---
title: "Green Kettle — £179K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-kettle"
last_updated: "2026-08-01T04:05:15.986Z"
locale: en
meta:
description: "Niche score 53/100 · £179K/yr market · 207K searches/yr · £35.14 avg price. Soft demand (-26.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £179K/yr market · 207K searches/yr · £35.14 avg price. Soft demand (-26.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Kettle — £179K/yr Amazon UK Niche (2026) - Flapen"
---
# **green kettle**
**Worth a look**
Shows a sweet-spot price point ($35.14 avg), but soft demand (-26.3% this quarter) keeps it on the watch list.
Market size 36Growth 12Conversion 31Competition 67Returns 58Price range 95Avg price 95Brand share 63Review moat 61Quality gap 82
**Avg price**
**Incredible****£35.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£17.12–£88.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,041.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£179K**
£179K/yr · 207K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green kettle is a £179K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green kettle market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£105K–£141K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 94%
**Open market**
**28%**
- Salter20% - HADEN18% - Russell Hobbs11% - Swan9% - Kenwood8% - PROGRESS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-kettle/trend)
## **Top green kettle search terms**
- **green kettle**119K/yr-26.3%1.7% conv. - **sage green kettle**42K/yr-24.1%1.8% conv. - **kettle green**25K/yr-24.4%2.4% conv. - **green electric kettle**7K/yr-24.3%1.8% conv. - **green kettles**8K/yr-37.6%1.1% conv. - **dark green kettle**6K/yr-36.1%1.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-kettle/search-terms)
## **Top green kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£11K9%£16K12%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Haden Devon Green Kettle - 1.7L Capacity BPA-Free - Auto-shutoff & Boil-Dry Protection - Cordless Design - 3000W Fast Boil Kettle - Removable Filter**HADEN**£21.97**4.0★2,293 rev](https://www.amazon.co.uk/dp/B0B782WYQZ) [2**Russell Hobbs Electric Kettle (Hot Water Tea or Coffee 1.7L Push to open lid Perfect pour spout Removable washable filter Illuminated switch Chrome accents Pistachio 3000W) Eden 27364**Russell Hobbs**£17.12**4.6★368 rev](https://www.amazon.co.uk/dp/B0D91YPRQK) [3**Kenwood Dusk Electric Kettle 360 Swivel Base Water Level Indicator Cord Storage Boil-Dry Protection Removable Filter Capacity 1.7L ZJP30.000GN 3000W Olive Green**Kenwood**£31.32**4.3★1,037 rev](https://www.amazon.co.uk/dp/B0BC1XNYK2) [4**Salter Ripple Electric Kettle 1.7L Rapid Boil 3kW Sage**Salter**£30.62**4.5★53 rev](https://www.amazon.co.uk/dp/B0FPNPRP36) [5**Salter Toronto 1.7 L Kettle 3KW Rapid Boil Limescale Filter Water Level Indicator 360 Base Wooden Accents Cordless Boil Dry Sensor & Auto Shut-Off Otter Controller Green**Salter**£36.60**4.7★14 rev](https://www.amazon.co.uk/dp/B0FPNFK73Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green**Salter**£88.86**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GPDB6WHD) [**OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle**olega**£24.87**122 rev6mo ago](https://www.amazon.co.uk/dp/B0GG8RBMCM) [**Laura Ashley Sage Leaf Kettles Electric Fast Boil Quiet - Electric Kettle**Laura Ashley**£37.39**17 rev6mo ago](https://www.amazon.co.uk/dp/B0GD253497) [**Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee**PROGRESS**£20.18**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GF45Q6R2) [**1.7L Green 3000W Rapid Boil Digital Kettle with Temperature Control Cordless Design Variable Temperature Quiet & Fast Boil Kettle BPA-Free Electric Kettle with Filter LED Display & Auto Shut-Off**Cello**£32.32**30 rev7mo ago](https://www.amazon.co.uk/dp/B0G8R1G5LB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle**olega**£24.87**4.3★**▲ 328%**](https://www.amazon.co.uk/dp/B0GG8RBMCM) [**Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green**Salter**£88.86**4.5★**▲ 193%**](https://www.amazon.co.uk/dp/B0GPDB6WHD) [**Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee**PROGRESS**£20.18**4.2★**▲ 159%**](https://www.amazon.co.uk/dp/B0GF45Q6R2) [**Haden Cotswold Green Kettle - Lightweight - Easy To Clean - 3KW Fast Boil Stainless Steel Electric Kettle 360 Base Boil-Dry Protection - Retro Style Kettle and Toaster Sets**HADEN**£25.22**4.1★**▲ 95%**](https://www.amazon.co.uk/dp/B01NBWDWUI) [**Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design**Salter**£61.46**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B0FT1Q8V7M)
**~~View all trending →~~**
## **What buyers say about green kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Bright green”*
**Quality-Overall**16%
*“Lovely quality kettle”*
**Value For Money**12%
*“Excellent value”*
**Toasting**7%
*“Very pleased with my toaster and kettle set”*
**Design-Overall**6%
*“The design is nice”*
**Advertised Vs Actual Product**4%
*“As shown”*
**Weight Light**3%
*“Light weight and a good pouring spout”*
**Cooking Experience**3%
*“tea can reign supreme in my house again”*
**Ease Of Use**3%
*“Easy to use”*
**Shape/Style**2%
*“style”*
### **What buyers complain about **
**Durability**22%
*“Broke after one year”*
**Quality-Overall**8%
*“it was expensive for the quality”*
**Leak-Proof**5%
*“The kettle leaks”*
**Toasting**5%
*“3 months later only one side of the toaster is working - it sparked and then nothing”*
**Heating**5%
*“refilling after use isnt great with the lid being hot”*
**Filtration**4%
*“The filter on the kettle is near enough useless”*
**Rusts/Corrodes**4%
*“the kettle has rusted at the bottom of the jug near the chrome and green areas, really bad as its only 8 months old, very dissapointing”*
**Value For Money**3%
*“Could be cheaper”*
**Weight Heavy**3%
*“a bit heavy for older people”*
**Design-Overall**3%
*“Poor design”*
### **Top return reasons **
**Color**38%
**Size-Overall**9%
**Functionality-Overall**7%
**Quality-Overall**6%
**Leak-Proof**6%
**Material Quality**5%
**Heating**3%
**Filtration**2%
**Advertised Vs Actual Product**2%
**Toasting**2%
## **Common questions**
- **Is green kettle profitable to sell on Amazon United Kingdom?**
- The niche generates £179K/yr across 28 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the green kettle niche?**
- 16 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in green kettle?**
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 2.7%.
- **When does demand for green kettle peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the green kettle niche?**
- Listings span £17.12–£88.86; the average listing price is £35.14 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.
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