---
title: "Gouache Paint Set — £127K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/gouache-paint-set"
last_updated: "2026-08-01T04:05:30.767Z"
locale: en
meta:
description: "Niche score 46/100 · £127K/yr market · 214K searches/yr · £17.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £127K/yr market · 214K searches/yr · £17.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gouache Paint Set — £127K/yr Amazon UK Niche (2026) - Flapen"
---
# **gouache paint set**
**Skip it**
Soft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 19Conversion 42Competition 47Returns 98Price range 69Avg price 81Brand share 52Review moat 49Quality gap 28
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.51**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.40–£38.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,559.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£127K**
£127K/yr · 214K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gouache paint set is a £127K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gouache paint set market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£140K–£175K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#365**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**17%**
- ABEIER24% - ARTFLY19% - Winsor & Newton13% - Royal & Langnickel9% - MEEDEN9% - Daler Rowney9% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/gouache-paint-set/trend)
## **Top gouache paint set search terms**
- **gouache paint set**84K/yr-18.5%3.7% conv. - **gouache**49K/yr-7.6%2.0% conv. - **gouache paints**50K/yr-6.9%3.1% conv. - **gouache paint**22K/yr-16.3%2.5% conv. - **gouache set**3K/yr+15.2%1.4% conv. - **guache**4K/yr-16.6%3.0% conv. - **gouche**3K/yr-26.7%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/gouache-paint-set/search-terms)
## **Top gouache paint set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£13K15%£19K20%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting**ARTFLY**£16.12**4.6★1,234 rev](https://www.amazon.co.uk/dp/B0CM3L92YS) [2**ABEIER HIMI Gouache Paint Set Twin Cup 48 Colors x 12ml/0.4oz with 3 Brushes & a Palette Non-Toxic Jelly Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists**ABEIER**£21.56**4.7★418 rev](https://www.amazon.co.uk/dp/B0CJF7ZVSW) [3**Royal & Langnickel 12ml Gouache Painting Colour (Pack of 24)**Royal & Langnickel**£8.70**4.6★3,225 rev](https://www.amazon.co.uk/dp/B008FXVPYO) [4**Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)**Castle Art Supplies**£18.57**4.7★419 rev](https://www.amazon.co.uk/dp/B0DP36DMR6) [5**Daler-Rowney Simply 12ml Gouache Paint Set 24 Assorted Colours Opaque Watercolour Ideal for Entry-Level Artists & Hobbyists**Daler Rowney**£11.12**4.2★402 rev](https://www.amazon.co.uk/dp/B006K14EW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEEDEN Set of Gouache Paint - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting**MEEDEN**£21.18**613 rev1y ago](https://www.amazon.co.uk/dp/B0F8B1TTLR) [**Winsor & Newton 690174 Designers Gouache Primary Colour Paint Set**Winsor & Newton**£17.63**2,646 rev1y ago](https://www.amazon.co.uk/dp/B0DYDSWHPB) [**Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)**Castle Art Supplies**£18.57**419 rev1y ago](https://www.amazon.co.uk/dp/B0DP36DMR6) [**Reeves Gouache Paint Set 18 vibrant colours with matt finish Suitable for beginners leisure and recreational users**Reeves**£13.72**22 rev2y ago](https://www.amazon.co.uk/dp/B0D9W2BM1F) [**HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in a Carrying Case Non-Toxic Gouache Paint for Canvas and Paper Perfect for Artists Student Gouache Opaque Painting(Black)**ARTFLY**£38.21**1,234 rev2y ago](https://www.amazon.co.uk/dp/B0D4TBVVY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daler-Rowney Simply 12ml Gouache Paint Set 24 Assorted Colours Opaque Watercolour Ideal for Entry-Level Artists & Hobbyists**Daler Rowney**£11.12**4.2★**▲ 116%**](https://www.amazon.co.uk/dp/B006K14EW8) [**7 Artists Professional Gouache Paint Set 24 x 20 ml Fine Art Artist Gouache Paints | High Pigment Artist Paints with Matte Finish & Creamy Texture for Illustration Design & Creative Painting**7 Artists**£15.63**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0BP85YQPV) [**MEEDEN Set of Gouache Paint - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting**MEEDEN**£21.18**4.7★**▲ 93%**](https://www.amazon.co.uk/dp/B0F8B1TTLR) [**Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)**Castle Art Supplies**£18.57**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B0DP36DMR6) [**Winsor & Newton 690174 Designers Gouache Primary Colour Paint Set**Winsor & Newton**£17.63**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B0DYDSWHPB)
**~~View all trending →~~**
## **What buyers say about gouache paint set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Lovely quality, rich paints and sturdy carry case”*
**Color**23%
*“Good colours”*
**Paint Quality**16%
*“Perfect love these paints comes with paint palette which is so helpful”*
**Engraving/Paint/Sublimation**8%
*“Great gouache paints nice colours”*
**Value For Money**6%
*“Good price point too”*
**Ease Of Use**5%
*“Easy to use”*
**Thickness**3%
*“They are fairly thick”*
**Gifting Purpose**2%
*“Wonderful gift for artists”*
**Advertised Vs Actual Product**2%
*“Mostly as expected”*
**Texture/Consistency-Overall**1%
*“Nice consistency”*
### **What buyers complain about **
**Paint Quality**30%
*“Then you lose half the paint scraping the mould off”*
**Color**13%
*“Pity can't replace colours”*
**Thickness**4%
*“They are generally not chalky. apart from a few that I will come to”*
**Size-Overall**4%
*“Yes the tubes are small”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Value For Money**3%
*“Could be cheaper tho”*
**Weight Heavy**2%
*“Heavy to take out”*
**Smell**1%
*“They do smell a bit”*
**Adhesion/Stickiness**1%
*“it makes it stick to anything else you put on top of it”*
**Ease Of Use**1%
*“I'm always having to peel the pages apart”*
### **Top return reasons **
**Paint Quality**27%
**Weight Heavy**14%
**Advertised Vs Actual Product**12%
**Color**12%
**Quality-Overall**11%
**Value For Money**8%
**Certifications**2%
**Thin**2%
**Size-Overall**2%
**Smell**2%
## **Common questions**
- **Is gouache paint set profitable to sell on Amazon United Kingdom?**
- The niche generates £127K/yr across 22 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the gouache paint set niche?**
- 13 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in gouache paint set?**
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.5%.
- **When does demand for gouache paint set peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the gouache paint set niche?**
- Listings span £4.40–£38.21; the average listing price is £17.51 (sweet spot $15–$100). The average incumbent carries 1,559 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)