---
title: "Search terms — gravy boat - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/gravy-boat/search-terms"
last_updated: "2026-08-01T06:00:41.108Z"
locale: en
meta:
  description: "Niche score 54/100 · £132K/yr market · 326K searches/yr · £11.43 avg price. Soft demand (-55.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £132K/yr market · 326K searches/yr · £11.43 avg price. Soft demand (-55.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gravy boat - Flapen"
---

# **gravy boat**

**Worth a look**

Shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-55.6% this quarter) keeps it on the watch list.

Market size 30Growth 0Conversion 44Competition 86Returns 79Price range 52Avg price 45Brand share 86Review moat 85Quality gap 68

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****299.08**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£0.58–£30.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.43**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£132K**

£132K/yr · 326K searches

**Growth**

**Bad****-55.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")