---
title: "Green Throw — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-throw"
last_updated: "2026-08-01T02:48:49.231Z"
locale: en
meta:
description: "Niche score 45/100 · £93K/yr market · 405K searches/yr · £11.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £93K/yr market · 405K searches/yr · £11.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Throw — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **green throw**
**Skip it**
Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 16Conversion 25Competition 74Returns 86Price range 47Avg price 44Brand share 60Review moat 22Quality gap 55
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.70–£23.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£93K**
£93K/yr · 405K searches
**Review moat**
**Bad****10,223.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green throw is a £93K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green throw market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£91K–£113K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**24%**
- Exclusivo Mezcla26% - Linecooo15% - Emma Barclay12% - CREVENT9% - Whale Flotilla7% - Milam London7%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -17.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-throw/trend)
## **Top green throw search terms**
- **green throw**73K/yr-21.1%1.5% conv. - **sage green throw**56K/yr-17.7%1.9% conv. - **green throws for sofa**46K/yr-25.2%1.3% conv. - **green blanket**45K/yr-16.5%1.4% conv. - **olive green throw**33K/yr-7.5%1.8% conv. - **sage green throws for sofa**14K/yr-1.8%1.9% conv. - **green throws**16K/yr-28.3%1.4% conv. - **green throws for beds**15K/yr-22.0%1.5% conv. - **dark green throw**18K/yr-34.9%1.4% conv. - **sage green blanket**14K/yr-11.9%2.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-throw/search-terms)
## **Top green throw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linecooo Sage Green Fleece Throw Blanket 50×60 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman Girls**Linecooo**£8.18**4.5★3,292 rev](https://www.amazon.co.uk/dp/B0D14WQFZ9) [2**Exclusivo Mezcla Soft Striped Fleece Blanket Olive Green Sofa Bed Throw**Exclusivo Mezcla**£12.25**4.4★4,493 rev](https://www.amazon.co.uk/dp/B0D25YJPY1) [3**Milam London Cotton Throw Blanket Chair Throws For Armchairs Sofa Settee**Milam London**£16.04**4.0★399 rev](https://www.amazon.co.uk/dp/B0DDQFD8RD) [4**Emma Barclay Throw Blanket For Sofas Bed Extra Large Soft Chenille Throws For Settees In Meadow Green Throw Fleece Blankets - Darcy Collection 50 x 60 (127cm x 152cm) Meadow Green**Emma Barclay**£10.76**4.3★260 rev](https://www.amazon.co.uk/dp/B0CZP118RP) [5**Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Forest Green**Exclusivo Mezcla**£8.01**4.6★60,800 rev](https://www.amazon.co.uk/dp/B06ZZBVHJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Olive Green**Exclusivo Mezcla**£9.35**4,825 rev11mo ago](https://www.amazon.co.uk/dp/B0FL78XDFG) [**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (127cmX152cm Sage Green)**CREVENT**£14.51**7,610 rev1y ago](https://www.amazon.co.uk/dp/B0FFSDF8F7) [**RUIKASI Fleece Throw Blanket for Sofa - Green Single Fluffy Bubble Throws Cozy Blanket with Reversible Design Throw 130x150 cm**RUIKASI**£9.49**130 rev1y ago](https://www.amazon.co.uk/dp/B0DWSR99FH) [**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Sage Green-127X178**Wajade**£8.04**87 rev1y ago](https://www.amazon.co.uk/dp/B0DS47GLDS) [**Wajade Fluffy Flannel Blanket Faux Fur Bed Throw Super Soft Warm Large Blanket for Bed Sofa Car Sage Green 127x153CM**Wajade**£12.57**371 rev1y ago](https://www.amazon.co.uk/dp/B0DR4JWCMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Olive Green**Exclusivo Mezcla**£9.35**4.5★**▲ 221%**](https://www.amazon.co.uk/dp/B0FL78XDFG) [**CREVENT 127cmX152cm Farmhouse Breathable Soft and Warm Classic Throw Blanket for Sofa Couch Bed Faux Cashmere Home Decoration Throw with Tassles (Green)**CREVENT**£14.88**4.3★**▲ 192%**](https://www.amazon.co.uk/dp/B0DK1GL2BK) [**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (127cmX152cm Sage Green)**CREVENT**£14.51**4.3★**▲ 98%**](https://www.amazon.co.uk/dp/B0FFSDF8F7) [**WAVVE Sage Green Throw Fleece Blanket Sofa Throw 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm**WAVVE**£10.40**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0CZLHWXFP) [**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Sage Green-127X178**Wajade**£8.04**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0DS47GLDS)
**~~View all trending →~~**
## **What buyers say about green throw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Great colors”*
**Soft Feel**20%
*“soft to the touch”*
**Value For Money**14%
*“Good value for money”*
**Quality-Overall**13%
*“Great quality throw”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Warmth**3%
*“Cozy blanket”*
**Washability**2%
*“Easy to wash”*
**Weight Light**2%
*“for styling or light use, its great”*
**Material Quality**1%
*“Good Quality Material”*
**Stretchability/Expandability/Elasticity**1%
*“feel great didnt need to buy a larger one for sofa either as it was quite stretchy best buy Ive had for ages”*
### **What buyers complain about **
**Thickness**23%
*“Not as thick as the product image suggests”*
**Smell**9%
*“However, the smell of it was awful”*
**Size-Overall**6%
*“it is a bit smaller”*
**Color**5%
*“sent wrong colour for one of the two I ordered”*
**Hard Feel**5%
*“not soft to touch”*
**Value For Money**4%
*“Not worth the money”*
**Advertised Vs Actual Product**4%
*“doesnt look like the photo at all”*
**Quality-Overall**4%
*“Cheap and tacky”*
**Thin**3%
*“Slightly on the thin side”*
**Comfort-Overall**3%
*“Not as luxurious to touch as I had hoped”*
### **Top return reasons **
**Color**55%
**Size-Overall**13%
**Quality-Overall**9%
**Thin**7%
**Material Quality**4%
**Advertised Vs Actual Product**2%
**Display Colors**2%
**Stain Resistance**1%
**Defective Material/Parts**1%
**Thickness**1%
## **Common questions**
- **Is green throw profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the green throw niche?**
- 17 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in green throw?**
- Top complaints mined from reviews: Thickness, Smell, Size-Overall. The return rate is 1.5%.
- **When does demand for green throw peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the green throw niche?**
- Listings span £5.70–£23.23; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 10,224 reviews — the moat a new listing must climb.
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