---
title: "Grill — £519K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/grill"
last_updated: "2026-08-01T02:48:49.742Z"
locale: en
meta:
description: "Niche score 60/100 · £519K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £519K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grill — £519K/yr Amazon UK Niche (2026) - Flapen"
---
# **grill**
**Worth a look**
Shows a sweet-spot price point ($56.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 54Conversion 16Competition 79Returns 66Price range 48Avg price 91Brand share 81Review moat 44Quality gap 52
**Avg price**
**Great****£56.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£519K**
£519K/yr · 703K searches
**Growth**
**Good****+27.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£13.06–£190.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,054.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, grill is a £519K/yr Amazon United Kingdom market (703K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grill market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£341K–£454K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**54%**
Top 20: 92%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**40%**
- George Foreman22% - Quest11% - Tefal10% - Trendi6% - Russell Hobbs6% - BELLA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/grill/trend)
## **Top grill search terms**
- **grill**210K/yr+27.8%0.7% conv. - **electric grill**145K/yr+34.6%0.9% conv. - **electric griddle**79K/yr+25.4%1.1% conv. - **indoor grill**32K/yr-4.8%0.6% conv. - **electric bbq grill**16K/yr+181.8%0.4% conv. - **grill plate**22K/yr+100.3%0.4% conv. - **outdoor electric grill**10K/yr+210.1%0.8% conv. - **electric grills**20K/yr+7.7%0.4% conv. - **health grill**28K/yr-34.5%1.4% conv. - **grills**18K/yr+21.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/grill/search-terms)
## **Top grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£16K6%£31K9%£47K12%£62K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![George Foreman Medium Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 1630W 25810](https://m.media-amazon.com/images/I/41cgGQkJ7-L.jpg)**George Foreman Medium Electric Fit Grill \[Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light\] Black 1630W 25810**George Foreman**£24.36**4.5★7,900 rev](https://www.amazon.co.uk/dp/B082FSBGT6) [2**Quest Large Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 48cm x 26cm Cooking Plate**Quest**£23.59**4.5★4,445 rev](https://www.amazon.co.uk/dp/B00JUQQ9BO) [3**Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray**Trendi**£24.24**4.5★891 rev](https://www.amazon.co.uk/dp/B07L17TFJP) [4![George Foreman Large Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 2400W 25820](https://m.media-amazon.com/images/I/31yTDltW1bL.jpg)**George Foreman Large Electric Fit Grill \[Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light\] Black 2400W 25820**George Foreman**£36.01**4.6★16,128 rev](https://www.amazon.co.uk/dp/B082FRV6F6) [5**Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening**Tefal**£77.55**4.4★126 rev](https://www.amazon.co.uk/dp/B0FG8FCH34)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening**Tefal**£77.55**126 rev1y ago](https://www.amazon.co.uk/dp/B0FG8FCH34) [**FIMEI Electric Grill 1800W 10.04×13.98 Grilling Surface Non-Stick Electric Smokeless Grill 5 Gear Temperature Adjustment Suitable for Indoor Grilling and BBQ Dishwasher Safe Plate & Drip Tray**FIMEI**£38.19**53 rev1y ago](https://www.amazon.co.uk/dp/B0F46ZDBSN) [**Salter ActiGrill Family 8 Portion Large Health Grill Floating Hinge To Cook Thicker Pieces Of Food & Deep Fill Paninis PFAS-Free Non-Stick Cooking Plates Automatic Temperature Control 2000W**Salter**£29.76**89 rev1y ago](https://www.amazon.co.uk/dp/B0DZHVZCQ8) [**Mihoho Electric BBQ Grill Smokeless Non-Stick Indoor/Outdoor Barbecue 2000W Double tube High Power Portable Removable Stand Grill for BBQ Party (Black A)**Mihoho**£31.18**31 rev1y ago](https://www.amazon.co.uk/dp/B0GP6GQSRS) [**Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm**Emperial**£28.70**209 rev1y ago](https://www.amazon.co.uk/dp/B0DD4KG41T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mihoho Electric BBQ Grill Smokeless Non-Stick Indoor/Outdoor Barbecue 2000W Double tube High Power Portable Removable Stand Grill for BBQ Party (Black A)**Mihoho**£31.18**4.1★**▲ 107%**](https://www.amazon.co.uk/dp/B0GP6GQSRS) [**Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm**Emperial**£28.70**4.3★**▲ 103%**](https://www.amazon.co.uk/dp/B0DD4KG41T) [**bella Electric Griddle Ceramic Titanium Non-Stick Coating Large Submersible Cooking Surface and Removable Fat Drip Tray Adjustable Temperature PTFE and PFOA Free 27cm x 51cm Black**BELLA**£17.96**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0CWPRK2ZF) [![George Foreman Indoor Outdoor BBQ Electric Grill [1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray] Black 22460](https://m.media-amazon.com/images/I/31xVAnRHBXL.jpg)**George Foreman Indoor Outdoor BBQ Electric Grill \[1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray\] Black 22460**Russell Hobbs**£65.84**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B00R7X65KC) [**Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray**Trendi**£24.24**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B07L17TFJP)
**~~View all trending →~~**
## **What buyers say about grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleaning is straightforward”*
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**14%
*“Excellent product”*
**Ease Of Use**9%
*“ease of controls”*
**Size-Overall**6%
*“Compact size”*
**Cooking Experience**6%
*“The best cooking appliance in my kitchen”*
**Heating**4%
*“Heats quickly,”*
**Assembly/Installation**3%
*“Easy to build”*
**Advertised Vs Actual Product**3%
*“Just what I needed thanks”*
**Weight Light**2%
*“Very lightweight and easy to set up”*
### **What buyers complain about **
**Size-Overall**13%
*“This is huge”*
**Heating**9%
*“But it does not hold its heat”*
**Durability**8%
*“Didn't last”*
**Quality-Overall**8%
*“Awful build quality”*
**Ease Of Cleaning**6%
*“it's tricky to clean”*
**Assembly/Installation**4%
*“not easily put together do not buy”*
**Value For Money**4%
*“Very average for the price”*
**Strength**3%
*“Very flimsy”*
**Functionality-Overall**2%
*“Now it has stopped working”*
**Adhesion/Stickiness**2%
*“Non Stick”*
### **Top return reasons **
**Size-Overall**44%
**Heating**10%
**Functionality-Overall**7%
**Quality-Overall**4%
**Product Condition**4%
**Strength**2%
**Value For Money**2%
**Durability**2%
**Advertised Vs Actual Product**2%
**Ease Of Cleaning**1%
## **Common questions**
- **Is grill profitable to sell on Amazon United Kingdom?**
- The niche generates £519K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the grill niche?**
- 30 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in grill?**
- Top complaints mined from reviews: Size-Overall, Heating, Durability. The return rate is 2.4%.
- **When does demand for grill peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the grill niche?**
- Listings span £13.06–£190.69; the average listing price is £56.79 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.
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