---
title: "Green Candle — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-candle"
last_updated: "2026-08-01T04:05:41.814Z"
locale: en
meta:
description: "Niche score 51/100 · £76K/yr market · 147K searches/yr · £8.45 avg price. Soft demand (-29.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £76K/yr market · 147K searches/yr · £8.45 avg price. Soft demand (-29.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Candle — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **green candle**
**Worth a look**
Shows low returns (1.0%), but soft demand (-29.9% this quarter) keeps it on the watch list.
Market size 19Growth 10Conversion 68Competition 69Returns 95Price range 44Avg price 23Brand share 76Review moat 51Quality gap 63
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,469.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.37–£24.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.45**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£76K**
£76K/yr · 147K searches
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green candle is a £76K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green candle market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**35%**
- Spaas24% - Ancient Wisdom12% - Tobeape9% - Something Different Wholesale8% - REQUISITE NEEDS7% - Nordring6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-candle/trend)
## **Top green candle search terms**
- **green candles**68K/yr-33.3%4.8% conv. - **green candle**34K/yr-14.8%3.7% conv. - **sage green candles**9K/yr-17.2%1.6% conv. - **green pillar candles**12K/yr-41.3%2.9% conv. - **dark green candles**6K/yr-33.5%3.4% conv. - **green dinner candles**7K/yr-40.9%4.8% conv. - **green taper candles**6K/yr-37.4%3.9% conv. - **green candlesticks**5K/yr-79.9%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-candle/search-terms)
## **Top green candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spaas Rustic Pillar Candle 70/95 mm 35h Dark Green**Spaas**£2.47**4.4★1,735 rev](https://www.amazon.co.uk/dp/B091DQWBY2) [2**Green Heart Chakra Candles (Pack of 12) Manifest Abundance - 90 minutes Burn Time Soy Wax. Meditation & Spiritual Enhancer Grounding Energy Magic Gift Set**Ancient Wisdom**£4.78**4.5★53 rev](https://www.amazon.co.uk/dp/B0CLHK8KFT) [3**Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time**Something Different Wholesale**£5.98**5.0★4 rev](https://www.amazon.co.uk/dp/B0GHPJLQ6W) [4**REQUISITE NEEDS Pack of 10 x Colourful Paraffin Wax Dinner Stick Candles (Dark Green)**REQUISITE NEEDS**£4.84**3.9★1,510 rev](https://www.amazon.co.uk/dp/B09HC6QZY8) [5**Miss Pretty London Pack of 12 Green Luck Spell Candles**something different**£4.70**4.5★893 rev](https://www.amazon.co.uk/dp/B07N6K4CCV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Pack Green Taper Candles 10 Inch**ugbem**£9.30**35 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1121PM) [**Tobeape Green Tapered Dinner Candles 4 Pack 10 Inch Tall Twisted Decorative Table Candles Unscented Household Wax Candles Long Burning with 8 Hour Burn Time for Home Decor Party Celebration Dining**Tobeape**£6.26**2,051 rev6mo ago](https://www.amazon.co.uk/dp/B0GCHXTHWB) [**Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time**Something Different Wholesale**£5.98**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPJLQ6W) [**LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle**LIVEN**£7.68**164 rev8mo ago](https://www.amazon.co.uk/dp/B0G1JQ4RG9) [**Set of 4 Forest Green Pillar Candles | Unscented Wax for Home Events & Decor | Classic Candles with Approx. 25-Hour Burn Time - 5x10cm**Carousel Home**£8.61**9 rev12mo ago](https://www.amazon.co.uk/dp/B0FKHH3KRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tobeape Green Tapered Dinner Candles 4 Pack 10 Inch Tall Twisted Decorative Table Candles Unscented Household Wax Candles Long Burning with 8 Hour Burn Time for Home Decor Party Celebration Dining**Tobeape**£6.26**4.6★**▲ 595%**](https://www.amazon.co.uk/dp/B0GCHXTHWB) [**Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time**Something Different Wholesale**£5.98**5.0★**▲ 569%**](https://www.amazon.co.uk/dp/B0GHPJLQ6W) [**6 Pack Green Taper Candles 10 Inch**ugbem**£9.30**4.6★**▲ 294%**](https://www.amazon.co.uk/dp/B0GL1121PM) [**CANDWAX 25 cm Taper Candle Set of 12 - Dripless Tapered Candles Unscented Candle Sticks - Long Dinner Candles Long Burning - Green Candles**CANDWAX**£9.98**4.5★**▲ 212%**](https://www.amazon.co.uk/dp/B0CDXJTDBR) [**LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle**LIVEN**£7.68**4.4★**▲ 167%**](https://www.amazon.co.uk/dp/B0G1JQ4RG9)
**~~View all trending →~~**
## **What buyers say about green candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“The colours are vibrant”*
**Quality-Overall**17%
*“Quality candles”*
**Brightness/Shine/Glow**14%
*“Great candles”*
**Size-Overall**9%
*“generally fitted most”*
**Smell**8%
*“Smell nice”*
**Value For Money**7%
*“Great value”*
**Design-Overall**5%
*“matches my aesthetic perfectly”*
**Advertised Vs Actual Product**3%
*“Futhermore the advert on Amazon gives plenty of hints for using these candles responsibly and safely”*
**Gifting Purpose**2%
*“They come in a 12-pack with gift box packaging which makes them a great present”*
**Durability**1%
*“they held up well without tunnelling”*
### **What buyers complain about **
**Size-Overall**17%
*“Too small”*
**Quality-Overall**10%
*“Worst quality candles ever”*
**Smell**8%
*“Absolutely no scent from this candle whatsoever”*
**Thickness**7%
*“however they were slightly too thick to push down securely so a potential to topple out”*
**Allergies**4%
*“Unfortunately am slightly allergic to them”*
**Weight Heavy**4%
*“its too heavy to lump up the road”*
**Durability**4%
*“Broken”*
**Value For Money**3%
*“perhaps cheaper elsewhere”*
**Advertised Vs Actual Product**3%
*“My disappointment lies in the illusion created by the product photos on the Amazon - they are misleading as when I looked at them I thought these were ridged candles which are normally a better quality”*
**Product Condition**2%
*“Mine arrived in this condition so clearly been used and returned”*
### **Top return reasons **
**Size-Overall**42%
**Color**36%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Thin**3%
**Quality-Overall**2%
**Display Colors**2%
**Smell**1%
**Balance/Stability**1%
**Value For Money**1%
## **Common questions**
- **Is green candle profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 38 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the green candle niche?**
- 23 brands and 81 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in green candle?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.0%.
- **When does demand for green candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the green candle niche?**
- Listings span £2.37–£24.96; the average listing price is £8.45 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.
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