---
title: "Green Bath Mat — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/green-bath-mat"
last_updated: "2026-08-01T04:05:33.306Z"
locale: en
meta:
description: "Niche score 51/100 · £47K/yr market · 125K searches/yr · £10.94 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £47K/yr market · 125K searches/yr · £10.94 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Bath Mat — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **green bath mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Market size 12Growth 13Conversion 43Competition 72Returns 83Price range 36Avg price 41Brand share 84Review moat 63Quality gap 82
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****966.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.94**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.08–£20.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 125K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, green bath mat is a £47K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green bath mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **69%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**51%**
Top 20: 92%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**44%**
- Emma Barclay15% - DEXI12% - wyewye10% - Brentfords8% - smiry6% - Olivia Rocco6%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -23.5% search growth over the last 90 days.
5K3KSpike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/green-bath-mat/trend)
## **Top green bath mat search terms**
- **green bath mat**54K/yr-22.9%2.2% conv. - **sage green bath mat**21K/yr-22.8%2.5% conv. - **bath mat green**15K/yr-18.7%2.2% conv. - **dark green bath mat**11K/yr-32.8%3.1% conv. - **green bathroom mat**9K/yr-19.3%2.1% conv. - **green bath mat set**9K/yr-32.8%1.1% conv. - **sage bath mat**6K/yr-16.0%2.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/green-bath-mat/search-terms)
## **Top green bath mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Barclay Noodle Soft Touch Non-Slip Bathroom Rug in Sage Green - Shower Mat 40x60cm**Emma Barclay**£6.11**4.1★1,316 rev](https://www.amazon.co.uk/dp/B09X21HY2R) [2**wyewye Microfibre Bath Mat 2cm Super Thick Bath Rug Super Absorbent Bathroom Rug 40x60cm Light Green**wyewye**£7.67**4.1★2,424 rev](https://www.amazon.co.uk/dp/B0D93YRG8X) [3**Brentfords Noodle Green Bath Mat Extra Soft Super Absorbent Non-Slip Bathroom Rug Shower Mat Machine Washable Rug Bathroom Mats Thick Quick Drying Lightweight Floor Mat Forest Green - 45 x 75cm**Brentfords**£8.38**3.9★148 rev](https://www.amazon.co.uk/dp/B0CJ5PHHLG) [4**Morbuy Non-Slip Bath Mat 45 x 65 cm Green Leaf Bathroom Floor Mat Super Soft and Water Absorbent Machine Washable Microfiber Bathroom Rug for Shower Bedroom Kitchen Doorway**Morbuy**£11.46**4.5★934 rev](https://www.amazon.co.uk/dp/B07L9W5W2B) [5**smiry Non Slip Chenille Bath Mat Extra Soft Bathroom Mat Super Absorbent Fluffy Bath Mats for Bathroom Machine-Washable Quick Dry Bath Rug Foot Mat 40 x 60 cm Green**smiry**£12.89**4.2★1,482 rev](https://www.amazon.co.uk/dp/B0DDPLW2KT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUFFMAT Microfibre Bath Mat 60 x 40 cm Light Green Absorbent Bathroom Rug with Soft Plush Pile and TPR Backing Machine Washable Compact Bathroom Mat for Shower Bathtub Toilet and Guest Bathroom**PUFFMAT**£7.53**117 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQBXVQR) [**DEXI Bathroom Mat 40 x 60 cm Non Slip and Absorbent Forest Green**DEXI**£13.35**165 rev8mo ago](https://www.amazon.co.uk/dp/B0G42XMQQR) [**DEXI Soft Chenille Bath Mat 40 x 60 cm Ultra Absorbent Bathroom Rug Non-Slip Shower Mat for Bathroom Floor Quick Dry and Machine Washable Sage Green**DEXI**£12.66**75 rev8mo ago](https://www.amazon.co.uk/dp/B0G2WQQLFJ) [**Soft Leaf Non-Slip Bath Mat 50x80cm with 