---
title: "Griddle Pan — £288K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/griddle-pan"
last_updated: "2026-08-01T02:49:00.915Z"
locale: en
meta:
description: "Niche score 63/100 · £288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Griddle Pan — £288K/yr Amazon UK Niche (2026) - Flapen"
---
# **griddle pan**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 20Conversion 44Competition 78Returns 94Price range 69Avg price 82Brand share 89Review moat 68Quality gap 73
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£17.86**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£7.54–£31.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****778.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£288K**
£288K/yr · 456K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, griddle pan is a £288K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **griddle pan market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£223K–£268K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,899**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **87%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**46%**
Top 20: 90%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**49%**
- Kordisen19% - andrew james12% - Zinc Products6% - VonShef5% - Tower5% - Homiu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/griddle-pan/trend)
## **Top griddle pan search terms**
- **griddle pan**160K/yr-1.6%3.1% conv. - **grill pan**131K/yr-10.3%2.7% conv. - **steak pan**50K/yr-20.9%1.7% conv. - **griddle pan for induction hob**40K/yr-22.7%2.9% conv. - **griddle pans**15K/yr+3.5%0.6% conv. - **griddle pan for gas hob**10K/yr-24.7%4.0% conv. - **induction griddle pan**10K/yr-18.1%5.1% conv. - **small griddle pan**6K/yr+30.9%3.0% conv. - **non stick griddle pan**6K/yr-7.1%3.5% conv. - **steak griddle pan**5K/yr-18.4%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/griddle-pan/search-terms)
## **Top griddle pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9K6%£17K9%£26K12%£35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Andrew James Griddle Pan for All Hobs 28cm Detachable Handle Steak Skillet for Induction Gas BBQs Fire Pits & Camping Stoves Oven-Proof Non-Stick Aluminium Frying Grill Meat Fish & Veg**andrew james**£19.67**4.4★1,054 rev](https://www.amazon.co.uk/dp/B01LYXA3IQ) [2**Kordisen Nonstick Griddle Pan for Induction Hob 24cm Square Grill Pan for Indoor Cooking Granite Coating Steak Skillet with Pour Spouts PFOA Free**Kordisen**£17.64**4.5★1,173 rev](https://www.amazon.co.uk/dp/B0CY1YW3SS) [3**Zinc Products Durable Universal Oven Cooker Grill Pan Rack & Detachable Handle 380 x 280mm**Zinc Products**£14.20**4.4★3,552 rev](https://www.amazon.co.uk/dp/B079GS6JKN) [4**Kordisen Nonstick Griddle Pan for Induction Hob 28cm Square Grill Pan for Indoor Cooking Granite Coating Steak Skillet with Pour Spouts PFOA Free**Kordisen**£20.71**4.5★1,173 rev](https://www.amazon.co.uk/dp/B0CY21GRNH) [5**Tower T80336 Cerastone Forged Grill Pan with Non-Stick Coating and Soft Touch Handle 25cm Graphite**Tower**£13.07**4.5★1,519 rev](https://www.amazon.co.uk/dp/B014FH3BFO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hioph Cast Iron Square Griddle Pan Grill Pan for All Hobs 22cm Steak Pan with Tipping Spout Suitable for Induction Gas and Camping Stoves Detachable Handle Red Silicone Steak Tongs Oven Usable**Hioph**£13.61**18 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2KSMTX) [**EvoFar Nonstick Griddle Pan for All Hobs 28cm Square Aluminium Steak Pan**EvoFar**£23.40**23 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGR372G) [**Homiu 29cm Non Stick Griddle Pan | Detachable Handle | Induction Gas & Electric Hob Compatible Skillet Grill | Oven Safe Frying Pan for Steak Pancake Vegetables & Everyday Cooking**Homiu**£19.01**39 rev10mo ago](https://www.amazon.co.uk/dp/B0FQFKQ4VJ) [**Homiu Cast Iron Griddle Pan | Oven Safe Ceramic Gas Hob Induction & Indoor Outdoor Cooking | Pre-Seasoned Reversible Non-Stick BBQ Grill | Ridged & Flat with Handles & Scrapers 50.5 x 26cm**Homiu**£25.37**35 rev11mo ago](https://www.amazon.co.uk/dp/B0FPNYWN2C) [**Kordisen Nonstick Grilling Pan with Lid for Stove Tops 24cm Square Grill Pan for Indoor Cooking Skillet with Healthy Coating and Pour Spouts Induction Compatible Cookware PFOA-Free**Kordisen**£23.00**954 rev2y ago](https://www.amazon.co.uk/dp/B0D9J9L493)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Home Vista 24cm Nonstick Griddle Pan Square Aluminum Grill Pan with Granite Coating PFOA-Free Perfect for Steak BBQ & Indoor Cooking with Pour Spouts**Home Vista**£15.45**3.4★**▲ 259%**](https://www.amazon.co.uk/dp/B0GVKQ8KHK) [![MasterClass Non-Stick Induction-Safe Griddle Pan with Folding Handle 20 cm (8) [Grey]](https://m.media-amazon.com/images/I/41UTek6+R7L.jpg)**MasterClass Non-Stick Induction-Safe Griddle Pan with Folding Handle 20 cm (8) \[Grey\]**MasterClass**£12.55**4.2★**▲ 144%**](https://www.amazon.co.uk/dp/B071ZZJR3Q) [**Hioph Cast Iron Square Griddle Pan Grill Pan for All Hobs 22cm Steak Pan with Tipping Spout Suitable for Induction Gas and Camping Stoves Detachable Handle Red Silicone Steak Tongs Oven Usable**Hioph**£13.61**3.9★**▲ 64%**](https://www.amazon.co.uk/dp/B0FY2KSMTX) [**Homiu 29cm Non Stick Griddle Pan | Detachable Handle | Induction Gas & Electric Hob Compatible Skillet Grill | Oven Safe Frying Pan for Steak Pancake Vegetables & Everyday Cooking**Homiu**£19.01**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B0FQFKQ4VJ) [**28cm Vitreous Enamel Grill Pan & Handle Wire Rack Made in England by Chabrias LTD**Samuel Groves**£13.79**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B07ZZ349MK)
**~~View all trending →~~**
## **What buyers say about griddle pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“A great little pan quality is very good”*
**Ease Of Cleaning**11%
*“cleans really well”*
**Value For Money**9%
*“Great value”*
**Size-Overall**7%
*“Decent size”*
**Cooking Experience**6%
*“Cooks well”*
**Advertised Vs Actual Product**5%
*“Just the job does what we wanted it to”*
**Weight Light**5%
*“-quite lightweight”*
**Ease Of Use**3%
*“Ease of use”*
**Baking**3%
*“Great pan”*
**Weight Heavy**3%
*“not too heavy to be difficult to manoeuvre - very easy to handle”*
### **What buyers complain about **
**Rusts/Corrodes**15%
*“rust marks appeared on the surface”*
**Size-Overall**10%
*“Bit small”*
**Advertised Vs Actual Product**6%
*“Returned described as light weight. It definitely is not.”*
**Ease Of Cleaning**5%
*“However, I returned mine as I could not get the pan clean after cooking - bits of food were sticking in the grooves, despite soaking”*
**Heat Resistance**5%
*“It's a very poor heat conductor - the centre of the pan is alive and well, the outside areas are cold, and things stick and burn”*
**Heating**5%
*“not sure is it my job or just doesnt heat up”*
**Quality-Overall**4%
*“Trash”*
**Adhesion/Stickiness**4%
*“is very hard to stop things sticking”*
**Durability**3%
*“Product is not as strong or durable as expected”*
**Weight Heavy**3%
*“it may be too heavy for some”*
### **Top return reasons **
**Size-Overall**45%
**Weight Heavy**7%
**Quality-Overall**6%
**Rusts/Corrodes**5%
**Compatibility-Overall**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Heating**3%
**Advertised Vs Actual Product**3%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is griddle pan profitable to sell on Amazon United Kingdom?**
- The niche generates £288K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the griddle pan niche?**
- 31 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in griddle pan?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for griddle pan peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the griddle pan niche?**
- Listings span £7.54–£31.24; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.
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