---
title: "Grey Microwave — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/grey-microwave"
last_updated: "2026-08-01T02:49:56.594Z"
locale: en
meta:
description: "Niche score 41/100 · £91K/yr market · 89K searches/yr · £67.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £91K/yr market · 89K searches/yr · £67.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Microwave — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **grey microwave**
**Skip it**
Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 19Conversion 19Competition 56Returns 68Price range 55Avg price 87Brand share 34Review moat 49Quality gap 48
**Avg price**
**Great****£67.28**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£38.80–£149.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,606.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£91K**
£91K/yr · 89K searches
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, grey microwave is a £91K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey microwave market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£67K–£84K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **68%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**33**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**12%**
- Russell Hobbs53% - Abode13% - Swan9% - VYTRONIX5% - Daewoo4% - HADEN3% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/grey-microwave/trend)
## **Top grey microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Abode Retro Microwave 20 Litre Grey Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004G**Abode**£50.80**4.7★348 rev](https://www.amazon.co.uk/dp/B0DDTMDGQS) [2**Russell Hobbs RHM2044G Retro 20 Litre Grey Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels**Russell Hobbs**£68.81**4.4★583 rev](https://www.amazon.co.uk/dp/B09TWQQWT2) [3**Russell Hobbs Digital Microwave 20L 800W in Grey with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818G**Russell Hobbs**£66.73**4.6★278 rev](https://www.amazon.co.uk/dp/B0DHD3PT67) [4**Russell Hobbs 17 Litre 700W Grey Solo Manual Microwave With Groove Design 5 Power Levels Integrated Timer And Defrost Function Easy Clean RHMM723G**Russell Hobbs**£60.24**4.5★766 rev](https://www.amazon.co.uk/dp/B0BGSKTH3G) [5**Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean**Russell Hobbs**£57.58**4.5★2,244 rev](https://www.amazon.co.uk/dp/B07YF4YRXB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY**Swan**£64.69**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GL32C6VP) [**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY**Swan**£70.53**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPNKFS7) [**Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal**HADEN**£45.44**109 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YWLWNX) [**Salter Retro Digital Grey Microwave 20 Litre Defrost by Time/Weight 25.5 cm Glass Turntable 95 Minute Timer 8 Auto Cooking Presets Solo Microwave Oven Easy Clean Button/Dial Control 800W**Salter**£69.73**120 rev10mo ago](https://www.amazon.co.uk/dp/B0F39CGPL2) [**Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean**Belaco**£63.79**205 rev1y ago](https://www.amazon.co.uk/dp/B0F94BZTQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal**HADEN**£45.44**4.2★**▲ 377%**](https://www.amazon.co.uk/dp/B0G1YWLWNX) [**Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY**Swan**£64.69**4.4★**▲ 329%**](https://www.amazon.co.uk/dp/B0GL32C6VP) [**SIA FDM21SI 20L Silver Microwave Digital Display 700W 8 Auto-Functions 5 Power Levels 245mm Turntable 2 Years Parts and Labour Guarantee**SIA**£38.80**4.4★**▲ 280%**](https://www.amazon.co.uk/dp/B0C3934GBW) [**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY**Swan**£70.53**4.7★**▲ 164%**](https://www.amazon.co.uk/dp/B0GHPNKFS7) [**Russell Hobbs RHMM713G Compact 700W Manual Microwave 17L 5 Power Levels Wood Effect Handle and Buttons Scandinavian Style Timer Defrost Function Easy Clean Grey**Russell Hobbs**£63.62**4.7★**▲ 150%**](https://www.amazon.co.uk/dp/B0CSZBQDBS)
**~~View all trending →~~**
## **What buyers say about grey microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy to use”*
**Value For Money**19%
*“Worth every penny”*
**Quality-Overall**17%
*“Excellent Product”*
**Size-Overall**7%
*“I was very impressed at the size”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Design-Overall**4%
*“its sleek design”*
**Compactness**3%
*“Its compact and easy to use”*
**Heating**3%
*“It heats well”*
**Ease Of Cleaning**2%
*“Easy to clean”*
**Shape/Style**2%
*“Really nice style”*
### **What buyers complain about **
**Functionality-Overall**12%
*“doesn't function at all”*
**Size-Overall**9%
*“Doesn't fit jugs in very well”*
**Heating**8%
*“doesnt heat at all”*
**Color**7%
*“although wrong colour”*
**Brightness/Shine/Glow**6%
*“The light isn't very bright”*
**Touch/Button Controls**5%
*“Start and stop buttons were not functioning”*
**Noise Level**5%
*“the beeps are very noisy”*
**Quality-Overall**4%
*“Poor quality”*
**Defective Material/Parts**3%
*“Internal light faulty”*
**Durability**3%
*“Broken door”*
### **Top return reasons **
**Size-Overall**27%
**Heating**16%
**Functionality-Overall**13%
**Defective Material/Parts**10%
**Color**8%
**Noise Level**4%
**Compatibility-Overall**3%
**Mechanism Issues**2%
**Touch/Button Controls**2%
**Quality-Overall**2%
## **Common questions**
- **Is grey microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the grey microwave niche?**
- 15 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in grey microwave?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Heating. The return rate is 2.3%.
- **When does demand for grey microwave peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the grey microwave niche?**
- Listings span £38.80–£149.33; the average listing price is £67.28 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.
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