2 Shower Puffs Microfibre Quick Dry Bathroom Rug Set Machine Washable Absorbent Door Mat for Bathroom Bedroom Living Room Carpet Decoration (White Green)**Vexthorion**£12.58**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FWB8NJN4) [**SOANNY Dark Green Bath Mat Set of 2 High Density Soft Microfiber Non-Slip Bathroom Mats with Water Absorbent 53x86 cm Bathtub Rug & 50x50 cm Toilet Pedestal Carpet Decor Rugs Machine Washable**SOANNY**£20.09**4,593 rev11mo ago](https://www.amazon.co.uk/dp/B0FLXX891T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUFFMAT Microfibre Bath Mat 60 x 40 cm Light Green Absorbent Bathroom Rug with Soft Plush Pile and TPR Backing Machine Washable Compact Bathroom Mat for Shower Bathtub Toilet and Guest Bathroom**PUFFMAT**£7.53**4.1★**▲ 329%**](https://www.amazon.co.uk/dp/B0GDQBXVQR) [**Baahrnom Microfibre Bath Mat 40x60 CM Bathroom Mat Non Slip Machine Washable Bathroom Rug Absorbent for Your Bath Shower or Toilet**Baahrnom**£10.22**4.4★**▲ 297%**](https://www.amazon.co.uk/dp/B0FHDZVXN4) [**DEXI Soft Chenille Bath Mat 40 x 60 cm Ultra Absorbent Bathroom Rug Non-Slip Shower Mat for Bathroom Floor Quick Dry and Machine Washable Sage Green**DEXI**£12.66**4.0★**▲ 207%**](https://www.amazon.co.uk/dp/B0G2WQQLFJ) [**DEXI Bathroom Mat 40 x 60 cm Non Slip and Absorbent Forest Green**DEXI**£13.35**4.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0G42XMQQR) [**Exclusivo Mezcla Chenille Bath Mat 40 x 60 cm Extra Soft Non-Slip Absorbent Bathroom Rug Machine Washable Quick Dry Bath Rugs for Bathroom Floor Shower Home Decor Sage Green**Exclusivo Mezcla**£6.08**4.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0FJ1ZSF58)
**~~View all trending →~~**
## **What buyers say about green bath mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Color**16%
*“Beautiful colour”*
**Value For Money**9%
*“Good for the price”*
**Size-Overall**8%
*“Good size”*
**Comfort-Overall**8%
*“comfortable”*
**Soft Feel**7%
*“Lovely and soft”*
**Design-Overall**4%
*“Has a lovely design”*
**Thickness**3%
*“A beautiful, durable, thick bath mat”*
**Grip**3%
*“Doesn't slip”*
**Washability**3%
*“This is a lovely non slip bath mat that has great absorbency, the colours and design are great and it washes really well”*
### **What buyers complain about **
**Size-Overall**23%
*“I feel misinformed on the size”*
**Quality-Overall**13%
*“Cheap quality”*
**Thickness**11%
*“Not as super thick as described - avoid - gave it 1 star for the colour”*
**Color**9%
*“Wish they still did the navy blue when I ordered”*
**Value For Money**8%
*“Price is quite steep”*
**Advertised Vs Actual Product**6%
*“Doesnt look like the picture”*
**Adhesion/Stickiness**3%
*“leaves sticky white bits under the mat”*
**Instructions/User Manual/Troubleshooting**2%
*“Delivery not to instructions”*
**Stretchability/Expandability/Elasticity**2%
*“The pile at present is very compressed and unsightly”*
**Material Quality**2%
*“Material much rougher”*
### **Top return reasons **
**Color**37%
**Size-Overall**31%
**Quality-Overall**13%
**Advertised Vs Actual Product**4%
**Thin**3%
**Material Quality**2%
**Thickness**2%
**Compatibility-Overall**1%
**Grip**1%
**Value For Money**1%
## **Common questions**
- **Is green bath mat profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 42 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the green bath mat niche?**
- 29 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in green bath mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.
- **When does demand for green bath mat peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the green bath mat niche?**
- Listings span £6.08–£20.09; the average listing price is £10.94 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.
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