---
title: "Green Felt — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-felt"
last_updated: "2026-08-01T04:05:43.505Z"
locale: en
meta:
description: "Niche score 46/100 · £30K/yr market · 58K searches/yr · £6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £30K/yr market · 58K searches/yr · £6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Felt — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **green felt**
**Skip it**
Prices mostly outside the sweet spot ($2.78–$12.31) — this niche doesn't clear our bar today.
Market size 7Growth 2Conversion 78Competition 68Returns 95Price range 0Avg price 18Brand share 71Review moat 81Quality gap 50
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****375.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.64**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£30K**
£30K/yr · 58K searches
**Growth**
**Bad****-46.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.78–£12.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green felt is a £30K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green felt market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£33K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#394**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 94%
**Open market**
**32%**
- Jtnohx22% - DIVINA VITAE14% - Alrhso9% - Discount Fabrics LTD9% - Generic8% - Irenare6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -46.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-felt/trend)
## **Top green felt search terms**
- **green felt**36K/yr-45.1%7.1% conv. - **green felt fabric**15K/yr-38.2%7.4% conv. - **green felt sheets**3K/yr-69.9%7.1% conv. - **green felt fabric by the metre**3K/yr-61.0%6.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-felt/search-terms)
## **Top green felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8986%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Felt Sheets Fabric 7 x 11 Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects(Christmas Green)**DIVINA VITAE**£4.23**4.4★1,293 rev](https://www.amazon.co.uk/dp/B0D2246NSK) [2**Jtnohx Craft Felt Fabric 20x30cm Felted Sheets for Crafts 4 Colours 40 Pieces Colour Felt Sheets for DIY Decorations and Party Projects(Green Series)**Jtnohx**£7.30**4.7★687 rev](https://www.amazon.co.uk/dp/B0B4W2MMDZ) [3**Acrylic Felt Fabric by the Metre - 60 (150cm) Extra Wide 1mm Thick - Continuous Length Soft Crafting for Sewing Applique Decorations & Upholstery - Discount Fabrics LTD(Olive 0.5)**Discount Fabrics LTD**£5.18**4.6★1,482 rev](https://www.amazon.co.uk/dp/B08S933MX5) [4**Green Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork**Alrhso**£6.09**4.2★12 rev](https://www.amazon.co.uk/dp/B0GJ3FHLBK) [5**Green Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£6.96**4.2★16 rev](https://www.amazon.co.uk/dp/B0FD3MDPPN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Green Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork**Alrhso**£6.09**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ3FHLBK) [**Wonninek 12Rolls Green Soft Felt Sheets for Sewing 1.4mm Thick Green Series Felt Fabrics Pack with Embroidery Thread DIY Craft Sewing Nonwoven Patchwork - 20.5 x 90cm**Wonninek**£12.31**172 rev8mo ago](https://www.amazon.co.uk/dp/B0G4BWP3WT) [**Alrhso 16 Pieces Green Felt Fabric Sheets 8 x 12 Inch Craft Felt Fabric 4 Colors Soft Felts Sheets for DIY Project Craft Supplies**Alrhso**£6.35**2 rev8mo ago](https://www.amazon.co.uk/dp/B0FZV6VQHR) [**Green Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£6.96**16 rev1y ago](https://www.amazon.co.uk/dp/B0FD3MDPPN) [**Bright Ideas Felt Roll Zest Green. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8088.**Bright Ideas**£7.69**446 rev1y ago](https://www.amazon.co.uk/dp/B0F4KW82PK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bottle Green Acrylic Plain Felt Arts and Craft Fabric Material for Sewing Embroidery Decorations 88cm Wide 1 Meter Pre Cut (Bottle 1 Meter Pack)**Midland Textiles**£7.70**4.6★**▲ 405%**](https://www.amazon.co.uk/dp/B09JWTN7MT) [**Green Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork**Alrhso**£6.09**4.2★**▲ 360%**](https://www.amazon.co.uk/dp/B0GJ3FHLBK) [**Green Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£6.96**4.2★**▲ 277%**](https://www.amazon.co.uk/dp/B0FD3MDPPN) [**Wonninek 12Rolls Green Soft Felt Sheets for Sewing 1.4mm Thick Green Series Felt Fabrics Pack with Embroidery Thread DIY Craft Sewing Nonwoven Patchwork - 20.5 x 90cm**Wonninek**£12.31**4.5★**▲ 220%**](https://www.amazon.co.uk/dp/B0G4BWP3WT) [**Felt Sheets Fabric 7 x 11 Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects(Christmas Green)**DIVINA VITAE**£4.23**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0D2246NSK)
**~~View all trending →~~**
## **What buyers say about green felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent, good thickness, deep green colour, good quality for many purposes”*
**Value For Money**17%
*“Good value for money”*
**Adhesion/Stickiness**14%
*“Strong adhesive”*
**Color**12%
*“Colour is good”*
**Advertised Vs Actual Product**8%
*“It done the job though”*
**Design-Overall**6%
*“Finished a project perfectly”*
**Stitch/Finish/Polish**4%
*“Smooth finish”*
**Soft Feel**4%
*“Good felt”*
**Thickness**2%
*“Excellent, good thickness”*
**Texture/Consistency-Overall**2%
*“Good consistency”*
### **What buyers complain about **
**Hard Feel**25%
*“Theres no softness”*
**Thickness**25%
*“little too thin for my need”*
**Advertised Vs Actual Product**13%
*“Appears to be hand cut from roll. This is cut from a roll as described. Both cut edges had been cut by hand and were ragged. Therefore the piece was not square.”*
### **Top return reasons **
**Color**27%
**Size-Overall**14%
**Thin**11%
**Quality-Overall**11%
**Material Quality**8%
**Adhesion/Stickiness**6%
**Hard Feel**4%
**Display Colors**4%
**Thickness**3%
**Functionality-Overall**3%
## **Common questions**
- **Is green felt profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the green felt niche?**
- 19 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in green felt?**
- Top complaints mined from reviews: Hard Feel, Thickness, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for green felt peak?**
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the green felt niche?**
- Listings span £2.78–£12.31; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.
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