---
title: "Grill & Oven Microwaves — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/grill-oven-microwaves"
last_updated: "2026-08-01T03:01:32.830Z"
locale: en
meta:
description: "Niche score 39/100 · £84K/yr market · 99K searches/yr · £90.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £84K/yr market · 99K searches/yr · £90.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grill & Oven Microwaves — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **grill & oven microwaves**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 12Competition 64Returns 61Price range 23Avg price 79Brand share 12Review moat 45Quality gap 72
**Avg price**
**Great****£90.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,994.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£47.68–£276.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£84K**
£84K/yr · 99K searches
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, grill & oven microwaves is a £84K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grill & oven microwaves market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£90K–£113K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **62%**
- **Out of stock**
- **20.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 93%
**Open market**
**3%**
- Sharp47% - Toshiba18% - Samsung14% - VYTRONIX8% - Hamilton Beach7% - Russell Hobbs2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -10.6% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/grill-oven-microwaves/trend)
## **Top grill & oven microwaves search terms**
- **sharp microwave**42K/yr-25.6%0.6% conv. - **25l microwave**24K/yr-5.2%0.5% conv. - **extra large microwave**16K/yr+21.9%0.3% conv. - **microwave sharp**12K/yr+26.9%0.5% conv. - **1000 watt microwave**6K/yr-41.1%0.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/grill-oven-microwaves/search-terms)
## **Top grill & oven microwaves products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHARP YC-MG02U-S Compact 20 Litre 800W Digital Microwave with 1000W Grill 11 power levels ECO Mode defrost function LED cavity light - Silver**Sharp**£64.44**4.4★8,087 rev](https://www.amazon.co.uk/dp/B07HD2GJN2) [2**SHARP YC-MG02U-B Compact 20 Litre 800W Digital Microwave with 1000W Grill 11 power levels ECO Mode defrost function LED cavity light - Black**Sharp**£67.53**4.4★8,087 rev](https://www.amazon.co.uk/dp/B081TTDSKJ) [3**Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)**Toshiba**£85.76**4.4★456 rev](https://www.amazon.co.uk/dp/B0GD7JVQ22) [4**Samsung MS23K3523AS/EU 23L Solo Microwave Oven Triple Distribution System Silver**Samsung**£75.53**4.5★3,428 rev](https://www.amazon.co.uk/dp/B0F6D5D6VP) [5**VYTRONIX VY-C900M 900W Digital Microwave Oven | Freestanding Microwave with 5 Power Levels Clock & Timer Function | Silver Microwave with Mirrored Front 25 Litre Capacity**VYTRONIX**£65.60**4.5★1,429 rev](https://www.amazon.co.uk/dp/B084G94F3X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)**Toshiba**£85.76**456 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7JVQ22) [**Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)**Toshiba**£92.54**339 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7VKYJS) [**Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)**Toshiba**£75.61**244 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM77DML) [**TOSHIBA Black Mirror Microwave 20Liter 800W Digital Solo Small Microwave with 11 Power Levels One Touch Express Cook with 6 Auto Menus Defrost Digital Display Perfect for 9Pizza MW3-EM20PF(MB)**Toshiba**£58.41**156 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM7Y4HM) [**HYE Digital Microwave Oven - 30L Capacity 1000W Silver**HYE**£85.71**19 rev1y ago](https://www.amazon.co.uk/dp/B0FJMDRBPK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHARP YC-MG81U-W 28 Litre 900W Digital Microwave with 1100W Grill 11 power levels ECO Mode defrost function LED cavity light - White**Sharp**£95.01**4.4★**▲ 289%**](https://www.amazon.co.uk/dp/B08CHL6CZ9) [**SHARP YC-GG02U-B Compact 20 Litre 700W Digital Microwave with 1000W Grill 3 power levels ECO Mode defrost function LED cavity light - Black**Sharp**£47.68**4.4★**▲ 288%**](https://www.amazon.co.uk/dp/B08PFVM5SP) [**SHARP YC-QG204AU-B Compact 20 Litre 800W Digital FLATBED Microwave with 1050W Grill 10 power levels ECO Mode defrost function LED cavity light - Black**Sharp**£93.11**4.3★**▲ 182%**](https://www.amazon.co.uk/dp/B09YV8YXK9) [**Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)**Toshiba**£85.76**4.4★**▲ 141%**](https://www.amazon.co.uk/dp/B0GD7JVQ22) [**Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)**Toshiba**£92.54**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B0GD7VKYJS)
**~~View all trending →~~**
## **What buyers say about grill & oven microwaves**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Ease of Use”*
**Value For Money**18%
*“Reasonable price”*
**Quality-Overall**17%
*“Brilliant quality”*
**Size-Overall**7%
*“Nice compact size”*
**Ease Of Cleaning**5%
*“cleans easily with a damp clean cloth”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Heating**4%
*“Heats up super fast and hot”*
**Design-Overall**4%
*“looks sleek and stylish”*
**Strength**2%
*“Sturdy build”*
**Touch/Button Controls**2%
*“Simple intuitive controls”*
### **What buyers complain about **
**Size-Overall**8%
*“Very very small”*
**Noise Level**8%
*“Makes too much noise”*
**Quality-Overall**8%
*“UnfortunatelyToshiba have a quality control problem”*
**Durability**7%
*“Not durable”*
**Heating**6%
*“stopped heating anything”*
**Brightness/Shine/Glow**4%
*“Not very bright light”*
**Touch/Button Controls**4%
*“The buttons are hard to press”*
**Functionality-Overall**4%
*“really crap function right there”*
**Advertised Vs Actual Product**3%
*“I felt the description was a little misleading”*
**Value For Money**3%
*“Too expensive”*
### **Top return reasons **
**Size-Overall**30%
**Defective Material/Parts**11%
**Functionality-Overall**11%
**Heating**10%
**Touch/Button Controls**7%
**Noise Level**6%
**Mechanism Issues**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Color**2%
## **Common questions**
- **Is grill & oven microwaves profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the grill & oven microwaves niche?**
- 8 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in grill & oven microwaves?**
- Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.
- **When does demand for grill & oven microwaves peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the grill & oven microwaves niche?**
- Listings span £47.68–£276.50; the average listing price is £90.31 (sweet spot $15–$100). The average incumbent carries 1,995 reviews — the moat a new listing must climb.
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