"2025-04-13",5849,{"week":200,"volume":201},"2025-04-20",5224,{"week":203,"volume":204},"2025-04-27",5629,{"week":206,"volume":207},"2025-05-04",6865,{"week":209,"volume":210},"2025-05-11",9849,{"week":212,"volume":213},"2025-05-18",8388,{"week":215,"volume":216},"2025-05-25",6961,{"week":218,"volume":219},"2025-06-01",5272,{"week":221,"volume":222},"2025-06-08",5788,{"week":224,"volume":225},"2025-06-15",5002,{"week":227,"volume":228},"2025-06-22",3331,{"week":230,"volume":231},"2025-06-29",3255,{"week":233,"volume":234},"2025-07-06",2776,{"week":236,"volume":237},"2025-07-13",2035,{"week":239,"volume":240},"2025-07-20",2843,{"week":242,"volume":243},"2025-07-27",3022,{"week":245,"volume":246},"2025-08-03",2292,{"week":248,"volume":249},"2025-08-10",5918,{"week":251,"volume":252},"2025-08-17",9685,{"week":254,"volume":255},"2025-08-24",11970,{"week":257,"volume":258},"2025-08-31",9392,{"week":260,"volume":261},"2025-09-07",8465,{"week":263,"volume":264},"2025-09-14",7545,{"week":266,"volume":267},"2025-09-21",8486,{"week":269,"volume":270},"2025-09-28",8403,{"week":272,"volume":273},"2025-10-05",7873,{"week":275,"volume":276},"2025-10-12",10172,{"week":278,"volume":279},"2025-10-19",5884,{"week":281,"volume":282},"2025-10-26",7021,{"week":284,"volume":285},"2025-11-02",6989,{"week":287,"volume":288},"2025-11-09",6913,{"week":290,"volume":291},"2025-11-16",6929,{"week":293,"volume":294},"2025-11-23",6073,{"week":296,"volume":297},"2025-11-30",6440,{"week":299,"volume":300},"2025-12-07",10244,{"week":302,"volume":303},"2025-12-14",11107,{"week":305,"volume":306},"2025-12-21",9149,{"week":308,"volume":309},"2025-12-28",7453,{"week":311,"volume":312},"2026-01-04",12534,{"week":314,"volume":315},"2026-01-11",17764,{"week":317,"volume":318},"2026-01-18",13974,{"week":320,"volume":321},"2026-01-25",9093,{"week":323,"volume":324},"2026-02-01",7726,{"week":326,"volume":327},"2026-02-08",4142,{"week":329,"volume":330},"2026-02-15",2514,{"week":332,"volume":333},"2026-02-22",3979,{"week":335,"volume":336},"2026-03-01",3451,{"week":338,"volume":339},"2026-03-08",3419,{"week":341,"volume":342},"2026-03-15",2895,{"week":344,"volume":345},"2026-03-22",2014,{"week":347,"volume":348},"2026-03-29",2196,{"week":350,"volume":351},"2026-04-05",1986,{"week":353,"volume":354},"2026-04-12",2581,{"week":356,"volume":357},"2026-04-19",2711,{"week":359,"volume":360},"2026-04-26",1964,{"week":362,"volume":363},"2026-05-03",1869,{"week":365,"volume":366},"2026-05-10",1687,{"week":368,"volume":369},"2026-05-17",1460,{"week":371,"volume":372},"2026-05-24",1063,{"week":374,"volume":375},"2026-05-31",672,{"week":377,"volume":378},"2026-06-07",970,{"week":380,"volume":381},"2026-06-14",961,{"week":383,"volume":384},"2026-06-21",1016,{"week":386,"volume":387},"2026-06-28",718,{"week":389,"volume":390},"2026-07-05",698,{"week":392,"volume":393},"2026-07-12",560,{"week":395,"volume":396},"2026-07-19",523,{"week":398,"volume":399},"2026-07-26",709,false,[402,403,404,405,406,407,408,409,410,411,412,413],1.3669450415660016,0.6388012758321127,0.5455711758327467,0.506312578867604,0.5688198975698738,0.38561750823816376,0.21706647389680472,1.4666010009095978,1.9412624030426076,1.9478278514403842,1.1076116617311664,1.322161136158511,{"top":415,"otherBrandCount":39,"otherClickShare":422},[416,419],{"brand":417,"clickShare":418},"Derila",0.9401999999999999,{"brand":420,"clickShare":421},"MISSCOZY",0.0598,1.1102230246251565e-16,[424,433,442,450],{"asin":425,"title":426,"brand":417,"imageUrl":427,"price":25,"rating":21,"reviews":428,"clickShare90":429,"clickShare360":430,"launchDate":431,"amazonUrl":432},"B0F3NTQCYP","Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LdAvTHY7L.jpg",11444,0.8146,0.6675,"2025-04-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F3NTQCYP",{"asin":434,"title":435,"brand":417,"imageUrl":436,"price":24,"rating":26,"reviews":437,"clickShare90":438,"clickShare360":439,"launchDate":440,"amazonUrl":441},"B0FG2SH6K5","Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZXSCHSgDL.jpg",1497,0.0769,0.0751,"2025-06-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FG2SH6K5",{"asin":443,"title":444,"brand":420,"imageUrl":445,"price":71,"rating":26,"reviews":446,"clickShare90":421,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B0