---
title: "Green Toaster — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-toaster"
last_updated: "2026-08-01T02:49:58.906Z"
locale: en
meta:
description: "Niche score 46/100 · £91K/yr market · 180K searches/yr · £58.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £91K/yr market · 180K searches/yr · £58.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Toaster — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **green toaster**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 23Growth 15Conversion 11Competition 53Returns 65Price range 71Avg price 90Brand share 48Review moat 72Quality gap 79
**Avg price**
**Great****£58.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****608.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£21.97–£131.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£91K**
£91K/yr · 180K searches
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, green toaster is a £91K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green toaster market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£73K–£87K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**20%**
- Salter43% - Cello14% - PROGRESS7% - Kenwood7% - De'Longhi6% - HOMCOM4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -19.4% search growth over the last 90 days.
5K4KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-toaster/trend)
## **Top green toaster search terms**
- **green kettle and toaster sets**65K/yr-16.8%0.7% conv. - **sage green kettle and toaster sets**30K/yr-16.6%0.8% conv. - **green kettle and toaster**12K/yr-10.9%0.6% conv. - **sage kettle and toaster set**13K/yr-20.6%0.8% conv. - **green toaster and kettle set**12K/yr-26.6%0.8% conv. - **sage green kettle toaster microwave sets**7K/yr-5.1%0.2% conv. - **kettle and toaster sets green**10K/yr-29.2%1.1% conv. - **toaster and kettle set sage green**6K/yr-26.7%0.9% conv. - **sage green kettle and toaster**7K/yr-12.3%0.9% conv. - **sage kettle and toaster**5K/yr-12.8%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-toaster/search-terms)
## **Top green toaster products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design**Salter**£61.46**4.4★167 rev](https://www.amazon.co.uk/dp/B0FT1Q8V7M) [2**Sage Green 800W 2 Slice Toaster 1.7L 3000W Digital Kettle | Toaster with Detachable Crumb Tray Digital Control Panel with Countdown Timer BPA-Free Auto Shut-off Electric Temperature Control Kettle**Cello**£53.15**3.7★37 rev](https://www.amazon.co.uk/dp/B0DSLJY37R) [3**Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green**Salter**£88.86**4.5★10 rev](https://www.amazon.co.uk/dp/B0GPDB6WHD) [4**Salter Toronto Green Toaster & Kettle Set 4-Slice 1630W Toaster with 6 Browning Levels & Wide Slots 1.7L 3000W Rapid Boil Kettle with Limescale Filter Auto Shut-Off & Wooden Accents**Salter**£70.37**3.9★43 rev](https://www.amazon.co.uk/dp/B0FT1RXWBB) [5**Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green**PROGRESS**£38.08**3.9★14 rev](https://www.amazon.co.uk/dp/B0GSK9NV81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green**PROGRESS**£38.08**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GSK9NV81) [**Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green**Salter**£88.86**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GPDB6WHD) [**Salter Retro Kettle & 2-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green**Salter**£53.24**637 rev6mo ago](https://www.amazon.co.uk/dp/B0GFSHZ24L) [**Salter Retro Kettle & 4-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green**Salter**£60.92**637 rev6mo ago](https://www.amazon.co.uk/dp/B0GFTSVXFP) [**Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design**Salter**£61.46**167 rev9mo ago](https://www.amazon.co.uk/dp/B0FT1Q8V7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green**PROGRESS**£38.08**3.9★**▲ 213%**](https://www.amazon.co.uk/dp/B0GSK9NV81) [**Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green**Salter**£88.86**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B0GPDB6WHD) [**Salter Ripple Taupe Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design**Salter**£54.31**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0FT1TL54J) [**Salter Retro Kettle & 2-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green**Salter**£53.24**4.2★**▲ 68%**](https://www.amazon.co.uk/dp/B0GFSHZ24L) [**Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design**Salter**£61.46**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B0FT1Q8V7M)
**~~View all trending →~~**
## **What buyers say about green toaster**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Toasting**24%
*“Happy with toaster”*
**Color**19%
*“Nice colour and shape”*
**Value For Money**12%
*“Good value”*
**Quality-Overall**9%
*“exactly as advertised pleased with the items”*
**Weight Light**6%
*“Light weight and a good pouring spout”*
**Design-Overall**5%
*“nice design”*
**Advertised Vs Actual Product**4%
*“As appears”*
**Ease Of Use**3%
*“Easy to use”*
**Cooking Experience**2%
*“a great modern addition to the kitchen”*
**Size-Overall**1%
*“fits in great”*
### **What buyers complain about **
**Toasting**25%
*“My toaster not working on 1 side”*
**Durability**18%
*“broke after 4 months”*
**Value For Money**10%
*“Could be cheaper”*
**Quality-Overall**8%
*“Felt cheap”*
**Color**5%
*“it's never seen green-the one they sent me was grey as a grey thing on a grey day”*
**Leak-Proof**2%
*“now the kettle has started leaking”*
**Strength**2%
*“Flimsy and light, not worth the money”*
**Mechanism Issues**2%
*“Cable comes out of the notch causing it to wobble returned”*
**Size-Overall**2%
*“Short holes”*
**Cooking Experience**2%
*“Difficult to free the bread when caught and burning”*
### **Top return reasons **
**Color**41%
**Toasting**10%
**Size-Overall**8%
**Quality-Overall**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Leak-Proof**3%
**Smell**2%
**Mechanism Issues**2%
## **Common questions**
- **Is green toaster profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 23 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the green toaster niche?**
- 13 brands and 41 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in green toaster?**
- Top complaints mined from reviews: Toasting, Durability, Value For Money. The return rate is 2.4%.
- **What does it cost to enter the green toaster niche?**
- Listings span £21.97–£131.83; the average listing price is £58.17 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.
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