---
title: "Trend — grey double fitted sheet - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/grey-double-fitted-sheet/trend"
last_updated: "2026-08-01T03:40:11.148Z"
locale: en
meta:
  description: "Niche score 55/100 · £44K/yr market · 65K searches/yr · £9.03 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £44K/yr market · 65K searches/yr · £9.03 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — grey double fitted sheet - Flapen"
---

# **grey double fitted sheet**

**Worth a look**

Shows low returns (0.5%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 41Conversion 77Competition 74Returns 97Price range 51Avg price 25Brand share 81Review moat 15Quality gap 57

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£4.69–£25.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****22,433.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£44K**

£44K/yr · 65K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")