GVNTVRD7","MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xEG3+kLpL.jpg",142,0.0044,"2026-04-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVNTVRD7",{"asin":451,"title":452,"brand":417,"imageUrl":453,"price":454,"rating":455,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B0BBMWDHTS","Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jnUvqEKtL.jpg",40.74,3.7,6455,0.0487,0.2529,"2022-09-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BBMWDHTS",{"love":462,"hate":533,"returnReasons":595},[463,470,477,484,491,498,505,512,519,526],{"topic":464,"percentOfMentions":465,"verbatims":466},"Comfort-Overall",0.2409,[467,468,469],"Very comfortable","Comfy to use","It is always comfortable whatever my sleeping position",{"topic":471,"percentOfMentions":472,"verbatims":473},"Sleep Quality",0.18059999999999998,[474,475,476],"Great sleep","Helps your sleep","Better nights sleep",{"topic":478,"percentOfMentions":479,"verbatims":480},"Cushion",0.0965,[481,482,483],"I found this pillow quite comfy","Pillows are great","Good pillow",{"topic":485,"percentOfMentions":486,"verbatims":487},"Quality-Overall",0.0833,[488,489,490],"it seems to be well made","It's well made and well thought out","Excellent product",{"topic":492,"percentOfMentions":493,"verbatims":494},"Advertised Vs Actual Product",0.0559,[495,496,497],"It does as it says","As described","The ads are correct",{"topic":499,"percentOfMentions":500,"verbatims":501},"Soft Feel",0.0331,[502,503,504],"Nice pillow, soft and comfy","It's softness supports the neck adequately","Well made and soft",{"topic":506,"percentOfMentions":507,"verbatims":508},"Body Support",0.0318,[509,510,511],"Supportive","Good neck support","Good support",{"topic":513,"percentOfMentions":514,"verbatims":515},"Value For Money",0.0274,[516,517,518],"good value","good for value","in my opinion well worth the money",{"topic":520,"percentOfMentions":521,"verbatims":522},"Size-Overall",0.026000000000000002,[523,524,525],"They are a snug tailored fit","Fits well","It fits the Derila pillow perfectly",{"topic":527,"percentOfMentions":528,"verbatims":529},"Foam",0.0232,[530,531,532],"in fact I find the pillow very comfortable whichever position I sleep in","quite firm memory foam","Great pillow",[534,540,546,552,558,565,571,577,584,590],{"topic":513,"percentOfMentions":535,"verbatims":536},0.2139,[537,538,539],"too expensive","And a bit overpriced for what you get","Very disappointed considering the price",{"topic":464,"percentOfMentions":541,"verbatims":542},0.1684,[543,544,545],"Very uncomfortable and counterproductive","Not a comfortable as I was expecting","It was uncomfortable",{"topic":520,"percentOfMentions":547,"verbatims":548},0.09480000000000001,[549,550,551],"can be a bit difficult to fit","Too small","although a bit big",{"topic":492,"percentOfMentions":553,"verbatims":554},0.0593,[555,556,557],"Advertise is totally different","Wrong information","Wrong information. The result is not the some as the description",{"topic":559,"percentOfMentions":560,"verbatims":561},"Functionality-Overall",0.0576,[562,563,564],"doesn't function as a pillow","Doesn't work","Didnt work for me at all",{"topic":478,"percentOfMentions":566,"verbatims":567},0.028399999999999998,[568,569,570],"The cushion looks unclean","Not right cushion","Retuned and pillow to match is too small",{"topic":485,"percentOfMentions":572,"verbatims":573},0.0258,[574,575,576],"Not good quality","poor item","Not good quality at all",{"topic":578,"percentOfMentions":579,"verbatims":580},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0206,[581,582,583],"My main comment is the totally inadequate instruction 'leaflet' provided which is a couple of useless pieces of thin cardboard","It does not come with clear instructions only pictures","Usless instructions",{"topic":585,"percentOfMentions":586,"verbatims":587},"Washability",0.0155,[588,589],"cover cannot be removed for washing","wash this is not the case",{"topic":506,"percentOfMentions":591,"verbatims":592},0.0137,[593,594],"provides no support what so ever","Not supporting enough",[596,598,600,602,604,606,608,611,613,616],{"reason":464,"pct":597},0.3301,{"reason":520,"pct":599},0.1435,{"reason":478,"pct":601},0.1139,{"reason":559,"pct":603},0.11220000000000001,{"reason":492,"pct":605},0.0655,{"reason":485,"pct":607},0.0358,{"reason":609,"pct":610},"Material