---
title: "Green Microwave — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-microwave"
last_updated: "2026-08-01T02:50:01.769Z"
locale: en
meta:
description: "Niche score 38/100 · £97K/yr market · 110K searches/yr · £68.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £97K/yr market · 110K searches/yr · £68.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Microwave — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **green microwave**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 24Growth 23Conversion 16Competition 25Returns 72Price range 95Avg price 86Brand share 17Review moat 71Quality gap 42
**Price range**
**Incredible****£52.67–£95.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£68.54**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****645.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£97K**
£97K/yr · 110K searches
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, green microwave is a £97K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green microwave market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£69K–£86K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **67%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**19**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- Russell Hobbs41% - HADEN26% - Salter12% - Swan9% - Ariete5% - Cookology4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-microwave/trend)
## **Top green microwave search terms**
- **green microwave**61K/yr-12.5%1.0% conv. - **sage green microwave**30K/yr+2.8%1.1% conv. - **microwave green**19K/yr+13.2%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-microwave/search-terms)
## **Top green microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs RHMM713MG-N 17 Litre Matt Green Manual Microwave with Wood Effect handle and dials**Russell Hobbs**£71.94**4.5★2,244 rev](https://www.amazon.co.uk/dp/B09FT2NDBG) [2**Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green**HADEN**£61.27**4.6★454 rev](https://www.amazon.co.uk/dp/B073VPDH6V) [3**Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W**Salter**£68.68**4.0★15 rev](https://www.amazon.co.uk/dp/B0GP39CF2B) [4**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN**Swan**£70.08**4.7★41 rev](https://www.amazon.co.uk/dp/B0GHPM6KF6) [5**Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG**Russell Hobbs**£78.21**4.4★510 rev](https://www.amazon.co.uk/dp/B0GK7Y1WS4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG**Russell Hobbs**£52.67**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWWXP3D) [**Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W**Salter**£68.68**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GP39CF2B) [**Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG**Russell Hobbs**£78.21**510 rev6mo ago](https://www.amazon.co.uk/dp/B0GK7Y1WS4) [**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN**Swan**£70.08**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPM6KF6) [**Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Olivine 511422**Morphy Richards**£95.20**33 rev7mo ago](https://www.amazon.co.uk/dp/B0G6172JYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG**Russell Hobbs**£52.67**4.6★**▲ 207%**](https://www.amazon.co.uk/dp/B0GSWWXP3D) [**Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W**Salter**£68.68**4.0★**▲ 200%**](https://www.amazon.co.uk/dp/B0GP39CF2B) [**Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN**Swan**£70.08**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B0GHPM6KF6) [**Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG**Russell Hobbs**£78.21**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0GK7Y1WS4) [**Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green**HADEN**£61.27**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B073VPDH6V)
**~~View all trending →~~**
## **What buyers say about green microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Love the colour”*
**Ease Of Use**17%
*“Easy to use”*
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**10%
*“Excellent product”*
**Strength**5%
*“Solid Unit”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions are easy to follow”*
**Size-Overall**4%
*“Ideal size doesnt take up much worktop space”*
**Noise Level**3%
*“noise level no different to others I have owned”*
**Ease Of Cleaning**3%
*“Relatively easy to keep clean with a wipe down”*
**Advertised Vs Actual Product**3%
*“did its job”*
### **What buyers complain about **
**Quality-Overall**12%
*“AVOID and invest in a good-trusted brand”*
**Size-Overall**10%
*“Love it just a nice nice my other 1 was too big”*
**Instructions/User Manual/Troubleshooting**9%
*“I found the instructions difficult to work out”*
**Ease Of Use**6%
*“Took a bit of time to get used to it very different from our old one”*
**Durability**6%
*“Broke after ten months”*
**Rusts/Corrodes**6%
*“Two years this has lasted, full of rust which is now flaking off onto the food, dangerous”*
**Electric Components**6%
*“tripped the electrics”*
**Heating**6%
*“Doesn't heat evenly”*
**Product Condition**3%
*“Is a refurb or a Second”*
**Color**3%
*“The reason for the low rating however is because the colour is different from the images, it's lighter and more insipid”*
### **Top return reasons **
**Color**44%
**Size-Overall**14%
**Heating**9%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Mechanism Issues**5%
**Noise Level**5%
**Advertised Vs Actual Product**2%
**Compatibility-Overall**2%
**Toasting**1%
## **Common questions**
- **Is green microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the green microwave niche?**
- 8 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in green microwave?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- **When does demand for green microwave peak?**
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the green microwave niche?**
- Listings span £52.67–£95.20; the average listing price is £68.54 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.
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