Quality",0.0252,{"reason":513,"pct":612},0.019799999999999998,{"reason":614,"pct":615},"Stitch\u002FFinish\u002FPolish",0.0181,{"reason":617,"pct":618},"Hard Feel",0.0148,[620,625,630,635,640,645,650,655,660,665],{"term":621,"volume":622,"growthQoq":623,"conversionRate":624},"derila ergo pillow",136752,-0.6987,0.038,{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"derila pillow",36592,-0.7188,0.0275,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"derila-ergo pillow",15407,-0.1944,0.0209,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"derila ergo pillow uk",6293,-0.5098,0.0315,{"term":641,"volume":642,"growthQoq":643,"conversionRate":644},"derila ergo pillow reviews",13193,-0.7671,0.0088,{"term":646,"volume":647,"growthQoq":648,"conversionRate":649},"derila ergo",10296,-0.6865,0.0307,{"term":651,"volume":652,"growthQoq":653,"conversionRate":654},"derilo ergo pillow",15217,-0.8564,0.0432,{"term":656,"volume":657,"growthQoq":658,"conversionRate":659},"derilla pillow",6005,-0.5634,0.0147,{"term":661,"volume":662,"growthQoq":663,"conversionRate":664},"derila",3679,-0.6032,0.032,{"term":666,"volume":667,"growthQoq":668,"conversionRate":669},"derila pillow reviews complaints",6815,-0.8127,0.0099,[671,678,685,690,695,700],{"title":672,"href":673,"score":674,"verdict":675,"marketSize":676,"growth90":677},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,"watch",163396.94,0.914,{"title":679,"href":680,"score":681,"verdict":682,"marketSize":683,"growth90":684},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":686,"href":687,"score":681,"verdict":675,"marketSize":688,"growth90":689},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":691,"href":692,"score":681,"verdict":682,"marketSize":693,"growth90":694},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":696,"href":697,"score":681,"verdict":682,"marketSize":698,"growth90":699},"parasol base","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fparasol-base",1136108.92,9.0445,{"title":701,"href":702,"score":681,"verdict":682,"marketSize":703,"growth90":704},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682,[706,709,716,723,730,737,744,751,758,765,772,779,786,793,800,807,814,821,828],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":707,"marketSizeTotal":708},5777,1496729572,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":742,"marketSizeTotal":743},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":745,"label":746,"slug":747,"href":748,"nichesTracked":749,"marketSizeTotal":750},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":752,"label":753,"slug":754,"href":755,"nichesTracked":756,"marketSizeTotal":757},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":759,"label":760,"slug":761,"href":762,"nichesTracked":763,"marketSizeTotal":764},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":766,"label":767,"slug":768,"href":769,"nichesTracked":770,"marketSizeTotal":771},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":773,"label":774,"slug":775,"href":776,"nichesTracked":777,"marketSizeTotal":778},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":780,"label":781,"slug":782,"href":783,"nichesTracked":784,"marketSizeTotal":785},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":787,"label":788,"slug":789,"href":790,"nichesTracked":791,"marketSizeTotal":792},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":794,"label":795,"slug":796,"href":797,"nichesTracked":798,"marketSizeTotal":799},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":801,"label":802,"slug":803,"href":804,"nichesTracked":805,"marketSizeTotal":806},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":808,"label":809,"slug":810,"href":811,"nichesTracked":812,"marketSizeTotal":813},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":815,"label":816,"slug":817,"href":818,"nichesTracked":819,"marketSizeTotal":820},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":822,"label":823,"slug":824,"href":825,"nichesTracked":826,"marketSizeTotal":827},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":829,"label":830,"slug":831,"href":832,"nichesTracked":71,"marketSizeTotal":833},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]